Understanding IBM Smarter Commerce

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My interpretation of Smarter Commerce proposed by IBM. …

My interpretation of Smarter Commerce proposed by IBM.
The presentation can be used only for getting a basic awareness of the Smarter Commerce concept.
Disclaimer: The ideas and concept of Smarter Commerce are propriety to IBM and any deviations or misrepresentations are purely unintentional.

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  • 1. Smarter Commerce Understanding the IBM view of Smarter CommerceFriday, October 21, 2011 Madhuranath R
  • 2. OVERVIEW• Need for Smarter Commerce• Core idea of Smarter Commerce• Impact of Smarter Commerce• 4 key aspects of Smarter Commerce• The four spaces of Smarter CommerceImage Source: http://www.ibm.com/smarterplanet/us/en/smarter_commerce/overview/index.htmlFriday, October 21, 2011 Madhuranath R
  • 3. NEED FOR SMARTER COMMERCELast decade witnessed an explosion of cheap internetaccess, social networking and smart-phones The modern customer is empowered by technology with more information, connectedness and transparency These smarter customers demand a smarter commerce wherein they expect a seamless integration of services They want to engage whenever, wherever and however they want to with the businesses Thus the global business environment has trended towards a buyer’s market and needs a smarter commerce approach Friday, October 21, 2011 Madhuranath R
  • 4. CORE IDEA OF SMARTER COMMERCE Smarter Commerce – • puts the customer at the BUY centre of all operations • analyses critical customer and operational data (from multichannelSERVICE CUSTOMER MARKET buying behaviours to social media content) • builds business processes that help companies buy, SELL market, sell and service their products as per customer needsFriday, October 21, 2011 Madhuranath R
  • 5. IMPACT OF SMARTER COMMERCEWHAT SMARTER COMMERCE DOES WHAT BUSINESSES CAN DO WITH IT• Turns real-time analytics into • Businesses can create a value as actions for customers defined by the customers• Identifies and addresses • Create efficient & seamless system unsustainable inefficiencies in of commerce stretching from the global system of commerce sourcing to after-sales service• Integrates business partners, • Increase the value companies vendors and suppliers thru generate for their customers, powerful collaboration tools partners and shareholders • Predict the customer needs for usage across entire value chain Friday, October 21, 2011 Madhuranath R
  • 6. 4 KEY ASPECTS OF SMARTER COMMERCE• At a strategic level, inform org. • At a tactical level, Smarter approach to entire value chain Commerce offers specific• Align business model to solutions for diff. aspects of a customer needs company’s commerce life-cycle• Reorient everything from • Each solution not only creates innovation to supply chain customer value by itself but management also integrates with other• Build an agile business designed Core Smarter Commerce solutions Value to serve ever-changing customer & market needs Chain Business Strategy Solutions Workload Advanced Optimization Analytics Solutions• Collect & analyse data across • Efficient enterprise means an org. keeping changing customer Agile enterprise and smarter needs in focus commerce focuses on making• Analytics extract insight from enterprises more agile sales, store operations, social • Optimizing all systems media, customer loyalty • Integrating operations programs, etc. • Automating processes Friday, October 21, 2011 Madhuranath R
  • 7. THE FOUR SPACES OF SMARTER COMMERCE • Predictive analytics helps turn customer insight/feedback into actionable strategies for businesses to procure, partner & distribute more efficiently • In businesses employing supply chain solutions, smarter commerce puts a BUY priority on visibility, integration with partners and other capabilities • Marketing is more “personal” due to customization of the messages • Trend based marketing enables businesses to provide instant, targetedMARKET offers that yield high response, conversion and revenue rates • Enable customers to order anywhere and pick up anywhere • B2B companies can get account-specific catalogs, contract-based pricing, SELL complex product configuration & powerful order orchestration processes • Commerce does not end at sales and instead businesses can use customer insights to predict service needs (predictive analytics) • From synchronizing product installation & warranty to managing &SERVICE tracking returns efficiently, smoother operations means a better consumer experience – enhanced customer care becomes a strong selling pointFriday, October 21, 2011 Madhuranath R
  • 8. TIBIL Evolves SolutionsFriday, October 21, 2011 Madhuranath R