New Concept forConsumer insight statement                                    TARGET                                       ...
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Concept Board for Hand Sanitizer X

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This is a concept board created for a hand sanitizer based on some case data provided in class. The purpose of a concept board is to sell a new idea or concept based on consumer insight to the stakeholders in product development.

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Concept Board for Hand Sanitizer X

  1. 1. New Concept forConsumer insight statement TARGET Product Upgrade.A mother is anxious about her family’s health Women Highlight changedand needs to be assured that her family Age 26–45 Class A-B-C Brand Positioning.protects itself from sickness causing germswhen they are out of home. She is frustratedthat it is difficult to inculcate healthy habits inthe family, but at the same time she doesn’t Hand Sanitizer X protects your familywant them to smell like hospital. and keeps them smelling good evenBenefit Statement when they are out of homeHand Sanitizer X gives complete protectionfrom 99.9% of germs that are transmittedthrough your hands. It comes in a variety ofpackages and fragrances that match the likesof each member of your family. It is easy tocarry & convenient to use. It allows your family Xto feel clean AND smell good when outside. X X X XReason To Believe XHand Sanitizer X is used by 9/10 doctors and X X Xrecommended by National Medical Association.You feel clean when you smell good. People whogo out prefer easy-to-carry packages forpersonal germ protection. USP of Hand Sanitizer X Hand Sanitizer X is the most trusted germ protection brand that leaves you with a fresh fragrance while you are out and about.

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