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Socho Desgin & Consulting_Credentials Presentation 2012
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Socho Desgin & Consulting_Credentials Presentation 2012

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  • 1. We can realize our dreams, transform lives,change the world and all it takes is a thought.We named ourselves Socho (Hindi for think) because we realized how transformative athought can be, and to think creatively is something we embrace and put to use in thebenefit of others.
  • 2. A LITTLE ABOUT USSocho Design and Consulting is the coming together of three people, three minds and three sensibilities that gave us the creative freedom tounderstand the world of design on our own terms. With a collective experience of over a decade in the design industry, Socho works cohesivelywith multidisciplinary professionals to deliver a holistic design.We constantly challenge ourselves to go beyond our boundaries and create something different. Our work is an amalgamation of art, designand logic.
  • 3. OUR CLIENTS
  • 4. HAMMOCK HOLIDAYSBRAND IDENTITY I BRAND STRATEGYHammock Holidays a tourism company looked atrevamping its identity, wanting to create somethingnew and modern, something that was bright, happyand playful.Through the logo we wanted to capture the trueessence of what holidays are to people. Holidaysand vacations are about setting forth on a journeyon joy filled moments. The essence we brought outthrough the logo is that a holiday from hammockholidays will put a smile to your face.
  • 5. ATMABODHBRAND IDENTITY I BRAND STRATEGYAtmabodh, a company that helps individuals get intouch with their spiritual side. Helping people,healing them spiritually and realising their potential.
  • 6. WHITE WATERBRAND IDENTITY I BRAND STRATEGYThe logo through its fluid form capturesthe essence of white water as a placewhere people can enjoy a swim amongstthe waves away from the sea. It is anactive modern and youthful logo muchlike the aspirations and expectations of itstarget audience
  • 7. COLGATEPACKAGING I BRAND STRATEGY I POSColgate one of the largest oral care companies in theworld has numerous products targeted at multiplestratas of consumers in the Indian market ranging fromtoothpastes to toothbrushes.Communicating the efficacy of the products, itssuperiority and new dynamics leads them tocontinually reinvent the scope of their products and iswhere Socho’s tryst with Colgate began.Our effort has been to create newer, freshercontemporary designs that created an impact.
  • 8. COLGATE
  • 9. COLGATE
  • 10. COLGATE
  • 11. PALMOLIVEPACKAGING I BRAND STRATEGYPalmolive needed to revitalize an existing brand, making it more relevant totodays youth. It required to not look at the product in isolation but as partof a larger category i.e range of products for men.
  • 12. PALMOLIVE
  • 13. PALMOLIVE
  • 14. TRADEUS GLOBALPACKAGING I BRAND STRATEGYMediwipes is medicated body wipes for patients athospitals who may be unable to have a bath. Thechallenge for us was to design packaging that waspleasing, fresh and yet maintained the sensibilities of ahospital, the packaging had to be soothing andcalming for the patient, not over stimulating them.
  • 15. TRADEUS GLOBAL
  • 16. ASSETZ HOMESENVIRONMENTAL GRAPHICS I COLLATERALSA new entrant into the residential reality marketAssetz Homes wanted to create a premium lookand feel for its marketing suite andcommunication pieces.
  • 17. ASSETZ HOMES
  • 18. ASSETZ HOMES
  • 19. LIFE IS OUTSIDECOMMUNICATION I BRAND STRATEGYLife is outside is a young company that helps youplan your holidays, getaways online. Being stronglyagainst the growing mall culture in cities they tookup the cause to urge people to go spend their daysoff wisely and enjoy the outdoors.The company required communication material toaid this campaign, communication that inspire andenthuse the customer to make a change in theirlifestyles and embrace the outdoors.
  • 20. LIFE IS OUTSIDE
  • 21. LIFE IS OUTSIDE
  • 22. LIFE IS OUTSIDE
  • 23. LIFE IS OUTSIDE
  • 24. COMMUTE EASYBRAND IDENTITY I BRAND COMMUNICATION I WEBSITELaunched in 2006, CommuteEasy is Indias largestcarpool network that identifies and connects peoplecommuting in the same direction. They have more than20,000 active users, and enjoy partnerships withcorporate clients in different parts of India along withendorsements by traffic police commissioners inmultiple cities.The company was looking for a refreshing change inidentity and communication, to appeal to a largeraudience.
  • 25. COMMUTE EASY
  • 26. COMMUTE EASY
  • 27. COMMUTE EASY
  • 28. BARTON SILVERBRAND IDENTITY I BRAND STRATEGY I RETAIL DESIGN I COLLATERALSBartons, Bangalore’s most celebrated silversmith since 1861,serving numerous clients and institutions over the years. On theoccassion of it completing 150 years a logo was designed tocommemorate the achievement. The buzz was started earlythrough the previous year by doing the visual merchandise ofthe store on festivals.
  • 29. BARTON SILVER
  • 30. PATHI SAREECATLOGUE DESIGNWith an ever changing consumer and market dynamics, relevance becomesthe currency to stay ahead. The client approached us with a productpresentation tool that had lived well beyond its times and had over timefailed to create the desired impact with consumers, new and old. Themandate to contemporaarize was taken on by the team at Socho , howeverto us the most crucial element was to not isolate the core brand propertiesand elements. The process was to create something vibrant, dynamic, andedgy yet elegantly feminine and delicately detailed.
  • 31. PATHI
  • 32. PATHI
  • 33. PATHI
  • 34. ILLUSTRATIONSILLUSTRATIONS I DIGITAL ARTApart from commercial graphic design we alsohave a passion for art
  • 35. ILLUSTRATIONS
  • 36. ILLUSTRATIONS
  • 37. ILLUSTRATIONS
  • 38. PRIOR WORKHERE IS A SHOWCASE OF SOME OF THE WORK THAT WE HAVE HANDLED PRIOR TO SOCHO
  • 39. GOTTI CHICBRAND IDENTITY I BRAND STRATEGY I COLLATERALSThe name Gotti brings to mind a stylish andglamorous look, with a hint of bling. It connectsback to the boss of the Gambino crime family,as well as TV serials like Growing Up Gotti. Themood is flamboyant but chic at the same time.
  • 40. GOTTI CHIC
  • 41. GODREJ AADHAARBRAND IDENTITY I BRAND STRATEGY I RETAIL DESIGN I COLLATERALSAspirations are not just an urban Indianphenomenon, rural India also aspires for happines,for prosperity etc. This was the key insight fordesigning Godrej Aadhar, a retail space for therural Indian. The effort was to create an experiencethat was inclusive, cheerful and bright, while alsobeing transformative by taking the farmer and hisentire family into an era of modernity.
  • 42. GODREJ AADHAAR
  • 43. GODREJ AADHAAR
  • 44. SAFALBRAND IDENTITY I BRAND STRATEGY I RETAIL DESIGN I COLLATERALSSafal was an ageing brand losing lack and lustreamongst the new entrants. The task at hand was torefresh the brand, simplify communication making itrelevant and connecting to a younger audience.A revamp was required from the service, product to theconsumer experiences and the challenge was tocommunicate the values of Safal as well as the benefitsof its robust backend system.
  • 45. SAFAL
  • 46. SAFAL
  • 47. STAPLESBRAND STRATEGY I RETAIL DESIGN I COLLATERALSStaples the world’s largest office products companytied up with one of India’s largest retailers Futuregroup aiming to make their retail presence feltacross the nation.The design had to blend western sensibilities withthat of Indian ones so as to become a brand thatdoesn’t seem alien but belongs to the consumer.Become a single source provider of all officeproducts. And eventually through its design echothe tagline of ‘that was easy’.
  • 48. STAPLES
  • 49. STAPLES
  • 50. FUTURE BAZAARBRAND STRATEGY I BRAND COMMUNICATION I RETAIL DESIGN I COLLATERALSFuture Bazaar the indian alternative to amazon and ebay was lookingat reaching out to its customers in a friendlier and approachablemanner. They wanted to educate their customers on the ease ofonline shopping and hence came the idea of kiosks at select futuregroup stores.Creating an almost magical quality to the look of the kiosk thatdazzles the customer to try his/her hand at it and realise the ease ofonline shopping.
  • 51. FUTURE BAZAAR
  • 52. FUTURE BAZAAR
  • 53. TEA TRUST - CHABRAND IDENTITY I BRAND STRATEGY I RETAIL DESIGN I COLLATERALSTea Trust is a company based in Kolkatta looking to revive tea asa drink amongst Indians. The effort has been to create a lively,friendly and warm experience in drinking tea, with eco-friendlypackaging, at the store and through its communication.The project was handled remotely from Bangalore except for asite visit.
  • 54. TEA TRUST - CHA
  • 55. TEA TRUST - CHA
  • 56. COMMONWEALTH GAMESBRAND IDENTITY I BRAND STRATEGY I ENVIRONMENTAL GRAPHICS I MERCHANDISEThe XIX Commonwealth Games and The City Of Delhi was anevent that all Indians waited and watched with bated breath. Itwas an event for India to prove itself. A unique design and lookhad to be developed that was aesthetically indian but had awestern appeal to it. The entire city of Delhi had to be decked incolours, expressing and creating the fervour of the games.
  • 57. COMMONWEALTH GAMES
  • 58. COMMONWEALTH GAMES
  • 59. COMMONWEALTH GAMES
  • 60. HIMALAYA DRUG COMPANYINTERNAL COMMUNICATION I OFFSITE WORKSHOP BRANDING I PACKGINGEchoing the values of the brand Himalaya Drug Company wantedcommunication pieces for their office space. The communicationpieces need to inspire, motivate and charge the employees to workwhile keeping the mood light and fun.Offsite - A identity that conveys the adventure that lay ahead for theoffsite workshop that builds team work and sets goals. Identity andcollaterals need to be corporate and functional with a hint ofadventure.Packaging - The X-ray feel of the herbs in the pack convey the honesty& transparency that is delivered in all the products. Each packagingand range is designed with the category colors.
  • 61. HIMALAYA DRUG COMPANY
  • 62. HIMALAYA DRUG COMPANY
  • 63. HIMALAYA DRUG COMPANY
  • 64. COOLERSBRAND IDENTITY I BRAND POSITIONING I PACKAGINGPitch design for Packaging of a Fruit Juice basedenergy drink called "Coolers". This energy drink wastargeted at Youngsters between the age of 12-18yrs.The Brand uses SMS language or textese to make animmediate connect with the target age group and thevibrant movement of the graphics clearly focuses onthe Healthy conscious & Active youngsters.
  • 65. COOLERS
  • 66. PREMIUM BASMATI RICEBRAND IDENTITY I PACKAGINGPackaging for Bharati Wal-marts Premium range ofBasmati rice. This brand is targeted mainly at the Hindu& Muslim community.Here we have created a blend of the
  • 67. PREMIUM BASMATI RICE
  • 68. OUR SERVICESA CROSS DISCIPLINARY COMPANY OUR SPAN OF WORK INCLUDES :BRAND IDENTITY,COMMUNICATION DESIGN,INTERACTIVE MEDIA DESIGN,ENVIRONMENTAL GRAPHICS,BOOK & MAGAZINE DESIGN,PACKAGING DESIGN,CONTENT DEVELOPMENTILLUSTRATIONS,PHOTOGRAPHY & WE ARE CURIOUS TO DO MORE
  • 69. THANK YOU!