Now and the future mobile marketing in china
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Now and the future mobile marketing in china

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by Joshua Maa, Founder and CEO, Madhouse Inc.

by Joshua Maa, Founder and CEO, Madhouse Inc.

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Now and the future mobile marketing in china Presentation Transcript

  • 1. Now and the Future Mobile Marketing in China Joshua Maa Founder and CEO Madhouse Inc.
  • 2. 800 Million Mobile Subscribers
  • 3. 277 Million Mobile Internet Users Source: CNNIC
  • 4. 95% Mobile Internet Users are on Data Flat Rate Plans Source: DCCI
  • 5. The number of Smartphone users are growing rapidly in China 2010E 20 Million 2011E 100 Million
  • 6. Mobile Functionality is Surpassing PC Functionality on Many Fronts Source: DCCI News 79.9% Downloading 74.4% Search 74.2% Readings 60.0% Mobile bank 10.6% Mobile Payment 7.2% Mini Blog 20.9% Online Game 31.5% Mobile Video 27.5% Online Music 32.7% Instant Msg 39.7% SNS 46.9% Mobile Shopping 20.2%
  • 7. Increased App Usage is an EMERGING trend
  • 8. Smartphone Ads Will Become More Visually Engaging and Interactive HTML5 mobile ad is now on its way to enrich user experience with more interactivity
  • 9. Or even a full screen ad like this
  • 10. The Post-click Experience Will Become More Engaging The new Smartphone ads allow us to integrated sounds, touch, motion sensor and vibration, GPS and even more functions
  • 11. The Post-click Experience Will Become More Engaging The new Smartphone ads allow us to integrated sounds, touch, motion sensor and vibration, GPS and even more functions
  • 12. HOWEVER
  • 13. Total Adspend in China (2009) 254.5 Billion RMB Source: GroupM
  • 14. Approx. 0.2% went to Mobile Source: iResearch
  • 15. It should be … And will be BIG
  • 16. In 2010, Mobile internet usage has continued to grow… Source: CNNIC and MIIT, Dec. 2008 vs., June 2010 Mobile phone users 800 mm Internet Mobile Internet 277 mm Total: 420 mm Internet Mobile Internet 118 mm Total: 298 mm Mobile phone users 640mm
  • 17.