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Assignment 10

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Assignment 10 Assignment 10 Presentation Transcript

  • -Home Improvement Warehouse-60 years-Over 1,735 stores in United States, Canada and Mexico
    • CHALLENGES
    • Current economy
    • People do not have the money to afford home improvements
    • Competition
    • Home Improvement
    • Sears
    • Ace Hardware
    • Contractors
    • People who can afford home improvements may hire a contractor rather than shop at Lowe’s themselves
    • GOALS
    • Create a digital campaign to increase awareness about sales, improve customer satisfaction, create a new way to contact Lowe’s and show products in various customer’s renovations
    • CURRENT FACEBOOKS
    • Lowe’s Home Improvement
    • Lowe’s Creative Ideas
    • Lowe’s Toolbox for Education
    • NEW FACEBOOK IDEAS
    • New shipments, pictures, sales, customer commentary
  • CURRENT TWITTER:
    Lowe’s
    TWITTER IDEAS:
    announce sales, special product features, how-to’s for product usage, product tips
    • No current flickr
    • Flickr ideas:
    • Pictures of new products and current products
    • Pictures of customer home improvement projects with Lowe’s products
    • WORDPRESS
    • No current Wordpress
    • No current blog
    • Posts about features
    • How-to’s
    • Product tips
    • Customer satisfaction stories
    • Customer commentary
  • Online advertising on…
  • Keywords…
    Lighting and fans
    Lowe’s
    Home improvement
    Outdoor living
    Hardware
    Flooring
    Kitchen
    Bathroom
    Home furnishings
    Plumbing
    Heating and cooling
    Home appliances
    Paint
    Building supplies
    Windows and doors
    Lawn and garden
    Tools
  • EVALUATION
    • Increase in sales
    • Number of new customers
    • Increase in traffic to website and social media sites
    • Increase in time spent on website and social media sites
    • Increase in click-through rates
  • Timeline
    Budget
    • Social media development = FREE
    • Social media maintenance = $28,000-$33,000 yearly salary
    • Online advertising = $10,000-$25,000 per month
    • Commercial development and production = $80,000-$100,000
    • Begin campaign in spring because of timing for home improvements
    • Run social media for 3 months to evaluate effectiveness
    • Continue social media program if effective and begin online advertising