Social Supermarket - 8 Steps and The Bento Box Analogy to Social Media

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Social Media in Today's Grocery Stores:
Supermarkets can build strong relationships with their guests by engaging in social media.

Here is an outline of best practices.

Published in: Business, Technology
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  • socialmedia, retail, grocery
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  • Social Media for Supermarkets?

    You betcha. Localization is a trend that is picking up momentum and, in fact, it's already on your grocer's shelves as we ask for more local grown, less processed food stuffs. I believe as a side effect from this - as well as a desire not to be advertised 'to' - the collective shift is that cookie cutter Ubermarkets are losing their appeal.

    Winn Dixie and Walmart are in the avante-garde realizing they need to connect each store to its unique customer trends.

    How? Social Media of course.

    @MadelineHere
    @ChocoChipees
    http://MadelineHere.info
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Social Supermarket - 8 Steps and The Bento Box Analogy to Social Media

  1. 1. START WITH THE BENTO BOXANALOGY Bento Box represents Winn Dixie’s umbrella corporate talk. This is built from the homogenous social media responses, information, posts, and guidelines that define the “Winn Dixie” experience. It provides the context for the rest of the offerings.
  2. 2. 6 top off with someone who knows variety is the spice of lifeA good social media supermarket plan offers varietymade appetizing. Cultures might be ethnic, cultures may be regional, in fact cultures can be based on jobs, hobbies, sports… Whatever the basis - they often come with their own foods.
  3. 3. brought to you by Madeline GutierrezWatching this online?*Check out the up coming video. Charm. It’s old school with new millennium zing. *If your watching this as a Slideshare on a mobile phone or aren’t online, you can see the video at: http://bit.ly/CharmingSocialMedia .

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