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Following my master's thesis about "HOW CAN THE SPECIFIC FEATURES OF WEARABLE TECHNOLOGIES ACCELERATE THE TRANSFORMATION OF THE CONSUMERS INTO ENTHUSIASTIC BRAND ADVOCATES?" in the sector of infotainment, fitness and wellness, I've decided to adapt this question to the Google Glass product.
Legitimate brands should forecast the wearable technology market growth in their long-term business plan and use this major opportunity to benefit from this trend in terms of marketing. By the fact that the wearable technology is following wearers in their intimacy, the link between both could be stronger than for the other products but it also raises more ethical questions.
How is the today wearable technology global market? What can brands learn from early case studies that hit the mainstream market? What is the strategy to be profitable when launching a wearable technology?
And so, how can the specific features of wearable technologies accelerate the transformation of consumers into enthusiastic brand advocates?
Find my master's thesis here: http://madeleinebouge.wordpress.com/