Dancing for the GamesSocial Media Training Day – Onlinepublishing                                     @dance4thegam0121 20...
We’re going to cover  • Principles  • Tools  • Tips
Principles
1. Listen            How do you know what to            say if you’re not listening                     to others?
2. Put others first             Audiences, peers, funders,           family, the press, people within             your sec...
3. Then publish            Use what you learnt when             listening (copy the best)
4. Get them while they’re hot
4. Get them while they’re hot
5. Build your network before youneed it
The new Radiohead
5. The bit everyone liked  “12 hours later, we had over 50,000 purchases and had earned$250,000, breaking even on the cost...
The bit I liked  “Im really glad I put this out here this way and Ill certainly do it  again. If the trend continues with ...
• Following the principles• Transparency• Experimentation• Ask what people want• Be personal
Websites / Blogs
Websites / blogs - tips  • Cater for the first time visitor  • Be interesting, funny, useful and honest  • There’s no need ...
Email
Email - tips  • Very powerful  • Build your list. Always  • Don’t let it go cold  • Make a plan  • Copy others
Facebook
Facebook - tips  • Set up a Page  • Your audience is there. Family, friends and colleagues  • Plenty of text in the Info s...
Twitter
Twitter - tips  • It’s a listening tool  • It’s not about you  • Your number of followers means nothing  • Copy others
Others
Recap
Principles  • Listen  • Put others first  • Then publish  • Get them while they’re hot  • Build your network before you nee...
Tools  • Website/blog  • Email  • Facebook  • Twitter  • Others
A suggestionWhy not gang up?
If you do nothing else…  1. Ian covered the most important stuff  2. Have a website. Use it regularly.  3. Always. Be. Col...
Chris UnittHead of Social Media, Made Mediachris.unitt@mademedia.co.uk        @dance4thegam@ChrisUnitt                    ...
Dancing for the Games social media training - Publishing
Dancing for the Games social media training - Publishing
Dancing for the Games social media training - Publishing
Dancing for the Games social media training - Publishing
Dancing for the Games social media training - Publishing
Dancing for the Games social media training - Publishing
Dancing for the Games social media training - Publishing
Dancing for the Games social media training - Publishing
Dancing for the Games social media training - Publishing
Dancing for the Games social media training - Publishing
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Dancing for the Games social media training - Publishing

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Chris' slides from the Dancing for the Games social media training day in December 2011 - Publishing

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  • Dancing for the Games social media training - Publishing

    1. 1. Dancing for the GamesSocial Media Training Day – Onlinepublishing @dance4thegam0121 200 2627 eshello@mademedia.co.uk
    2. 2. We’re going to cover • Principles • Tools • Tips
    3. 3. Principles
    4. 4. 1. Listen How do you know what to say if you’re not listening to others?
    5. 5. 2. Put others first Audiences, peers, funders, family, the press, people within your sector, people outside your sector, suppliers, friends…
    6. 6. 3. Then publish Use what you learnt when listening (copy the best)
    7. 7. 4. Get them while they’re hot
    8. 8. 4. Get them while they’re hot
    9. 9. 5. Build your network before youneed it
    10. 10. The new Radiohead
    11. 11. 5. The bit everyone liked “12 hours later, we had over 50,000 purchases and had earned$250,000, breaking even on the cost of production and website. As of Today, weve sold over 110,000 copies for a total of over $500,000. Minus some money for PayPal charges etc, I have a profit around $200,000 (after taxes $75.58)”
    12. 12. The bit I liked “Im really glad I put this out here this way and Ill certainly do it again. If the trend continues with sales on this video, my goal is that i can reach the point where when I sell anything, be it videos, CDs or tickets to my tours, Ill do it here and Ill continue to follow the model of keeping my price as far down as possible, not overmarketing to you, keeping as few people between you and me as possible in the transaction”
    13. 13. • Following the principles• Transparency• Experimentation• Ask what people want• Be personal
    14. 14. Websites / Blogs
    15. 15. Websites / blogs - tips • Cater for the first time visitor • Be interesting, funny, useful and honest • There’s no need for an essay • Be regular • Link • Copy others
    16. 16. Email
    17. 17. Email - tips • Very powerful • Build your list. Always • Don’t let it go cold • Make a plan • Copy others
    18. 18. Facebook
    19. 19. Facebook - tips • Set up a Page • Your audience is there. Family, friends and colleagues • Plenty of text in the Info section • Images and videos get the best response • Copy others
    20. 20. Twitter
    21. 21. Twitter - tips • It’s a listening tool • It’s not about you • Your number of followers means nothing • Copy others
    22. 22. Others
    23. 23. Recap
    24. 24. Principles • Listen • Put others first • Then publish • Get them while they’re hot • Build your network before you need it
    25. 25. Tools • Website/blog • Email • Facebook • Twitter • Others
    26. 26. A suggestionWhy not gang up?
    27. 27. If you do nothing else… 1. Ian covered the most important stuff 2. Have a website. Use it regularly. 3. Always. Be. Collecting (contact details)
    28. 28. Chris UnittHead of Social Media, Made Mediachris.unitt@mademedia.co.uk @dance4thegam@ChrisUnitt es

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