Everything has changed narrative analysis

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Everything has changed narrative analysis

  1. 1. • Born December 13 1989 Manager: ‘13Management’ (718 Thompson Lane, Nashville TN, +1 646-558-8357) • Genre of Music: Country/Pop Taylor Swift at the BillBoard Awards 2013
  2. 2. • Scott Borchetta (born 3rd July, 1962) founded the independent label Big Machine Records in September 2005 and now serves as its President/CEO. • In its first year Big Machine scored its first #1 single, Jack Ingram’s “Wherever You Are”, which placed five singles in the Country Top 30. It also received a nomination for Record Label of the Year, and managed to place all three of the label's three new artist releases in the Top 10 Most-Played New Artists of 2006. Artist Taylor Swift and Producer Scott Borchetta
  3. 3. The music video, “Everything has Changed” (performed by Country Pop Star Taylor Swift and featuring Ed Sheeran) is not a performance video as it does not center around the two artists but in fact tells a story. The center theme for this video is based on Nicholas Sparks’ novel and movie, “The Notebook”. This screenshot taken at 2mins 14secs, is a reference to the novel, which would only be recognised by those who understand the video’s meaning.
  4. 4. The narrative structure of this music video is closed structure because the audience know that there is a definite ending because the children return to the parents and go home. However it could be argued that it has an open structure because it becomes clear in the video that there was some romance between the parents, which leaves them to wonder what happened. It contains a linear structure because the video uses continuity editing from start to finish by telling a story. Like lots of music videos it contains a single stranded structure which means that there is only one narrative thread in this music video which is the blossoming romance between the two children.
  5. 5. Repeated Shots: • Long Shots • Medium Shots • Extreme Long Shots • Close up • Establishing Shots Movements: • Pedestal ‘s • Panning (left to right and right to left) • Slow Zoom out and in Angles: • Most camera shots were on a straight angle, however some had a slight angle to them.
  6. 6. • The other children in the shots are usually out of focus in comparison to the ‘mini’ Taylor Swift and Ed Sheeran. This is to show that the protagonists are alone and in their own world together, meaning that everything else is less important. • For this music video the camera is constantly moving (and is rarely static) to capture the energetic essence of a child’s spirit. • An example of both of these is in the music room, where the camera is on an angle and is constantly moving to portray the chaotic madness of the class. But when it comes to the ‘mini’ versions of the artists, the camera slows down whilst the class in the background becomes out of focus. • There are many establishing shots in this music video, as the video is telling a story and needs to set the scene in each activity the children are doing, therefore achieving the narrative structure
  7. 7. • The sequence of shots usually follow a pattern of an establishing shot, a close up of each ‘mini’ artist, then a medium/conversational shot, and then a long shot to show how they are always on their own, never joining in with the others as they are happy being just together, to show the blossoming romance, showing the linear narrative structure. • Lots of close ups are used to show the importance of how the two children are different to the rest of the class and share a unique bond, therefore moving CLICK PICTURE TO PLAY the narrative along
  8. 8. • The editing pace of this music video is quite fast, constantly leaving each shot usually less than 2 seconds long. This is so that it can match the constantly moving pace of the camera and reflect the childish and energetic personalities of the children. • The editing is also placed so that you will always see an establishing/long shot and then the two children on their own, to show how in a class full of children they prefer each others company. • There is an eyeline match between the childrens faces when watching the projector and a shot of the projector, to show that they pay attention in class. • Most of the edits used in this music video are straight/razor cuts, making it look sharp and clean between each shots, and continuity editing is used to keep the structure of the video linear so that it can have a closed structure.
  9. 9. Main Costume: • ‘Mini’ Taylor Swift: White Dress to show innocence of young love. • Taylor Swift: White Dress to show resemblance between daughter and mother. • ‘Mini’ Ed Sheeran: Everyday Jeans and Grey T- Shirt with Black Shirt, to show difference in styles between him and her. • Ed Sheeran: Jeans and Black T-Shirt to show resemblance to son. • Uses different costumes to show different lessons, e.g. a gym outfit for physical education and costumes and helmets for drama/theatre. • The reason the video features two children that look like Taylor Swift and Ed Sheeran is to still feature the artists of the song in some way, and connect them to the video.
  10. 10. Props: • The novel “The Notebook” is used to reveal to the audience about what the video is based on, and so allows the viewer to be able to follow along with the narrative structure. • Synergy is also used in this video as the children use Iphone 5’s to stay connected with each other and send each other pictures. Therefore promoting the phone and making the video interesting. • Rooms are designed to look like specific classrooms for subjects, e.g. science lab or art room by using lab chairs and equipment or art easel. • The props that they use in lessons illustrate their different personalities, e.g. in the cooking section, ‘mini’ Ed Sheeran has a massive mess of a biscuit whereas ‘mini’ Taylor Swift creates a perfect little layered masterpiece showing that she is girly and neat whereas Ed is the opposite.
  11. 11. Lighting: • The lighting in the video also helps to set the scene of which lesson the children are in, for example there are bright lights aimed onto the stage for their drama/theatre lesson. • Gym lights turn from normal to a disco ball effect, to look like a typical school dance. • Projector light shining between children in the dark to only show them, and their concentrated face. • The lighting in the tent is created from torches stacked on top of each other, creating an ambient and secure mood for the children, mimicking their feelings. • Lastly the sunlight shining through and around the leaf creates a beautiful and natural shot, and mimics the relationship and blossoming romance between the children.
  12. 12. Andrew Goodwin: Unlike most music videos, “Everything Has Changed” uses disjuncture to try and create a whole new set of meanings by ignoring the genre of the song. Todorov: In this narrative theory, the video would come under the ‘Equilibrium’ section because it sets the scene in everyday life, a day at school. This is something everybody can relate to as an education is vital nowadays. Levi-Strauss: It is harder to place the music video in this one, but would probably come under the binary opposites ‘Man-Woman’ because it is a story about a boy and girl falling in love, so are the binary opposites of each other because of their gender. Barthes: In Barthes codes, the music video would probably come under the ‘Action Code’ because the audience can clearly see that these two children are best friends and share a bond like no other.
  13. 13. What, in your opinion makes this a particularly effective music video? The most effective music video’s are ones that create and tell meaningful stories, as it keeps the audience interested as to what is happening and what will become of the entire video. This video is particularly effective in using this strategy, because the shots change so frequently (due to the editing pace) and there is so much to see, from different lessons and different props. Also the young blossoming love is sweet and innocent, which makes people smile as the children in the story of the music video have a relationship that is very special and shy, as they develop feelings for one another.

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