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Challenges for digital services Jonathan Raper Placr Ltd TSB Digital Services Feasibility Studies seminar
Digital challenges: TSB view
Examples of digital services <ul><li>Digital delivery of content </li></ul><ul><li>Sensor networks for decision support </...
Challenges for Digital services <ul><li>Platforms and architectures </li></ul><ul><li>Digital channels </li></ul><ul><li>I...
Platforms and architectures <ul><li>Platforms: proprietary vs open frameworks </li></ul><ul><li>Integration of legacy & ne...
Digital channels <ul><li>Digital services need multiple parallel channels </li></ul><ul><li>Web/ Intranets/ mobile web sim...
IPR in data and services <ul><li>Can you originate the content? Usually no… </li></ul><ul><li>If yes </li></ul><ul><ul><li...
Markets and making them <ul><li>Digital service markets often must be made first </li></ul><ul><ul><li>Can supply create d...
#opendata <ul><li>‘A philosophical and methodological approach to the democratization of data enabling citizens to access ...
Government as a platform <ul><li>If #opendata is released online through public APIs this can create a platform supporting...
Open data and services <ul><li>Political context </li></ul><ul><ul><li>Accountability and transparency are powerful driver...
Business economic challenges <ul><li>Investment cases </li></ul><ul><ul><li>Investment to make a market is highly risky </...
Case study: Placr <ul><li>Founded to exploit open data </li></ul><ul><li>Open community user and contributor </li></ul><ul...
Promoting digital services <ul><li>Partnering with the data creators </li></ul><ul><li>Promotion using App stores </li></u...
DS Business opportunities <ul><li>New distribution channels </li></ul><ul><li>Products at new levels of aggregation </li><...
Contact <ul><li>http://www.placr.co.uk </li></ul><ul><li>[email_address] </li></ul><ul><li>UK TravelOptions app </li></ul>...
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TSB Digital Services Challenges- Jonathan Raper

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Presentation given at TSB Digital Services Feasibility Studies proposal seminar by Jonathan Raper on 13th January 2011

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Transcript of "TSB Digital Services Challenges- Jonathan Raper"

  1. 1. Challenges for digital services Jonathan Raper Placr Ltd TSB Digital Services Feasibility Studies seminar
  2. 2. Digital challenges: TSB view
  3. 3. Examples of digital services <ul><li>Digital delivery of content </li></ul><ul><li>Sensor networks for decision support </li></ul><ul><li>Digital transactions with government </li></ul><ul><li>Digital monitoring and guiding services </li></ul>
  4. 4. Challenges for Digital services <ul><li>Platforms and architectures </li></ul><ul><li>Digital channels </li></ul><ul><li>IPR in data and services </li></ul><ul><li>Markets and making them </li></ul><ul><li>Politics and open data </li></ul><ul><li>Economics of the business </li></ul>
  5. 5. Platforms and architectures <ul><li>Platforms: proprietary vs open frameworks </li></ul><ul><li>Integration of legacy & new systems </li></ul><ul><li>Security infrastructures </li></ul><ul><li>Cloud computing architectures </li></ul><ul><li>Designing and procuring digital capacity </li></ul><ul><li>API-centric design </li></ul><ul><li>Content management for structured data </li></ul>
  6. 6. Digital channels <ul><li>Digital services need multiple parallel channels </li></ul><ul><li>Web/ Intranets/ mobile web simultaneously </li></ul><ul><li>Embedded solutions: control, but lock in </li></ul><ul><li>Apps: 5 major platforms to support </li></ul><ul><li>Example: UK TravelOptions (Placr/FasterImaging) </li></ul>
  7. 7. IPR in data and services <ul><li>Can you originate the content? Usually no… </li></ul><ul><li>If yes </li></ul><ul><ul><li>How to protect? Embed? Watermark? </li></ul></ul><ul><ul><li>Derivation </li></ul></ul><ul><li>If you access other content </li></ul><ul><ul><li>Licensing: commercial vs share-alike vs open </li></ul></ul><ul><li>Confidentiality and Know-how </li></ul><ul><ul><li>Knowledge management required </li></ul></ul><ul><li>Privacy by design </li></ul><ul><li>IP is a game: you pay for the referee! </li></ul>
  8. 8. Markets and making them <ul><li>Digital service markets often must be made first </li></ul><ul><ul><li>Can supply create demand? </li></ul></ul><ul><li>Immature markets are fragmented </li></ul><ul><li>Market drivers? </li></ul><ul><ul><li>B2B -> B2C </li></ul></ul><ul><ul><li>B2C -> B2B </li></ul></ul><ul><li>Disruptive technology </li></ul><ul><ul><li>Incumbent reactions? </li></ul></ul><ul><li>Building trust from scratch </li></ul>
  9. 9. #opendata <ul><li>‘A philosophical and methodological approach to the democratization of data enabling citizens to access and create value through the reuse of public sector information’ </li></ul>
  10. 10. Government as a platform <ul><li>If #opendata is released online through public APIs this can create a platform supporting the development of third-party applications outside of government </li></ul><ul><li>Government collects, validates and releases </li></ul><ul><li>Companies reformat, add value, create services </li></ul><ul><li>New government distribution channels needed </li></ul><ul><li>Currently there are still business risks in depending on government releases </li></ul><ul><li>Real time data is the most demanded </li></ul>
  11. 11. Open data and services <ul><li>Political context </li></ul><ul><ul><li>Accountability and transparency are powerful drivers </li></ul></ul><ul><ul><li>Need to reward politicians for the risks they take </li></ul></ul><ul><li>Economic case based on Cambridge Study </li></ul><ul><li>Data Stores: London DataStore, data.gov.uk </li></ul><ul><li>Open Gov Licence becoming a standard </li></ul><ul><li>Public Data Corporation planned for spring </li></ul><ul><li>Legacy business models yet to be resolved eg Rail </li></ul>
  12. 12. Business economic challenges <ul><li>Investment cases </li></ul><ul><ul><li>Investment to make a market is highly risky </li></ul></ul><ul><ul><li>Returns are only high if 1 st mover advantage </li></ul></ul><ul><li>Economics of free </li></ul><ul><ul><li>If primary offer free, how to monetise? Other £££ </li></ul></ul><ul><ul><li>Google & others can buy attention by cross subsidy </li></ul></ul><ul><li>Revenue models </li></ul><ul><ul><li>Get the attention then charge to ease, improve </li></ul></ul><ul><li>Cost models </li></ul><ul><ul><li>Zero cost businesses </li></ul></ul>
  13. 13. Case study: Placr <ul><li>Founded to exploit open data </li></ul><ul><li>Open community user and contributor </li></ul><ul><li>Focused on transport: topical, actionable data </li></ul><ul><li>Data aggregation at the back end </li></ul><ul><li>Cloud infrastructure, developed core APIs </li></ul><ul><li>Free web services, free apps </li></ul><ul><li>Paid apps, ad-supported web content, paid API </li></ul><ul><li>Placr Data Store for archive access </li></ul>
  14. 14. Promoting digital services <ul><li>Partnering with the data creators </li></ul><ul><li>Promotion using App stores </li></ul><ul><li>Social media strategy </li></ul><ul><li>Share-alike partnerships </li></ul><ul><li>Press campaigns </li></ul>
  15. 15. DS Business opportunities <ul><li>New distribution channels </li></ul><ul><li>Products at new levels of aggregation </li></ul><ul><li>Compliance-related e.g. carbon, data release </li></ul><ul><li>Decision support apps </li></ul>
  16. 16. Contact <ul><li>http://www.placr.co.uk </li></ul><ul><li>[email_address] </li></ul><ul><li>UK TravelOptions app </li></ul><ul><li>http://www.tube-radar.com/ </li></ul>
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