Traveline 2011 raper

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Traveline 2011 raper

  1. 1. How placr.mobi is helping to open up Traveline Jonathan Raper CEO, Placr www.placr.co.uk
  2. 2. Placr- an open data company <ul><li>A ‘data-as-a-service’ company founded in 2008 </li></ul><ul><li>Developer of APIs and supplier to app developers </li></ul><ul><li>Offer full access to all of London’s transport data </li></ul><ul><ul><li>Live departures, timetables, fares, station/stops info </li></ul></ul><ul><ul><li>Performance monitoring e.g. www.tube-radar.com </li></ul></ul><ul><li>Developer of Pearson Plug & Play API </li></ul><ul><li>TSB funding to work with Plymouth CityBus, Go South Coast and Traveline SW </li></ul><ul><li>Aiming to build national apps/services </li></ul>
  3. 3. The experience of bus services <ul><li>Evolving from </li></ul><ul><ul><li>Anonymous, supply-driven to… </li></ul></ul><ul><ul><li>Personalised and connected </li></ul></ul><ul><li>Expectations are rising </li></ul><ul><ul><li>PF show ‘info at stop’ is 3 rd lowest performing KPI in survey </li></ul></ul><ul><ul><li>‘ Time waited’ dominates issues with bus travel </li></ul></ul><ul><ul><li>Generation Y/Z expect ‘an app for that’ </li></ul></ul>
  4. 4. Is real time information the solution? <ul><li>Yes… </li></ul><ul><ul><li>Can reduce waiting time </li></ul></ul><ul><ul><li>Builds confidence in service </li></ul></ul><ul><ul><li>NextBuses API-> popular apps </li></ul></ul><ul><li>No! </li></ul><ul><ul><li>Does not create a relationship with the customer </li></ul></ul><ul><ul><li>Does not manage communications about services </li></ul></ul><ul><ul><li>Bus cos are using social media, but have no ownership </li></ul></ul><ul><ul><li>Other issues: fares, ticketing, interchange </li></ul></ul>
  5. 5. Need an engagement strategy <ul><li>Need apps & services that build ongoing relationships </li></ul><ul><li>Not just a hand-held departure board app for every city in UK </li></ul><ul><li>Best sales force is a satisfied customer </li></ul><ul><li>Customers expect to hear from other customers </li></ul><ul><li>Social media is the natural channel </li></ul>
  6. 6. Apps for engagement <ul><li>Great user experience </li></ul><ul><li>Times- scheduled & live </li></ul><ul><li>Service updates </li></ul><ul><li>Two-way communication </li></ul><ul><ul><li>Customer feedback </li></ul></ul><ul><ul><li>Operator polling </li></ul></ul><ul><li>Crowd sourcing news </li></ul><ul><li>Audience analytics </li></ul><ul><li>Campaign responses </li></ul>
  7. 7. placr.mobi ecosystem pla.cr Social media aggregation Activity stream Timetables & real-time } Placr analytics Performance maps Comment tag clouds { Service updates Campaign news FixMyTransport Crowd update s OpenStreetMap Council street team 2-way communication Comments Operator polling Free HTML5 webapp Runs on all smartphones Post via Twitter
  8. 8. Timetables & real-time <ul><li>Timetables from Traveline/TfL </li></ul><ul><li>transportapi.com service </li></ul><ul><li>Hyperlinked timetables </li></ul><ul><li>Simple URL hierarchy on web </li></ul><ul><ul><li>mode/region/operator/route/pattern/in|out </li></ul></ul><ul><li>Geolocation lookup of nearest stops based on NaPTAN </li></ul><ul><li>Nextbuses API for real-time </li></ul>UK TravelOptions
  9. 9. pla.cr <ul><li>Repository & API for all UK route & stop activity </li></ul><ul><li>Being built at speed of input from partner sources </li></ul><ul><ul><li>Operator service updates via web, social media </li></ul></ul><ul><ul><li>Passenger comments via social media </li></ul></ul><ul><ul><li>Campaign updates via web eg FixMyTransport </li></ul></ul><ul><ul><li>Performance data from transportapi.com </li></ul></ul><ul><li>Have implemented comment filtering! </li></ul>
  10. 10. Service updates <ul><li>Operator service updates going into social media </li></ul><ul><li>Access to content is according to Facebook T&C’s </li></ul><ul><li>pla.cr takes a local copy of updates & archives it </li></ul><ul><li>placr.mobi shows updates in the activity stream </li></ul>
  11. 11. Crowd updating <ul><li>Many stop facilities are unknown </li></ul><ul><li>Conditions at stops change </li></ul><ul><li>Data gathering by passengers supported into the app </li></ul><ul><li>placr.mobi gathers updates and submits to operator/ OSM </li></ul>
  12. 12. Two-way communication <ul><li>Customer feedback </li></ul><ul><ul><li>Activity streams report feedback </li></ul></ul><ul><li>Mobile polling </li></ul><ul><ul><li>placr.mobi offers polling tools in activity streams </li></ul></ul><ul><ul><li>Results are aggregated for operators </li></ul></ul>
  13. 13. Placr analytics <ul><li>Performance maps for live running eg tube-radar </li></ul><ul><li>Local social media searching eg bus+driver in LDN </li></ul><ul><li>Volume of comments to services by hour/day etc </li></ul>
  14. 14. Business model Analytics Integration with Other data feeds API Free apps £££ Developers Ads Fees Customer relationship Compilation, referencing & validation Delivery of data as-a-service Raw timetable & Real time data Updates, comments
  15. 15. Open data and Traveline <ul><li>Apps can deliver value to passengers & operators </li></ul><ul><li>placr.mobi can ONLY realise this value now due to </li></ul><ul><ul><li>Availability of open timetables and Nextbuses API </li></ul></ul><ul><ul><li>zero open data costs: app margins are small </li></ul></ul><ul><ul><li>Accessible licensing conditions </li></ul></ul><ul><li>placr.mobi is deployed in London, SW Traveline </li></ul><ul><li>We are looking to partner with Traveline Regions, bus companies to expand market </li></ul><ul><li>We believe placr.mobi provides business cases to open up Traveline data </li></ul>
  16. 16. Contact <ul><li>http://www.placr.co.uk </li></ul><ul><li>[email_address] </li></ul><ul><li>@madprof </li></ul><ul><li>These slides are at </li></ul><ul><li>http://www.slideshare.net/MadProf/ </li></ul>

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