Traveline 2011 raper

How placr.mobi is helping to open up Traveline Jonathan Raper CEO, Placr www.placr.co.uk

Placr- an open data company
A ‘data-as-a-service’ company founded in 2008
Developer of APIs and supplier to app developers
Offer full access to all of London’s transport data
Live departures, timetables, fares, station/stops info
Performance monitoring e.g. www.tube-radar.com
Developer of Pearson Plug & Play API
TSB funding to work with Plymouth CityBus, Go South Coast and Traveline SW
Aiming to build national apps/services

The experience of bus services
Evolving from
Anonymous, supply-driven to…
Personalised and connected
Expectations are rising
PF show ‘info at stop’ is 3 rd lowest performing KPI in survey
‘ Time waited’ dominates issues with bus travel
Generation Y/Z expect ‘an app for that’

Is real time information the solution?
Yes…
Can reduce waiting time
Builds confidence in service
NextBuses API-> popular apps
No!
Does not create a relationship with the customer
Does not manage communications about services
Bus cos are using social media, but have no ownership
Other issues: fares, ticketing, interchange

Need an engagement strategy
Need apps & services that build ongoing relationships
Not just a hand-held departure board app for every city in UK
Best sales force is a satisfied customer
Customers expect to hear from other customers
Social media is the natural channel

Apps for engagement
Great user experience
Times- scheduled & live
Service updates
Two-way communication
Customer feedback
Operator polling
Crowd sourcing news
Audience analytics
Campaign responses

placr.mobi ecosystem pla.cr Social media aggregation Activity stream Timetables & real-time } Placr analytics Performance maps Comment tag clouds { Service updates Campaign news FixMyTransport Crowd update s OpenStreetMap Council street team 2-way communication Comments Operator polling Free HTML5 webapp Runs on all smartphones Post via Twitter

Timetables & real-time
Timetables from Traveline/TfL
transportapi.com service
Hyperlinked timetables
Simple URL hierarchy on web
mode/region/operator/route/pattern/in|out
Geolocation lookup of nearest stops based on NaPTAN
Nextbuses API for real-time
UK TravelOptions

pla.cr
Repository & API for all UK route & stop activity
Being built at speed of input from partner sources
Operator service updates via web, social media
Passenger comments via social media
Campaign updates via web eg FixMyTransport
Performance data from transportapi.com
Have implemented comment filtering!

Service updates
Operator service updates going into social media
Access to content is according to Facebook T&C’s
pla.cr takes a local copy of updates & archives it
placr.mobi shows updates in the activity stream

Crowd updating
Many stop facilities are unknown
Conditions at stops change
Data gathering by passengers supported into the app
placr.mobi gathers updates and submits to operator/ OSM

Two-way communication
Customer feedback
Activity streams report feedback
Mobile polling
placr.mobi offers polling tools in activity streams
Results are aggregated for operators

Placr analytics
Performance maps for live running eg tube-radar
Local social media searching eg bus+driver in LDN
Volume of comments to services by hour/day etc

Business model Analytics Integration with Other data feeds API Free apps £££ Developers Ads Fees Customer relationship Compilation, referencing & validation Delivery of data as-a-service Raw timetable & Real time data Updates, comments

Open data and Traveline
Apps can deliver value to passengers & operators
placr.mobi can ONLY realise this value now due to
Availability of open timetables and Nextbuses API
zero open data costs: app margins are small
Accessible licensing conditions
placr.mobi is deployed in London, SW Traveline
We are looking to partner with Traveline Regions, bus companies to expand market
We believe placr.mobi provides business cases to open up Traveline data

Contact
http://www.placr.co.uk
[email_address]
@madprof
These slides are at
http://www.slideshare.net/MadProf/

Traveline 2011 raper

by Jonathan Raper on Sep 21, 2011

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