Tim Kieschnick - Data Are People Too

Data are People TooVisualizing the new Health Care Reform consumer Tim Kieschnick Kaiser Permanente tim.kieschnick@kp.org

Data are People Too3

REALLY Bring ThemInto the Room

are theyalready inthe room?

What are they thinking?What are they saying?Comments from uninsured and underinsured people, from 3 research studies Most quotations are verbatim Photos are from KP Brand Library

With being single, no kids, like myself, the hell that I go through basicallyany time I want to go anywhere to get help, its got to be an emergency

I can’t afford insurance. What makes you think I can afford this fineyou’re going to give me? [referring to the individual mandate]

For me, health is all about my friends and my community, more thanthe doctors

The thing is what are they actually going to cover? You see, I had healthcoverage before. Just because you have health insurance, it doesntmean theyre going to pay for stuff

I use the ED because I can’t get off work except nights and weekends

You say 2014? That seems like a long way away. But not when you don’thave insurance. 2014 can’t come soon enough.

Analogies

Analogies3. HUMAN CHARTS

Are we mostly… gender? hair color? right-handed/left-handed? glasses? east cost? attended HxD last year?

Too Many Denominators(most of the most of the most) California* Almost 1 ½ times as likely to be < 30 Majority are male Majority are in excellent or very good health Young Healthy Males 10% 2/3*2/3= 40% 2/3*2/3*2/3 = 30% *CHIS 2009… 34% of uninsured CA adults <400% FPL are < 30 25% of insured CA adults <400% FPL are < 30 58% of uninsured CA adults <400% FPL are male 52% of uninsured CA adult males <400%FPL self-report health = excellent or very good

Analogies4. VISUAL ANALOGIES

The Berry Pie Fallacy Ingredients Pies

The Berry Pie FallacyYes, And,compared to commercially insured: as a group:More likely to be unemployed Likely to be employedLess likely to own a car Most own cars

The Corollary Berry Pie Fallacy

Analogies 5. STORIES25

Tears in the Ocean

Favorite Color60%40%20% Current Membership Incoming Members Future Membership

Favorite Color6 Mil4 Mil2 Mil Current Membership Incoming Members Future Membership

Dig Deeper

http://tinyurl.com/mobilereachDig Deeper6. DISTRIBUTE PLACEMATS

Dig Deeper7. EAT THE WHOLE PIE

Do you ever use the Internet? No, 26% Yes, 74% All data is for US Adults, based on September 2010 Health Tracking data set, Pew Internet & American Life Project (http://pewinternet.org/Shared- Content/Data-Sets/2010/September-2010-- Health.aspx). Independent analysis by Kaiser Permanente. Contact: Robert Nguyen, Internet Services Group, Kaiser Permanente: robert.nguyen@kp.org, or Tim Kieschnick, Marketing & Internet Services, Kaiser Permanente: tim.kieschnick@kp.org.32

Do you ever use the Internet on your phone? African Americans and Latinos…have high rates of usage, compared with white cell owners, across a wide range of mobile applications.1 Yes, 33% African Americans are the most active users of the mobile internet – and their use of it is also growing the fastest. This No, 67% means the digital divide between African Americans and white Americans diminishes when mobile use is taken into account.2 All data is for US Adults, based on September 2010 Health Tracking data set, Pew Internet & American Life Project (http://pewinternet.org/Shared-Content/Data- Sets/2010/September-2010--Health.aspx). Independent analysis by Kaiser Permanente. Contact: Robert Nguyen, Internet Services Group, Kaiser Permanente: 1. Americans and their smartphones http://pewinternet.org/Reports/2011/Cell-Phones.aspx robert.nguyen@kp.org, or Tim Kieschnick, Marketing & Internet Services, Kaiser 2. http://www.pewinternet.org/~/media//Files/Reports/2009/Wireless-Internet-Use-With-Topline.pdf July 2009 Permanente: tim.kieschnick@kp.org.33

Do you ever send or receive text messages? Those who text & don’t use Internet: No, 37% 3/5 Male 1/3 Hispanic  Age (median=44)  Inc. (median=$24K) Yes, 63%  Education  Health All data is for US Adults, based on September 2010 Health Tracking data set, Pew Internet & American Life Project (http://pewinternet.org/Shared- Content/Data-Sets/2010/September-2010-- Health.aspx). Independent analysis by Kaiser Permanente. Contact: Robert Nguyen, Internet Services Group, Kaiser Permanente: robert.nguyen@kp.org, or Tim Kieschnick, Marketing & Internet Services, Kaiser Permanente: tim.kieschnick@kp.org.34

mMission Accomplished! “Unlike every other technology, mobile phones reverse the digital divide…More low income patients are using phones for text messaging and internet than other groups.” 1 Mobile was the final front in the access revolution. It has erased the digital divide. A mobile device is the internet for many people.2 1.Shantanu Nundy, clinical instructor of medicine at the University of Chicago Medical Center. http://sciencelife.uchospitals.edu/2011/11/21/texting-a-doctor-in-your-pocket/ 2.Susannah Fox. http://www.kevinmd.com/blog/2010/12/internet-online-health-information-trends.html35 April 2, 2012 | © 2011 Kaiser Foundation Health Plan, Inc.

Mobile Reach (Sept 2010) 1% .1% 19% 17% No Internet or texting TXT 7% 3% US74% Use adults TXT Internet 29% All data is for US Adults, based on September 2010 Health Tracking data set, Pew Internet & American Life Project TXT 63% Text (http://pewinternet.org/Shared- Content/Data-Sets/2010/September-2010-- Health.aspx). Independent analysis by Kaiser Permanente. 24% Contact: Robert Nguyen, Internet Services Group, Kaiser Permanente: robert.nguyen@kp.org, or Tim Kieschnick, Marketing & Internet TXT Services, Kaiser Permanente: tim.kieschnick@kp.org.36 April 2, 2012 | © 2011 Kaiser Foundation Health Plan, Inc.

Dig Deeper8. CHANGE THE CATEGORIES

Technology Usage by Poverty Level 100% 90% 80% 70% 60% cell phone text or internet 50% internet 40% text 30% smart phone 20% 10% 0% 75% or less 76-133% 134-200% 201-400% >400% Medicaid Exchange Subsidies September 2010 - Health Tracking Data Set. Pew Internet & American Life Project . http://pewinternet.org/Shared-Content/Data- Sets/2010/September-2010--Health.aspx. Independent analysis by Robert Nguyen, Kaiser Permanente38 April 2, 2012 | © 2011 Kaiser Foundation Health Plan, Inc.

Dig Deeper9. MOTION CHARTS!

Tell a story

Dig Deeper

Which One Will You Try?Data are People Too1. Bring Them Into the Room

Which One Will You Try?Data are People Too1. Bring Them Into the Room2. Ethno-Gallery You say 2014? That seems like a long way away. But not when you don’t have insurance. 2014 can’t come soon enough.

Which One Will You Try?Data are People Too1. Bring Them Into the Room2. Ethno-GalleryAnalogies3. Human Charts4. Visual Analogies

Which One Will You Try?Data are People Too1. Bring Them Into the Room2. Ethno-GalleryAnalogies3. Human Charts4. Visual Analogies5. Stories

Which One Will You Try?Data are People Too1. Bring Them Into the Room2. Ethno-GalleryAnalogies3. Human Charts4. Visual Analogies5. StoriesDig Deeper6. Distribute Placemats

Which One Will You Try?Data are People Too1. Bring Them Into the Room2. Ethno-GalleryAnalogies3. Human Charts4. Visual Analogies5. StoriesDig Deeper6. Distribute Placemats7. Eat the Whole Pie

100%Which One Will You Try?Data are People Too 90%1. Bring Them Into the Room 80%2. Ethno-GalleryAnalogies 70%3. Human Charts 60%4. Visual Analogies5. Stories 50%Dig Deeper 40%6. Distribute Placemats7. Eat the Whole Pie 30%8. Change the Categories 20% 10% 0% 75% or 76-133% 134-200%201-400% >400% less

Which One Will You Try?Data are People Too1. Bring Them Into the Room2. Ethno-GalleryAnalogies3. Human Charts4. Visual Analogies5. StoriesDig Deeper6. Distribute Placemats7. Eat the Whole Pie8. Change the Categories9. Motion Charts

Which One Will You Try?Data are People Too1. Bring Them Into the Room2. Ethno-GalleryAnalogies3. Human Charts4. Visual Analogies5. StoriesDig Deeper6. Distribute Placemats7. Eat the Whole Pie8. Change the Categories9. Motion Charts10. Make „em Work For It

Which One Will You Try?Data are People Too Dig Deeper1. Bring Them Into the Room 6. Distribute Placemats2. Ethno-Gallery 7. Eat the Whole PieAnalogies 8. Change the Categories3. Human Charts 9. Motion Charts4. Visual Analogies 10.Make „em Work For It5. Stories

Data are People TooVisualizing the new Health Care Reform consumerTim KieschnickKaiser Permanentetim.kieschnick@kp.org

http://hxdconf.com	6
http://www.healthcareexperiencedesign.com	4
http://us-w1.rockmelt.com	3
https://twimg0-a.akamaihd.net	3
http://localhost	2
http://www.hxdconf.com	2

Tim Kieschnick - Data Are People Too

by Healthcare Experience Design Conference

Accessibility

Categories

Upload Details

Usage Rights

6 Embeds 20

Statistics

Tim Kieschnick - Data Are People Too Presentation Transcript