Tim Kieschnick - Data Are People Too

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This session is for anyone who needs to understand the people who will become insured through the Affordable Care Act (health care reform), and anyone who needs to communicate data in compelling ways. Data presented will include demographics, use of mobile and web, and qualitative data.
■Tim will demonstrate 10 compelling ways to communicate about the newly eligible, including methods you have never used before
■As you experience these 10 techniques, you'll encounter some surprising and important insights about the newly eligible
■You will walk away with 1 compelling communication technique that will dramatically improve the impact of your presentations

If you need insight into the people who will become insured through the Affordable Care Act, or if you need powerful new ways to communicate data, this session is for you.

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  • who knows someone who is uninsured now, or who has been uninsured in the last few years?
  • Most of the most of the most aren’t very many2/3 * 2/3 * 2/3 <1/3Young healthy male (– Latino – cell phone)per CHIS…34% of uninsured CA adults <400% FPL are < 3025% of insured CA adults <400% FPL are < 3058% of uninsured CA adults <400% FPL are male52% of uninsured CA adult males <400%FPL self-report health = excellent or very good
  • Mostly strawberries? yesAll strawberries? noJust over half are male almost half are femaleMost speak English well or very well 1 in 5 don’t speak English not well or not at all
  • Tim Kieschnick - Data Are People Too

    1. Data are People TooVisualizing the new Health Care Reform consumer Tim Kieschnick Kaiser Permanente tim.kieschnick@kp.org
    2. Data are People Too3
    3. Data are people too 1. BRING THEM INTO THE ROOM |© 2011 Kaiser Foundation Health Plan, Inc. For internal use only.6
    4. REALLY Bring ThemInto the Room
    5. are theyalready inthe room?
    6. Data are people too 2. ETHNO-GALLERY |© 2011 Kaiser Foundation Health Plan, Inc. For internal use only.9
    7. What are they thinking?What are they saying?Comments from uninsured and underinsured people, from 3 research studies Most quotations are verbatim Photos are from KP Brand Library
    8. With being single, no kids, like myself, the hell that I go through basicallyany time I want to go anywhere to get help, its got to be an emergency
    9. I can’t afford insurance. What makes you think I can afford this fineyou’re going to give me? [referring to the individual mandate]
    10. For me, health is all about my friends and my community, more thanthe doctors
    11. The thing is what are they actually going to cover? You see, I had healthcoverage before. Just because you have health insurance, it doesntmean theyre going to pay for stuff
    12. I use the ED because I can’t get off work except nights and weekends
    13. You say 2014? That seems like a long way away. But not when you don’thave insurance. 2014 can’t come soon enough.
    14. Analogies
    15. Analogies3. HUMAN CHARTS
    16. Are we mostly… gender? hair color? right-handed/left-handed? glasses? east cost? attended HxD last year?
    17. Too Many Denominators(most of the most of the most) California* Almost 1 ½ times as likely to be < 30 Majority are male Majority are in excellent or very good health Young Healthy Males 10% 2/3*2/3= 40% 2/3*2/3*2/3 = 30% *CHIS 2009… 34% of uninsured CA adults <400% FPL are < 30 25% of insured CA adults <400% FPL are < 30 58% of uninsured CA adults <400% FPL are male 52% of uninsured CA adult males <400%FPL self-report health = excellent or very good
    18. Analogies4. VISUAL ANALOGIES
    19. The Berry Pie Fallacy Ingredients Pies
    20. The Berry Pie FallacyYes, And,compared to commercially insured: as a group:More likely to be unemployed Likely to be employedLess likely to own a car Most own cars
    21. The Corollary Berry Pie Fallacy
    22. Analogies 5. STORIES25
    23. Tears in the Ocean
    24. Favorite Color60%40%20% Current Membership Incoming Members Future Membership
    25. Favorite Color6 Mil4 Mil2 Mil Current Membership Incoming Members Future Membership
    26. Dig Deeper
    27. http://tinyurl.com/mobilereachDig Deeper6. DISTRIBUTE PLACEMATS
    28. Dig Deeper7. EAT THE WHOLE PIE
    29. Do you ever use the Internet? No, 26% Yes, 74% All data is for US Adults, based on September 2010 Health Tracking data set, Pew Internet & American Life Project (http://pewinternet.org/Shared- Content/Data-Sets/2010/September-2010-- Health.aspx). Independent analysis by Kaiser Permanente. Contact: Robert Nguyen, Internet Services Group, Kaiser Permanente: robert.nguyen@kp.org, or Tim Kieschnick, Marketing & Internet Services, Kaiser Permanente: tim.kieschnick@kp.org.32
    30. Do you ever use the Internet on your phone? African Americans and Latinos…have high rates of usage, compared with white cell owners, across a wide range of mobile applications.1 Yes, 33% African Americans are the most active users of the mobile internet – and their use of it is also growing the fastest. This No, 67% means the digital divide between African Americans and white Americans diminishes when mobile use is taken into account.2 All data is for US Adults, based on September 2010 Health Tracking data set, Pew Internet & American Life Project (http://pewinternet.org/Shared-Content/Data- Sets/2010/September-2010--Health.aspx). Independent analysis by Kaiser Permanente. Contact: Robert Nguyen, Internet Services Group, Kaiser Permanente: 1. Americans and their smartphones http://pewinternet.org/Reports/2011/Cell-Phones.aspx robert.nguyen@kp.org, or Tim Kieschnick, Marketing & Internet Services, Kaiser 2. http://www.pewinternet.org/~/media//Files/Reports/2009/Wireless-Internet-Use-With-Topline.pdf July 2009 Permanente: tim.kieschnick@kp.org.33
    31. Do you ever send or receive text messages? Those who text & don’t use Internet: No, 37% 3/5 Male 1/3 Hispanic  Age (median=44)  Inc. (median=$24K) Yes, 63%  Education  Health All data is for US Adults, based on September 2010 Health Tracking data set, Pew Internet & American Life Project (http://pewinternet.org/Shared- Content/Data-Sets/2010/September-2010-- Health.aspx). Independent analysis by Kaiser Permanente. Contact: Robert Nguyen, Internet Services Group, Kaiser Permanente: robert.nguyen@kp.org, or Tim Kieschnick, Marketing & Internet Services, Kaiser Permanente: tim.kieschnick@kp.org.34
    32. mMission Accomplished! “Unlike every other technology, mobile phones reverse the digital divide…More low income patients are using phones for text messaging and internet than other groups.” 1 Mobile was the final front in the access revolution. It has erased the digital divide. A mobile device is the internet for many people.2 1.Shantanu Nundy, clinical instructor of medicine at the University of Chicago Medical Center. http://sciencelife.uchospitals.edu/2011/11/21/texting-a-doctor-in-your-pocket/ 2.Susannah Fox. http://www.kevinmd.com/blog/2010/12/internet-online-health-information-trends.html35 April 2, 2012 | © 2011 Kaiser Foundation Health Plan, Inc.
    33. Mobile Reach (Sept 2010) 1% .1% 19% 17% No Internet or texting TXT 7% 3% US74% Use adults TXT Internet 29% All data is for US Adults, based on September 2010 Health Tracking data set, Pew Internet & American Life Project TXT 63% Text (http://pewinternet.org/Shared- Content/Data-Sets/2010/September-2010-- Health.aspx). Independent analysis by Kaiser Permanente. 24% Contact: Robert Nguyen, Internet Services Group, Kaiser Permanente: robert.nguyen@kp.org, or Tim Kieschnick, Marketing & Internet TXT Services, Kaiser Permanente: tim.kieschnick@kp.org.36 April 2, 2012 | © 2011 Kaiser Foundation Health Plan, Inc.
    34. Dig Deeper8. CHANGE THE CATEGORIES
    35. Technology Usage by Poverty Level 100% 90% 80% 70% 60% cell phone text or internet 50% internet 40% text 30% smart phone 20% 10% 0% 75% or less 76-133% 134-200% 201-400% >400% Medicaid Exchange Subsidies September 2010 - Health Tracking Data Set. Pew Internet & American Life Project . http://pewinternet.org/Shared-Content/Data- Sets/2010/September-2010--Health.aspx. Independent analysis by Robert Nguyen, Kaiser Permanente38 April 2, 2012 | © 2011 Kaiser Foundation Health Plan, Inc.
    36. Dig Deeper9. MOTION CHARTS!
    37. 40 April 2, 2012 | © 2011 Kaiser Foundation Health Plan, Inc. For internal use only.
    38. GoogleDocs Motion Chart Example41 April 2, 2012 | © 2011 Kaiser Foundation Health Plan, Inc. For internal use only.
    39. Dig Deeper 10. MAKE ‘EM WORK FOR IT42 April 2, 2012 | © 2011 Kaiser Foundation Health Plan, Inc. For internal use only.
    40. >$150K Household Income Annual <$10K 18-25 Age 65+43 April 2, 2012 | © 2011 Kaiser Foundation Health Plan, Inc.
    41. SO WHAT?April44| ©2, 2012 2011 Kaiser Foundation Health Plan, Inc. For internal use only.
    42. Humanize dataApril45| ©2, 2012 2011 Kaiser Foundation Health Plan, Inc. For internal use only.
    43. Tell a story
    44. Dig Deeper
    45. Which One Will You Try?Data are People Too1. Bring Them Into the Room
    46. Which One Will You Try?Data are People Too1. Bring Them Into the Room2. Ethno-Gallery You say 2014? That seems like a long way away. But not when you don’t have insurance. 2014 can’t come soon enough.
    47. Which One Will You Try?Data are People Too1. Bring Them Into the Room2. Ethno-GalleryAnalogies3. Human Charts4. Visual Analogies
    48. Which One Will You Try?Data are People Too1. Bring Them Into the Room2. Ethno-GalleryAnalogies3. Human Charts4. Visual Analogies5. Stories
    49. Which One Will You Try?Data are People Too1. Bring Them Into the Room2. Ethno-GalleryAnalogies3. Human Charts4. Visual Analogies5. StoriesDig Deeper6. Distribute Placemats
    50. Which One Will You Try?Data are People Too1. Bring Them Into the Room2. Ethno-GalleryAnalogies3. Human Charts4. Visual Analogies5. StoriesDig Deeper6. Distribute Placemats7. Eat the Whole Pie
    51. 100%Which One Will You Try?Data are People Too 90%1. Bring Them Into the Room 80%2. Ethno-GalleryAnalogies 70%3. Human Charts 60%4. Visual Analogies5. Stories 50%Dig Deeper 40%6. Distribute Placemats7. Eat the Whole Pie 30%8. Change the Categories 20% 10% 0% 75% or 76-133% 134-200%201-400% >400% less
    52. Which One Will You Try?Data are People Too1. Bring Them Into the Room2. Ethno-GalleryAnalogies3. Human Charts4. Visual Analogies5. StoriesDig Deeper6. Distribute Placemats7. Eat the Whole Pie8. Change the Categories9. Motion Charts
    53. Which One Will You Try?Data are People Too1. Bring Them Into the Room2. Ethno-GalleryAnalogies3. Human Charts4. Visual Analogies5. StoriesDig Deeper6. Distribute Placemats7. Eat the Whole Pie8. Change the Categories9. Motion Charts10. Make „em Work For It
    54. Which One Will You Try?Data are People Too Dig Deeper1. Bring Them Into the Room 6. Distribute Placemats2. Ethno-Gallery 7. Eat the Whole PieAnalogies 8. Change the Categories3. Human Charts 9. Motion Charts4. Visual Analogies 10.Make „em Work For It5. Stories
    55. Question for Alumni58 April 2, 2012 | © 2011 Kaiser Foundation Health Plan, Inc. For internal use only.
    56. Data are People TooVisualizing the new Health Care Reform consumerTim KieschnickKaiser Permanentetim.kieschnick@kp.org

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