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Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
Eloqua; Modern Marketing
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Eloqua; Modern Marketing

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  • 1. Modern Marketing July 2013
  • 2. MODERN MARKETING CHALLENGES
  • 3. Four out of five CMOs anticipate a high or very high level of complexity over the next five years
  • 4. but only half feel ready to handle it.*
  • 5. Engaging your customer is harder than ever
  • 6. Forget traditional approaches
  • 7. No longer a clean hand-off between sales and marketing
  • 8. Source: Scott Brinker, chiefmartec.com A flood of new marketing tools
  • 9. “We’re drowning in data. What we lack are true insights.” Interaction and effectiveness unclear *IBM Institute for Business Value 2011 Global CMO Study
  • 10. ROI is no longer optional Measuring ROI is the Top Priority among Marketing executives But few have well-defined marketing performance metrics *Aberdeen Group, Sales and Marketing Alignment, Dec. 2011
  • 11. The way your prospects think has changed
  • 12. Customer Profile – Score and treat accordingly Engaged but not transacting One-time buyer Occasional Semi-regular Loyal Profile Engagement DCBA 4321 Telesales or email Conversion Campaigns Pass to Sales Nurture Or Reject
  • 13. Platform
  • 14. Eloqua Platform Overview
  • 15. MARKETING AUTOMATION / SALES ENABLEMENT Sales Enablement Targeting & Segmentation Campaign Automation Lead Nurturing Lead Scoring Social Media Email Marketing Event Management Data Management Campaign & Tactics Measurement Eloqua Platform Overview
  • 16. Solution overview Marketing Database “one view of the truth” CRM Database “gold standard” Email, SMS, DM Web site known & unknown visitors Page views and web site form submissions SFDC data integrated with eloqua Qualified leads passed back to SFDC
  • 17. Example Eloqua clients ANZ: Global incl ANZ:
  • 18. We work hard to drive your success • Smart Start implementation process focused on best practice, designed to get you up and running quickly • Learn and share with the community at www.topliners.com • We share market leading best practices with out customers via our customer success coaching programme & eloqua University
  • 19. CRM Integration
  • 20. Logical solution Marketing Database “one view of the truth” Your web site(s) External lists, data sources & 3rd party services Master record
  • 21. “Digital body language” via Prospect Profiler Summarized prospect data presented in easy to read, graphical format. Easily customize the time horizon of activities shown. Instantly be alerted when prospect visits your website
  • 22. Eloqua Demonstration
  • 23. Automated nurture campaigns
  • 24. Reporting: Closed Loop $ reports
  • 25. Campaign Performance Dashboards
  • 26. Thank You.

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