Baltimore Ravens Swot Analysis
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Baltimore Ravens Swot Analysis






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  • Optional Intro
  • Bring website to rookies booth
  • Online steps, check out ,place order ,add to cart Combine member prof and parent prof. they don’t put zip code.
  • Immediate giveaways – something cheap, foam football Free membership – has to be official member (check data base) (unlimited entrees – 1 per day)
  • Ravens Rookie Movie Night TV screen that displays photos in loop
  • New bin (broken) Mifi and computers inside, don’t forget
  • Spring football Festival for ultimate rookies

Baltimore Ravens Swot Analysis Baltimore Ravens Swot Analysis Presentation Transcript

    • Ravens Rookies Booth
    • Strengths
    • Weaknesses
    • Opportunities
    • Threats
      • Ways of improvement
    • Rookies Interactive
      • Ways of improvement
    • Set-up/Breakdown
    • Fans likes and dislikes
    • Suggestions
  • RAVENS ROOKIES CLUB Opportunities Threats Strengths Weaknesses
    • More information and list of events that rookies can participate in throughout the year
    • Get rid of all paper registrations
    • Cut out some of the online steps (save time and frustration)
    • Collage of pictures
    • Immediate giveaways
    • Enter to win a free membership
    • Fans who have had a bad experience with the club
    • Other sponsored table giveaways
    • Weather
    • Fan residence
    • Great kids club with many activities to offer
    • Location next to bounce house, interactive and autograph tent
    • Technology of computer- fast and convenient
    • Two types of memberships (fit everyone's needs)
    • Issue cards
    • Autographs not exclusive to ultimate members only
    • Some parents do not have access to computer or have email
    • Gift bag display
    • Internet connection
    • Confusion between autograph wristband area and rookies signups
    • Unattractive sign
      • Make multiple events to make up for new autograph policy for all kids
        • In the past, there was a longer time period for members to attend training camp if lived further away
        • During the fall it is much harder for families to make a trip during a weekend with sports and activities
        • Many fans were disappointed about the change in autograph policy
      • Make available more information and list of events that rookies can participate in throughout the year
        • Specific dates, times and locations
        • Relate to website (bring website to Rookies Booth)
      • Cut out some of the online steps (save time and frustration)
      • Collage of pictures (next slides)
        • Makes booth more attractive
        • Gives visual versus verbal explanation
      • Immediate giveaways
        • Many parents and children ask what they can get now
        • Makes the club more appealing
      • Enter to win a free membership for Official Rookies to upgrade to Ultimate membership for 1 year
        • Gives them the opportunity to get more involved and experience the membership therefore ultimately wanting to renew each year
        • Word of mouth to friends and family
  • ROOKIES INTERACTIVE Strengths Weaknesses Opportunities Threats
    • Fun activity for kids
    • Familiarizes fans with the new players
    • Attracts kids and families to the Ravens Rookies Club Booth
    • Papa Johns coupons
    • Did not update players early enough
    • Tears easily
    • Hard to keep interns focused and enthused
    • Inconvenient to fetch footballs all day
    • Rotate between Interactive and Gatorade to keep interns interested
      • 4 shifts every half hour
    • Other sponsored activities
    • Stronger and larger kids
      • Create shifts to keep workers interested
        • Rotate between Gatorade and Interactive
        • Four shifts of half-hour intervals
      • Have better material for backboard so holes will not tear. Tape before use. (clear tape so it doesn’t look that bad)
    Ways of Improvement
    • Sea crate
      • 2 computers from orange casing
      • 1 table
      • 1 table clothe
      • Ravens Rookies moving table (from M&T tent)
      • 1 tent
      • Ravens Rookies bin
        • Gift bag (for display)
        • Paper registration
        • Pens
        • Clipboard
        • Giveaway for sign-up (Ravens Rookie Draft Class Poster)
        • Ravens Rookies Mini Sign
      • Ravens Rookies black box
    • Overall, efficient set-up and breakdown each day
    • Likes
      • Opportunity to be apart of the official Ravens Kids Club
      • Items they receive when they join
      • Option of free membership
        • Option to upgrade when they wish to
      • Quick paper registration
      • Events offered to kids throughout the season
  • Fans Likes/Dislikes
    • Dislikes
      • Computers
        • Server errors / internet connectivity
      • Some complaints about not getting anything now when signing up (make sure we are giving away Raven Rookie Draft Class poster)
      • “ I never received my gift bag/name ID/etc…”
      • Ultimate Rookies do not get any benefits in regards to autographs (why did I pay $25).
      • Face in hole photo opportunity
        • Attract more fans to Rookies Booth
        • Easy to manage (no workers needed)
        • Memorable (could be sponsored)
        • People always use interactive as a photo-op
      • Ravens Feet Walkway
        • Stenciled leading toward Rookies area
        • Fun for kids (gets them excited about where the feet prints lead)
      • Explain to fans further benefits/possibilities of Ravens Rookies Club
        • Rookie of the Game
        • Youth Football
        • Ravens Rookie Autograph Signing
        • Arcade Games Online
      • TV Screen for photos of events
  • = Ravens Rookies is nice…with the Spice