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What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
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What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers

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Deck from the 2011 PRCA State Conference in Birmingham. Companion to my session on How to Create Blog Content That Connects With Readers

Deck from the 2011 PRCA State Conference in Birmingham. Companion to my session on How to Create Blog Content That Connects With Readers

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    • 1. What’s the Big(ger) Idea?How to Create Blog Content that Connects With Readers
      http://www.flickr.com/photos/ausnahmezustand/
    • 2. Mack Collier – Social Media Strategist
      Stay in touch with me here:
      Business site – http://mackcollier.com
      Twitter – http://www.twitter.com/mackcollier
      Email – mack.collier@gmail.com
      You can find this presentation online at:
      http://www.slideshare.net/mackcollier
      Please follow #Blogchat every Sunday night on Twitter starting at 8pm
    • 3. All Engagement is Not Created Equally…ll
    • 4. What’s your engagement strategy?
    • 5. Types of Engagement
      Comments
      Emails/Phone Calls
      Subscribing to the blog’s feed (RSS or Email)
      Reading the post
      Visiting your website
      Buying your product/service
    • 6. What we’ll cover today
      Creating Content That Encourages the Engagement You Want
      Writing Better Headlines
      Getting More Comments
      What’s the ‘Bigger Idea’ Behind Your Blog?
      Giving Readers a Sense of Ownership
    • 7. 1 – Create Content That Encourages the Engagement You Want
    • 8. What’s your call to action?
    • 9.
    • 10.
    • 11. 2 – Writing Better Headlines
      Don’t simply summarize your post, focus on making it shareableand interesting.
    • 12. Your headline should be interesting enough to quickly grab the attention of a reader…
      but also be consistent with the content of the post.
    • 13. Which Headline is Better?
      Why Trigger E-Mail Programs Work
      Or….
      10 Proven Tips for Making Your Trigger E-Mail Program a Success!
    • 14. Which Headline is Better
      How to Write Blog Posts That Get You Business
      Or…
      The One Blog Post That Got Me Over $22,000 in Consulting Business
    • 15. Which Headline is Better
      Twitter Can Affect Search Results
      Or…
      How is Twitter Impacting Search and SEO? Here’s the (Visual) Proof
    • 16. 3 – Getting More Comments
      Respond to comments
      Ask for comments – ‘What do you think?’
      Make your writing conversational
      Highlight readers that comment
      Leave something on the table
    • 17. No (successful) blog is an island…
      http://www.flickr.com/photos/aaronescobar
    • 18. 4– What’s the ‘Bigger Idea’ Behind Your Blog?
      http://www.flickr.com/photos/dexxus
    • 19. “Let other companies, brands, apps battle with one another over who has the most awesome product, while the REAL battle is over who has the most awesome users.”
      - Kathy Sierra
    • 20.
    • 21.
    • 22.
    • 23.
    • 24. 5 – Give Readers a Sense of Ownership in the Content
    • 25.
    • 26.
    • 27.
    • 28. To review…
      Create Content That Encourages the Engagement You Want
      Write Better Headlines
      Getting More Comments
      Find the ‘Bigger Idea’ Behind Your Blog
      Give Readers a Sense of Ownership
    • 29. Your Turn, Any Questions?
      http://www.flickr.com/photos/hiddedevries/

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