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What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers
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What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers

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Deck from the 2011 PRCA State Conference in Birmingham. Companion to my session on How to Create Blog Content That Connects With Readers

Deck from the 2011 PRCA State Conference in Birmingham. Companion to my session on How to Create Blog Content That Connects With Readers

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What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers Presentation Transcript

  • What’s the Big(ger) Idea?How to Create Blog Content that Connects With Readers
    http://www.flickr.com/photos/ausnahmezustand/
  • Mack Collier – Social Media Strategist
    Stay in touch with me here:
    Business site – http://mackcollier.com
    Twitter – http://www.twitter.com/mackcollier
    Email – mack.collier@gmail.com
    You can find this presentation online at:
    http://www.slideshare.net/mackcollier
    Please follow #Blogchat every Sunday night on Twitter starting at 8pm
  • All Engagement is Not Created Equally…ll
  • What’s your engagement strategy?
  • Types of Engagement
    Comments
    Emails/Phone Calls
    Subscribing to the blog’s feed (RSS or Email)
    Reading the post
    Visiting your website
    Buying your product/service
  • What we’ll cover today
    Creating Content That Encourages the Engagement You Want
    Writing Better Headlines
    Getting More Comments
    What’s the ‘Bigger Idea’ Behind Your Blog?
    Giving Readers a Sense of Ownership
  • 1 – Create Content That Encourages the Engagement You Want
  • What’s your call to action?
  • 2 – Writing Better Headlines
    Don’t simply summarize your post, focus on making it shareableand interesting.
  • Your headline should be interesting enough to quickly grab the attention of a reader…
    but also be consistent with the content of the post.
  • Which Headline is Better?
    Why Trigger E-Mail Programs Work
    Or….
    10 Proven Tips for Making Your Trigger E-Mail Program a Success!
  • Which Headline is Better
    How to Write Blog Posts That Get You Business
    Or…
    The One Blog Post That Got Me Over $22,000 in Consulting Business
  • Which Headline is Better
    Twitter Can Affect Search Results
    Or…
    How is Twitter Impacting Search and SEO? Here’s the (Visual) Proof
  • 3 – Getting More Comments
    Respond to comments
    Ask for comments – ‘What do you think?’
    Make your writing conversational
    Highlight readers that comment
    Leave something on the table
  • No (successful) blog is an island…
    http://www.flickr.com/photos/aaronescobar
  • 4– What’s the ‘Bigger Idea’ Behind Your Blog?
    http://www.flickr.com/photos/dexxus
  • “Let other companies, brands, apps battle with one another over who has the most awesome product, while the REAL battle is over who has the most awesome users.”
    - Kathy Sierra
  • 5 – Give Readers a Sense of Ownership in the Content
  • To review…
    Create Content That Encourages the Engagement You Want
    Write Better Headlines
    Getting More Comments
    Find the ‘Bigger Idea’ Behind Your Blog
    Give Readers a Sense of Ownership
  • Your Turn, Any Questions?
    http://www.flickr.com/photos/hiddedevries/