What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers

What’s the Big(ger) Idea?How to Create Blog Content that Connects With Readers
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Mack Collier – Social Media Strategist
Stay in touch with me here:
Business site – http://mackcollier.com
Twitter – http://www.twitter.com/mackcollier
Email – mack.collier@gmail.com
You can find this presentation online at:
http://www.slideshare.net/mackcollier
Please follow #Blogchat every Sunday night on Twitter starting at 8pm

All Engagement is Not Created Equally…ll

What’s your engagement strategy?

Types of Engagement
Comments
Emails/Phone Calls
Subscribing to the blog’s feed (RSS or Email)
Reading the post
Visiting your website
Buying your product/service

What we’ll cover today
Creating Content That Encourages the Engagement You Want
Writing Better Headlines
Getting More Comments
What’s the ‘Bigger Idea’ Behind Your Blog?
Giving Readers a Sense of Ownership

1 – Create Content That Encourages the Engagement You Want

What’s your call to action?

2 – Writing Better Headlines
Don’t simply summarize your post, focus on making it shareableand interesting.

Your headline should be interesting enough to quickly grab the attention of a reader…
but also be consistent with the content of the post.

Which Headline is Better?
Why Trigger E-Mail Programs Work
Or….
10 Proven Tips for Making Your Trigger E-Mail Program a Success!

Which Headline is Better
How to Write Blog Posts That Get You Business
Or…
The One Blog Post That Got Me Over $22,000 in Consulting Business

Which Headline is Better
Twitter Can Affect Search Results
Or…
How is Twitter Impacting Search and SEO? Here’s the (Visual) Proof

3 – Getting More Comments
Respond to comments
Ask for comments – ‘What do you think?’
Make your writing conversational
Highlight readers that comment
Leave something on the table

No (successful) blog is an island…
http://www.flickr.com/photos/aaronescobar

4– What’s the ‘Bigger Idea’ Behind Your Blog?
http://www.flickr.com/photos/dexxus

“Let other companies, brands, apps battle with one another over who has the most awesome product, while the REAL battle is over who has the most awesome users.”
- Kathy Sierra

5 – Give Readers a Sense of Ownership in the Content

To review…
Create Content That Encourages the Engagement You Want
Write Better Headlines
Getting More Comments
Find the ‘Bigger Idea’ Behind Your Blog
Give Readers a Sense of Ownership

Your Turn, Any Questions?
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What’s the Big(ger) Idea? How to Create Blog Content That Connects With Readers

by Mack Collier

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