What Rockstars Can Teach You About Kicking Ass With Social Media! What Rockstars Can Teach You About Kicking Ass With Social Media! Pic via Flickr user http://www.flickr.com/photos/anirudhkoul/ Mack Collier, Social Media Consultant http://mackcollier.com Twitter - @MackCollier email - firstname.lastname@example.org
Why Do Rockstars Have ‘Fans’ and Companies Have ‘Customers’?
I work with these people to create quality content that we hope connects with our readers and helps underscore the fact that the people behind the products at Graco are on the same journey our consumers are on or are headed on. -Lindsay Lebresco, Graco’s Social Media Manager
18 months after the blog’s launch, online mentions had almost doubled … … and positive mentions had increased from 68% to 83%
2 – Rockstars look for ways to shift control to fans http://www.flickr.com/photos/bakameh/
“ We want our fans to get into the music and also support us by buying our records. We trust that our fans won't abuse the availability and that makes for a great relationship .” - Molly Neuman, manager for The Donnas
Fiskars lets their evangelists speak for them… … so their message is more relevant and in a voice customers can relate to.
“ I wanted a video that wasn’t about me and wasn’t preachy, but one that would help shine a light on the tragedy and turmoil in the world and also show the beauty and strength of the human spirit . ” Sarah McLachlan
So what does the Bigger Idea mean for social media?
Find the ‘bigger idea’… … that makes your content valuable and relevant to others.
Kodak doesn’t blog about their cameras, they blog about photography
Instead of posting about How to Use LinkedIn… … this post shows readers how to use LinkedIn to get a job .
“ The ROI for our social media outreach has been better than for any other form of advertising for us .” - Jessica Berlin, Cirque du Soleil’s social media manager http://www.flickr.com/photos/srgblog/
Let your customers help you shape your marketing and communication efforts
Find the ‘Bigger Idea’ behind your social media efforts
Embrace and empower your fans/evangelists
Mack Collier – Social Media Consultant Stay in touch with me here: Blog – http://www.theviralgarden.com Business site – http:// mackcollier.com Twitter – http://www.twitter.com/mackcollier Email – email@example.com You can find this presentation online at: http:// www.slideshare.net/mackcollier