What Rockstars Can Teach You About Kicking Ass With Social Media


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Rockstars have fans, companies have customers. Here's why.

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What Rockstars Can Teach You About Kicking Ass With Social Media

  1. 1. What Rockstars Can Teach You About Kicking Ass With Social Media! What Rockstars Can Teach You About Kicking Ass With Social Media! Pic via Flickr user http://www.flickr.com/photos/anirudhkoul/ Mack Collier, Social Media Consultant http://mackcollier.com Twitter - @MackCollier email - mack.collier@gmail.com
  2. 2. Why Do Rockstars Have ‘Fans’ and Companies Have ‘Customers’?
  3. 3. 4 Reasons
  4. 4. http://www.flickr.com/photos/anirudhkoul/ 1 – Rockstars are fans themselves
  5. 6. I work with these people to create quality content that we hope connects with our readers and helps underscore the fact that the people behind the products at Graco are on the same journey our consumers are on or are headed on. -Lindsay Lebresco, Graco’s Social Media Manager
  6. 7. 18 months after the blog’s launch, online mentions had almost doubled … … and positive mentions had increased from 68% to 83%
  7. 8. 2 – Rockstars look for ways to shift control to fans http://www.flickr.com/photos/bakameh/
  8. 10. “ We want our fans to get into the music and also support us by buying our records. We trust that our fans won't abuse the availability and that makes for a great relationship .” - Molly Neuman, manager for The Donnas
  9. 11. Fiskars lets their evangelists speak for them… … so their message is more relevant and in a voice customers can relate to.
  10. 12. 3 – Rockstars find the ‘Bigger Idea’
  11. 17. “ I wanted a video that wasn’t about me and wasn’t preachy, but one that would help shine a light on the tragedy and turmoil in the world and also show the beauty and strength of the human spirit . ” Sarah McLachlan
  12. 18. So what does the Bigger Idea mean for social media?
  13. 19. Find the ‘bigger idea’… … that makes your content valuable and relevant to others.
  14. 20. Kodak doesn’t blog about their cameras, they blog about photography
  15. 21. Instead of posting about How to Use LinkedIn… … this post shows readers how to use LinkedIn to get a job .
  16. 22. Even Rockstars Screw Up Sometimes…
  17. 23. 4 – Rockstars embrace their fans
  18. 26. #LOFNOTC netted Amanda $11,000 in two hours on Twitter
  19. 27. http://www.flickr.com/photos/vonlohmann/ “ The irony is that I just made more money in one night making a joke on Twitter , than I have made the entire year on record royalties.” -Amanda Palmer
  20. 28. Wow they use Twitter just like we do!
  21. 30. “ The ROI for our social media outreach has been better than for any other form of advertising for us .” - Jessica Berlin, Cirque du Soleil’s social media manager http://www.flickr.com/photos/srgblog/
  22. 31. How to Be a Social Media Rockstar <ul><li>Join the community you want to create or reach </li></ul><ul><li>Let your customers help you shape your marketing and communication efforts </li></ul><ul><li>Find the ‘Bigger Idea’ behind your social media efforts </li></ul><ul><li>Embrace and empower your fans/evangelists </li></ul>
  23. 32. Mack Collier – Social Media Consultant Stay in touch with me here: Blog – http://www.theviralgarden.com Business site – http:// mackcollier.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com You can find this presentation online at: http:// www.slideshare.net/mackcollier