Think Like A Rockstar: How to Build Fans and Community Around Your Social Media Efforts!

Think Like a Rockstar: How to Build Fans and Community Around Your Social Media Efforts!
Mack Collier, Social Media Consultant http://mackcollier.com
Twitter - @MackCollier email - mack.collier@gmail.com

Why Do Rockstars Have ‘Fans’ and Companies Have ‘Customers’?

4 Reasons

1 – Rockstars are fans themselves
http://www.flickr.com/photos/anirudhkoul/

I work with these people to create quality content that we hope connects with our readers and helps underscore the fact that the people behind the products at Graco are on the same journey our consumers are on or are headed on.
-Lindsay Lebresco, Graco’s Social Media Manager

18 months after the blog’s launch, online mentions hadalmost doubled…
…and positive mentions had increased from 68% to 83%

2 – Rockstars look for ways to shift control to fans
http://www.flickr.com/photos/bakameh/

“We want our fans to get into the music and also support us by buying our records. We trust that our fans won't abuse the availability and that makes for a great relationship.”
- Molly Neuman, manager for The Donnas

3 – Rockstars find the ‘Bigger Idea’

“I wanted a video that wasn’t about me and wasn’t preachy, but one that would help shine a light on the tragedy and turmoil in the world and also show the beauty and strength of the human spirit.”
Sarah McLachlan

So what does the Bigger Idea mean for social media?

Find the ‘bigger idea’…
…that makes your content valuable and relevant to others.

4 – Rockstars embrace their fans

#LOFNOTC netted Amanda $11,000 in 12 hours on Twitter

“The irony is that I just made more money in one night making a joke on Twitter, than I have made the entire year on record royalties.”
-Amanda Palmer
http://www.flickr.com/photos/vonlohmann/

Wow they use Twitter just like we do!

“The ROI for our social media outreach has been better than for any other form of advertising for us.”
- Jessica Berlin, Cirque du Soleil’s social media manager
http://www.flickr.com/photos/srgblog/

How to Be a Social Media Rockstar
Join the community you want to create or reach
Let your customers help you shape your marketing and communication efforts
Find the ‘Bigger Idea’ behind your social media efforts
Embrace and empower your fans/evangelists

Mack Collier – Social Media Consultant
Stay in touch with me here:
Blog – http://www.theviralgarden.com
Business site – http://mackcollier.com
Twitter – http://www.twitter.com/mackcollier
Email – mack.collier@gmail.com
You can find this presentation online at:
http://www.slideshare.net/mackcollier

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Think Like A Rockstar: How to Build Fans and Community Around Your Social Media Efforts!

by Mack Collier on Mar 24, 2010

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Think Like A Rockstar: How to Build Fans and Community Around Your Social Media Efforts! — Presentation Transcript