Taking Your Blog to the Next Level: Building Excitement, Readership and Community!


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Taking Your Blog to the Next Level: Building Excitement, Readership and Community!

  1. 1. http://www.flickr.com/photos/stignygaard Next Steps With Your Blog: Building Excitement, Readership, and Community!
  2. 2. Only 1 in 6 people trust company blogs http://blogs.forrester.com/groundswell/2008/12/people-dont-tru.html
  3. 3. Most companies blog with their best interests in mind, instead of focusing on creating valuable content for their readers.
  4. 4. Let’s clear the air right now…
  5. 5. http://flickr.photos/sis
  6. 6. Marketers would do better to embrace one of the four strategies prominently used by bloggers to attract readers, build conversations , and engage community members in sharing their experiences with their online peers. – Forrester’s Laura Ramos, ‘How To Derive Value From B2B Blogging’
  7. 7. Why do most company blogs suck? <ul><li>Because the blog is used to promote the company </li></ul><ul><li>Because the bloggers don’t answer or encourage comments </li></ul><ul><li>Because posts are infrequent, random </li></ul><ul><li>Because the blog has little to no pictures and is boring visually </li></ul><ul><li>Because the blog creates little value for its readers </li></ul>
  8. 8. Your blog isn’t Times Square… http://www.flickr.com/photos/mynameispaul
  9. 9. Your readers want value from your blog. Period. End. Of. Sentence.
  10. 11. Don’t blog about Kodak’s cameras, blog about photography
  11. 12. Don’t blog about Best Western, blog about traveling
  12. 13. Don’t blog about HomeGoods’ products, blog about interior decorating
  13. 14. Don’t blog about your tax-preparation software, blog about how I can save money on my taxes
  14. 15. Don’t blog about your realtors, blog about the area where you sell properties
  15. 16. People read your blog to: A – Learn something they didn’t know B – Because they have a problem that needs solving C – Be entertained D – Get information or help with your products/services E – Learn how they can help you make more money (Guess which one doesn’t belong…)
  16. 17. No (successful) blog is an island… http://www.flickr.com/photos/aaronescobar
  17. 18. By visiting, commenting on and linking to other blogs, you are creating trails back to your own…
  18. 19. Find ways to put the spotlight on your readers and showcase them
  19. 20. If someone leaves a great comment to your post, point that out!
  20. 21. Encourages comments from readers Makes special mention of readers that leave comments
  21. 22. Your Posting Pattern Affects Readership <ul><li>Posting regularly increases readership </li></ul><ul><li>Write a set number of posts a week </li></ul><ul><li>Space your posts out, no big gaps </li></ul><ul><li>Train your readers </li></ul>
  22. 23. Blog has several pictures that catch the reader’s eye and make the blog more appealing
  23. 24. Readers want to see what you look like (No really, they do!)
  24. 25. Is this the best blog idea ever?
  25. 26. These are not your blog’s readers…
  26. 27. … these are your readers. Real people with real faces and real names living real lives. http://www.flickr.com/photos/drbeachvacation
  27. 28. So how do you connect with people on your blog?
  28. 29. http://flickr.photos/sis
  29. 30. Look at your blog through the eyes of your reader. Ask yourself ‘why would they care?’
  30. 31. Find your blog’s ‘bigger idea’… … that makes your content valuable and relevant to your readers.
  31. 32. Instead of posting about How to Use LinkedIn… … this post shows readers how to use LinkedIn to get a job .
  32. 38. Keys to creating an exciting company blog <ul><li>Create content that your readers can find value in </li></ul><ul><li>Encourage feedback from your readers </li></ul><ul><li>Leave your blog </li></ul><ul><li>Post regularly </li></ul><ul><li>Make it pretty </li></ul><ul><li>Be thankful </li></ul><ul><li>Shift your mindset </li></ul>
  33. 39. http://flickr.photos/sis Give them a reason to care .
  34. 40. Mack Collier – Social Media Consultant Stay in touch with me here: Blog – http://www.theviralgarden.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com