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Taking Your Blog to the Next Level: Building Excitement, Readership and Community!
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Taking Your Blog to the Next Level: Building Excitement, Readership and Community!

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    Taking Your Blog to the Next Level: Building Excitement, Readership and Community! Taking Your Blog to the Next Level: Building Excitement, Readership and Community! Presentation Transcript

    • http://www.flickr.com/photos/stignygaard Next Steps With Your Blog: Building Excitement, Readership, and Community!
    • Only 1 in 6 people trust company blogs http://blogs.forrester.com/groundswell/2008/12/people-dont-tru.html
    • Most companies blog with their best interests in mind, instead of focusing on creating valuable content for their readers.
    • Let’s clear the air right now…
    • http://flickr.photos/sis
    • Marketers would do better to embrace one of the four strategies prominently used by bloggers to attract readers, build conversations , and engage community members in sharing their experiences with their online peers. – Forrester’s Laura Ramos, ‘How To Derive Value From B2B Blogging’
    • Why do most company blogs suck?
      • Because the blog is used to promote the company
      • Because the bloggers don’t answer or encourage comments
      • Because posts are infrequent, random
      • Because the blog has little to no pictures and is boring visually
      • Because the blog creates little value for its readers
    • Your blog isn’t Times Square… http://www.flickr.com/photos/mynameispaul
    • Your readers want value from your blog. Period. End. Of. Sentence.
    •  
    • Don’t blog about Kodak’s cameras, blog about photography
    • Don’t blog about Best Western, blog about traveling
    • Don’t blog about HomeGoods’ products, blog about interior decorating
    • Don’t blog about your tax-preparation software, blog about how I can save money on my taxes
    • Don’t blog about your realtors, blog about the area where you sell properties
    • People read your blog to: A – Learn something they didn’t know B – Because they have a problem that needs solving C – Be entertained D – Get information or help with your products/services E – Learn how they can help you make more money (Guess which one doesn’t belong…)
    • No (successful) blog is an island… http://www.flickr.com/photos/aaronescobar
    • By visiting, commenting on and linking to other blogs, you are creating trails back to your own…
    • Find ways to put the spotlight on your readers and showcase them
    • If someone leaves a great comment to your post, point that out!
    • Encourages comments from readers Makes special mention of readers that leave comments
    • Your Posting Pattern Affects Readership
      • Posting regularly increases readership
      • Write a set number of posts a week
      • Space your posts out, no big gaps
      • Train your readers
    • Blog has several pictures that catch the reader’s eye and make the blog more appealing
    • Readers want to see what you look like (No really, they do!)
    • Is this the best blog idea ever?
    • These are not your blog’s readers…
    • … these are your readers. Real people with real faces and real names living real lives. http://www.flickr.com/photos/drbeachvacation
    • So how do you connect with people on your blog?
    • http://flickr.photos/sis
    • Look at your blog through the eyes of your reader. Ask yourself ‘why would they care?’
    • Find your blog’s ‘bigger idea’… … that makes your content valuable and relevant to your readers.
    • Instead of posting about How to Use LinkedIn… … this post shows readers how to use LinkedIn to get a job .
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    • Keys to creating an exciting company blog
      • Create content that your readers can find value in
      • Encourage feedback from your readers
      • Leave your blog
      • Post regularly
      • Make it pretty
      • Be thankful
      • Shift your mindset
    • http://flickr.photos/sis Give them a reason to care .
    • Mack Collier – Social Media Consultant Stay in touch with me here: Blog – http://www.theviralgarden.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com