Five Ways To Increase Engagement And Build Community

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Five Ways To Increase Engagement And Build Community

  1. 1. Five Ways to Increase Engagement and Build Community with Social Media Mack Collier – The Viral Garden http://www.flickr.com/photos/artemfinland/
  2. 2. Remember that my view might not match yours
  3. 3. Keys to Increasing Engagement and Building Community <ul><li>Creating valuable content </li></ul><ul><li>Fish where the fish are </li></ul><ul><li>Give others a voice </li></ul><ul><li>Spotlight your contributors </li></ul><ul><li>Join your community </li></ul>
  4. 4. Create valuable content <ul><li>Think about the people you want to reach, and what content they are looking for </li></ul><ul><li>Find the ‘bigger idea’ </li></ul><ul><li>Don’t view social media as a direct promotional channel </li></ul>
  5. 5. Don’t blog about cameras, blog about photography
  6. 7. What Graco Did: <ul><li>Graco positioned its blog as being written by parents, for parents </li></ul><ul><li>Prior to blog’s launch, 68% of all mentions were positive, now it’s 83% </li></ul><ul><li>After 18 months, total online mentions of the company had almost doubled </li></ul>
  7. 8. Fish where the fish are <ul><li>Interact with the people you want to reach in THEIR space, not yours </li></ul><ul><li>Connecting with people away from your blog/site builds awareness </li></ul><ul><li>The best way to grow your blog, is to leave it </li></ul>
  8. 9. Because you can’t interact with people from here… http://www.flickr.com/photos/aaronescobar
  9. 10. By visiting, commenting on and linking to other blogs and sites, you are creating trails back to your own…
  10. 12. Encourage feedback, and act on it <ul><li>Ask for comments, questions and feedback </li></ul><ul><li>If you act on feedback from others, that will prompt more interaction </li></ul><ul><li>Others will promote your efforts </li></ul>
  11. 15. Put the spotlight on your contributors and active members <ul><li>Make sure contributions and content created is acknowledged </li></ul><ul><li>Showcase active members, encouraging others </li></ul>
  12. 17. http://www.flickr.com/photos/cameronparkins Join Your Community
  13. 18. &quot;We're really just a part of our community...If our community starts to rebel against us, or if they decide that we're not going to be around anymore, then we're gone. And if that happens, then we know that we deserve it.&quot; - Jeffrey Kalmikoff, Chief Creative Officer, Threadless
  14. 19. When You Join Your Community… <ul><li>Their wants and needs become your wants and needs </li></ul><ul><li>What’s good for the community, is good for you </li></ul><ul><li>Your community sees that what’s good for you, is good for them </li></ul>
  15. 20. Keys to Increasing Engagement and Building Community <ul><li>Creating valuable content </li></ul><ul><li>Fish where the fish are </li></ul><ul><li>Give others a voice </li></ul><ul><li>Spotlight your contributors </li></ul><ul><li>Join your community </li></ul>
  16. 21. Mack Collier – Social Media Consultant Stay in touch with me here: Blog – http://www.theviralgarden.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com

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