Five Ways To Increase Engagement And Build Community

Five Ways to Increase Engagement and Build Community with Social Media Mack Collier – The Viral Garden http://www.flickr.com/photos/artemfinland/

Remember that my view might not match yours

Keys to Increasing Engagement and Building Community
Creating valuable content
Fish where the fish are
Give others a voice
Spotlight your contributors
Join your community

Create valuable content
Think about the people you want to reach, and what content they are looking for
Find the ‘bigger idea’
Don’t view social media as a direct promotional channel

Don’t blog about cameras, blog about photography

What Graco Did:
Graco positioned its blog as being written by parents, for parents
Prior to blog’s launch, 68% of all mentions were positive, now it’s 83%
After 18 months, total online mentions of the company had almost doubled

Interact with the people you want to reach in THEIR space, not yours
Connecting with people away from your blog/site builds awareness
The best way to grow your blog, is to leave it

Because you can’t interact with people from here… http://www.flickr.com/photos/aaronescobar

By visiting, commenting on and linking to other blogs and sites, you are creating trails back to your own…

Encourage feedback, and act on it
Ask for comments, questions and feedback
If you act on feedback from others, that will prompt more interaction
Others will promote your efforts

Put the spotlight on your contributors and active members
Make sure contributions and content created is acknowledged
Showcase active members, encouraging others

http://www.flickr.com/photos/cameronparkins Join Your Community

"We're really just a part of our community...If our community starts to rebel against us, or if they decide that we're not going to be around anymore, then we're gone. And if that happens, then we know that we deserve it." - Jeffrey Kalmikoff, Chief Creative Officer, Threadless

When You Join Your Community…
Their wants and needs become your wants and needs
What’s good for the community, is good for you
Your community sees that what’s good for you, is good for them

Keys to Increasing Engagement and Building Community
Creating valuable content
Give others a voice
Spotlight your contributors
Join your community

Mack Collier – Social Media Consultant Stay in touch with me here: Blog – http://www.theviralgarden.com Twitter – http://www.twitter.com/mackcollier Email – mack.collier@gmail.com

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Five Ways To Increase Engagement And Build Community

by Mack Collier on Apr 27, 2009

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Five Ways To Increase Engagement And Build Community — Presentation Transcript