Your SlideShare is downloading. ×
0
Mal Maison Hotels
Mal Maison Hotels
Mal Maison Hotels
Mal Maison Hotels
Mal Maison Hotels
Mal Maison Hotels
Mal Maison Hotels
Mal Maison Hotels
Mal Maison Hotels
Mal Maison Hotels
Mal Maison Hotels
Mal Maison Hotels
Mal Maison Hotels
Mal Maison Hotels
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×
Saving this for later? Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime – even offline.
Text the download link to your phone
Standard text messaging rates apply

Mal Maison Hotels

191

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
191
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
1
Comments
0
Likes
0
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide

Transcript

  • 1. MalMaison Hotels SMO Macha Belkova - Darmarajen Chinan – Camille Ibarboure Dindar Kassim – Amanda Noubel
  • 2. Facebook – A fan page for the Group (283 fans)
  • 3. Twitter 842 Followers For London 992 Followers For Manchester 1028 followers For Birmingham
  • 4. Myspace – Songwriter sundays
  • 5. Qype – Special rates
  • 6. Youtube
  • 7. LinkedIn – 95 Contacts
  • 8. Google Maps
  • 9. Flickr
  • 10. Recommendations <ul><li>Increase your Linkability </li></ul><ul><ul><li>No linkability for now: hire an SOM manager </li></ul></ul><ul><ul><li>Good SOM supports </li></ul></ul><ul><ul><li>Need to link all the supports to the website </li></ul></ul><ul><ul><li>Use Ping </li></ul></ul><ul><ul><li>« idea of the day » embedded by the Hotel on the website </li></ul></ul><ul><li>Make Tagging and Bookmarking easy </li></ul><ul><ul><li>Use addthis.com </li></ul></ul><ul><ul><li>Use Ping </li></ul></ul><ul><ul><li>Use Widgets on blogger, ning, 3rd parties…. </li></ul></ul>
  • 11. Recommendations <ul><li>Reward inbound links </li></ul><ul><ul><li>Unilyser & Pagerank </li></ul></ul><ul><ul><li>Use a widget to “grade” the links </li></ul></ul><ul><li>Help your content travel  </li></ul><ul><ul><li>Link the menus, invitations, videos… to all supports such as  Youtube.com and issuu.com </li></ul></ul><ul><li>Encourage the mashup   </li></ul><ul><ul><li>Make all our contents possible to « embed » </li></ul></ul><ul><ul><li>Create Rss </li></ul></ul>
  • 12. Measurements <ul><li>Our work is well done if: </li></ul><ul><ul><li>We get 30% of booking through our online presence </li></ul></ul><ul><ul><li>1000 visitors per month </li></ul></ul><ul><ul><li>Use Google Analytics & Alexa </li></ul></ul>
  • 13. Influencers & Followers <ul><li>Create a « chain of social profitability »: </li></ul><ul><ul><li>Our manager « feeds » in onfo the influencers </li></ul></ul><ul><ul><li>The influencers boost the followers </li></ul></ul><ul><ul><li>The followers make our relationship with the profitable </li></ul></ul><ul><li>Influencers become our marketers </li></ul>
  • 14. Conclusion <ul><li>No Ecosystem </li></ul><ul><li>Mainly afforts are concentrated on Twitter </li></ul><ul><li>No Blog </li></ul><ul><li>Not enough actualised information </li></ul><ul><li>No Mobile App (but they have a mobile site) </li></ul>

×