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Mal Maison Hotels
 

Mal Maison Hotels

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    Mal Maison Hotels Mal Maison Hotels Presentation Transcript

    • MalMaison Hotels SMO Macha Belkova - Darmarajen Chinan – Dindar Kassim
    • Facebook – A fan page for the Group (283 fans)
    • Twitter 842 Followers For London 992 Followers For Manchester 1028 followers For Birmingham
    • Myspace – Songwriter sundays
    • Qype – Special rates
    • Youtube
    • LinkedIn – 95 Contacts
    • Google Maps
    • Flickr
    • Recommendations
      • Increase your Linkability
        • No linkability for now: hire an SOM manager
        • Good SOM supports
        • Need to link all the supports to the website
        • Use Ping
        • « idea of the day » embedded by the Hotel on the website
      • Make Tagging and Bookmarking easy
        • Use addthis.com
        • Use Ping
        • Use Widgets on blogger, ning, 3rd parties….
    • Recommendations
      • Reward inbound links
        • Unilyser & Pagerank
        • Use a widget to “grade” the links
      • Help your content travel 
        • Link the menus, invitations, videos… to all supports such as  Youtube.com and issuu.com
      • Encourage the mashup  
        • Make all our contents possible to « embed »
        • Create Rss
    • Measurements
      • Our work is well done if:
        • We get 30% of booking through our online presence
        • 1000 visitors per month
        • Use Google Analytics & Alexa
    • Influencers & Followers
      • Create a « chain of social profitability »:
        • Our manager « feeds » in onfo the influencers
        • The influencers boost the followers
        • The followers make our relationship with the profitable
      • Influencers become our marketers
    • Conclusion
      • No Ecosystem
      • Mainly afforts are concentrated on Twitter
      • No Blog
      • Not enough actualised information
      • No Mobile App (but they have a mobile site)