Mal Maison Hotels

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Mal Maison Hotels

  1. 1. MalMaison Hotels SMO Macha Belkova - Darmarajen Chinan – Dindar Kassim
  2. 2. Facebook – A fan page for the Group (283 fans)
  3. 3. Twitter 842 Followers For London 992 Followers For Manchester 1028 followers For Birmingham
  4. 4. Myspace – Songwriter sundays
  5. 5. Qype – Special rates
  6. 6. Youtube
  7. 7. LinkedIn – 95 Contacts
  8. 8. Google Maps
  9. 9. Flickr
  10. 10. Recommendations <ul><li>Increase your Linkability </li></ul><ul><ul><li>No linkability for now: hire an SOM manager </li></ul></ul><ul><ul><li>Good SOM supports </li></ul></ul><ul><ul><li>Need to link all the supports to the website </li></ul></ul><ul><ul><li>Use Ping </li></ul></ul><ul><ul><li>« idea of the day » embedded by the Hotel on the website </li></ul></ul><ul><li>Make Tagging and Bookmarking easy </li></ul><ul><ul><li>Use addthis.com </li></ul></ul><ul><ul><li>Use Ping </li></ul></ul><ul><ul><li>Use Widgets on blogger, ning, 3rd parties…. </li></ul></ul>
  11. 11. Recommendations <ul><li>Reward inbound links </li></ul><ul><ul><li>Unilyser & Pagerank </li></ul></ul><ul><ul><li>Use a widget to “grade” the links </li></ul></ul><ul><li>Help your content travel  </li></ul><ul><ul><li>Link the menus, invitations, videos… to all supports such as  Youtube.com and issuu.com </li></ul></ul><ul><li>Encourage the mashup   </li></ul><ul><ul><li>Make all our contents possible to « embed » </li></ul></ul><ul><ul><li>Create Rss </li></ul></ul>
  12. 12. Measurements <ul><li>Our work is well done if: </li></ul><ul><ul><li>We get 30% of booking through our online presence </li></ul></ul><ul><ul><li>1000 visitors per month </li></ul></ul><ul><ul><li>Use Google Analytics & Alexa </li></ul></ul>
  13. 13. Influencers & Followers <ul><li>Create a « chain of social profitability »: </li></ul><ul><ul><li>Our manager « feeds » in onfo the influencers </li></ul></ul><ul><ul><li>The influencers boost the followers </li></ul></ul><ul><ul><li>The followers make our relationship with the profitable </li></ul></ul><ul><li>Influencers become our marketers </li></ul>
  14. 14. Conclusion <ul><li>No Ecosystem </li></ul><ul><li>Mainly afforts are concentrated on Twitter </li></ul><ul><li>No Blog </li></ul><ul><li>Not enough actualised information </li></ul><ul><li>No Mobile App (but they have a mobile site) </li></ul>

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