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Hotel Direct Booking
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Hotel Direct Booking

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Transcript

  • 1. 1. Two Non-Chain Hotels
    • La Villa
    • Saint-Germain-des-Près
    • Hôtel Saint-Germain
  • 2. Hôtel Saint-Germain 2. Visibility (Brand Name) La Villa Saint-Germain-des-Près
  • 3. 2. Visibility (Location) La Villa Saint-Germain-des-Près Hôtel Saint-Germain Not in top 3 pages Page 2, 4th link
  • 4.
    • 3rd Parties
    • Hotels
    3. Competitors ( La Villa Saint-Germain-des-Près )
  • 5. 3. Competitors ( Hôtel Saint-Germain ) 3rd Parties Hotels
  • 6. 4. Use Notation ( La Villa Saint-Germain-des-Près )
    • Decision' information: ****
    • Guestroom details: ***
    • Facilities: ***
    • - Location: *****
    • - Pricing:****
  • 7. 4. Use Notation ( Hôtel Saint-Germain )
    • Decision' information: ***
    • Guestroom details: ***
    • Facilities: **
    • - Location: ****
    • - Pricing:**
  • 8. 5. Booking Engine ( La Villa Saint-Germain-des-Près )
  • 9. 5. Booking Engine ( Hôtel Saint-Germain )
  • 10.
    • Hotels in the same area
    • Same Booking Engine
    • But Villa Saint-Germain is more attractive because:
      • More attractive website
      • E Club
      • More Special Rates and Better Promotions
      • All of this might have an explanation: they have more 3rd parties
    • However Saint-Germain’s hotel has:
      • A better visibility (but not good enough)
      • Their booking engine is more visible on the website
    Conclusion