OTA Analysis

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We will start to examine 3rd party reseller sites with OTAs - online travel agents. In class we talked about Expedia, Travelocity, Ebookers and Opodo.

Your task-
1. Find an OTA to analyze
2. Identify their targeted customer group - do not say 'everybody'
3. What online customer services do they offer
4. How does your selected OTA's service differ from what can be found on Expedia
5. What types of customer communication methods does your OTA use
6. Who are the OTA's partners (not advertisers)
7. Put your response in www.slideshare.net and then embed in your blog.

OK, I look forward to seeing your concise, insightful presentations online by Sunday.

Published in: Business, Travel
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OTA Analysis

  1. 1. OTA Analysis www.romancetravelconcierge.com
  2. 2. 1/ The OTA to Analyse http://www.romancetravelconcierge.com/ <ul><li>Original OTA that is a perfect intermediary between an OTA and an Event Management Company </li></ul><ul><li>Fits with the current trend: personalize the offer </li></ul>
  3. 3. 2/ The OTA’s Targets <ul><li>Mostly couples that are about to marry each other </li></ul><ul><li>Wealthy people </li></ul>
  4. 4. 3/ Customer services <ul><li>Romance trips for weddings, proposals, honeymoons… </li></ul><ul><li>Mostly packages (flight + stays + activities+ event management…). </li></ul><ul><li>The main service: understand customer’s heart desire in order to organise perfect vacations. </li></ul>
  5. 5. 4/ Expedia VS romancetravelconcierge.com <ul><li>Doesn’t have any booking engine </li></ul><ul><li>Very elaborated call service </li></ul><ul><li>People can not comment the OTA’s products </li></ul>
  6. 6. 5/ Customer Communication Methods <ul><li>No overdeveloped communication methods </li></ul><ul><li>Old-fashioned website </li></ul><ul><ul><li>the main colours: brown - not the most attractive </li></ul></ul><ul><ul><li>Trendy tools such as videos are not emphasized. </li></ul></ul><ul><li>Website’s presentation is clear and sober </li></ul><ul><ul><li>very appropriate for a luxury OTA </li></ul></ul><ul><ul><li>Pictures are attractive </li></ul></ul><ul><ul><li>Videos: very trendy tool </li></ul></ul>
  7. 7. 6/ Partners <ul><li>Abroad travel agencies </li></ul><ul><li>Event or wedding planners </li></ul>

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