What’s driving demand around the globe china - charles muigaiPresentation Transcript
Nut Processors Association of KenyaPromotions for Prosperity session presentation Macadamia Symposium Brisbane, Australia. By Charles Muigai www.nutpak.or.ke
Kenyan Macadamia Organic by default
Traceability andQuality Benchmarks • Licensing of all Macadamia handlers 1 from farmers, transporters, processors and Exporters • Development of standard quality 2 parameters to be upheld by all Macadamia processors including opening and closing dates of the crop seasons.
Macadamia Revitalization andExpansion Program Ministry of Agriculture Key Highlights 1. Grow the industry by providing one Million seedlings in the next five years Macadamia 2. Uphold local processing and Nut Processors Horticultural CropsAssociation of Kenya Revitalization Development sustain ban on export of in- and Expansion Authority shell Macadamia program. 3. Streamline the industry and position Macadamia as a prime Macadadamia nut Growers Association 4. Brand Kenyan Macadamia and of Kenya create brand recognition internationally
NutPAK Strategy: FromFarm-gate, National toGlobal Engagements Invest in 1 Reach out to Leverage ancillary infrastructur Set up a national NutsEstablish National smallholder local e and Quality Platform farmers partnerships enabling Standard Policy 2 Reach out to regional Nut Integrate national Association with Build trading capacity with Integrate into Processing regional Integration continuousRegional Platform Associations platforms/Agenda cooperation Achieve 3 Use new capacity to Receive new international investments and sustainable and competitive nuts Compete enter global technologies industry growth Globally market
Looking into the futurewith confidence :Kenya’s Potential Brand • Embed with Kenyas heritage. Essence • Sports and best of Kenya Unique • Crunchy and Crispiness Selling • Great taste can easily blend Point other macadamias
Export of In-shell is illegal•Quality from farm levelassured•Days of prematureharvesting•HCDA now licensing allhandlers and processors.
Promotional and Marketing Activities Promote quality Macadamias from farm-level Improve processing and making NutPAK members to be HACCP and ISO certified. All NutPAK members to Comply with FDA & USDA requirements Linking our Macadamia products with www.brandkenya.co.ke Embassies in Key markets including making Macadamia part of Governments promotion of Kenyan products internationally under ‘Brand Kenya’. Advertising to promote and grow local consumption. Direct sales of finished brands to supermarket stores abroad U.S Food And Drug Administration Buy Kenyan, Build Kenya
Prospects: International Markets Looking into making tangible forward contracts (forward sales) Enter our brands in the supermarket chains across Europe, America, China and Japan. We have a positive outlook owing to heatlthy eating habits that the world population is embracing. Need to amplify the nutritional and healthy benefits.
Great Origin attributes! Lake Turkana Cradle of Thank You. Mankind Maasai Home to Worlds Best Mara Coffee Eighthwonder ofthe World Home to Great Runners Big Five The Mecca of Athletics! Great Taste Macadamia The First ever grown on Mobile phoneVolcanic soils money transfer along the Equator Great Rift Valley Snow Capped Mt. Kenya