Nut = Fat = Bad• Q9: If you don’t eat a handful of nuts daily – what stops you? Of the 98% who indicated that they did not eat a handful of nuts everyday, 86% answered this open ended question. Within this cohort, 63% mentioned ‘fat’ as a key reason. This was by far the most frequently mentioned single issue. The single biggest issue was the issue of fat. Nuts were perceived by the respondents as being very high in fat which would either result in weight gain or failure to lose weight.
Macadamia Health ResearchVery limited number of studies < than 10, cf >100 for each almonds, walnuts, > 50 for pistachios and hazels.Supportive of the general nut health benefitsMacadamias have similar nutrient profiles to the other nutsInsufficient macadamia research on its own to be convincing for health regulators
Macadamia Health Research What next ?Macadamias do not have the resources of almonds, walnuts or pistachios.Significant clinic research is expensive• ~ $100,000 to $ 200,000 ++ per study• Involve leading researchers• Target a novel aspect to gain publication in leading journals• Avoid snake oil• Do it properly or do not do it at all.
Macadamia Health Research What next ?Do macadamias need to prove that our nut is better than your nut ?Can macadamias continue to ride on the general nut research ?Invest the funds in spreading the health message ?