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Antony Allen
Main reason                      Top 3 reason                          They taste delicious                          32   ...
   Fat content was always an issue   In the 1980s a number of researchers started    to look at benefits of avocados and...
   California, Mexico, Chile, Peru, New Zealand   Australia   Continue to search and build the base    information
Does health matter   can fat be turned into a positive - the avocado story - antony allen
Does health matter   can fat be turned into a positive - the avocado story - antony allen
Does health matter   can fat be turned into a positive - the avocado story - antony allen
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Does health matter can fat be turned into a positive - the avocado story - antony allen

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Transcript of "Does health matter can fat be turned into a positive - the avocado story - antony allen"

  1. 1. Antony Allen
  2. 2. Main reason Top 3 reason They taste delicious 32 16 48 Are healthy and good for you 13 29 42 Contain good fats 4 12 16 Are high in vitamins and minerals 4 11 15 Are versatile 2 13 15 My family / kids ask for them 6 6 12  Taste is the top driver of purchaseGood source of Vit E and other... slow ageing 4 7 11 Are ideal for entertaining 2 9 11  However healthy aspects also rate Avocados are rich in antioxidants 2 8 10 Good value for money 2 5 7 highly…including general health, Avocados carry the heart foundation tick 2 5 7 good fats, vitamins and minerals Are a gourmet food 6 7 Are low in cholesterol 6 7  About 1 in 7 (15%) claim Are very special and interesting 6 Contain no cholesterol 2 3 5 versatility is a driver. This rises to They are low in fat 5 1 in 5 heavy (weekly) buyers Are a bit exotic 4 Are good for babies 4  Occasional users are the most Are a good source of folate 2 Are a younger person’s food 1 likely to say ‘gourmet food’ (17%) Are very ‘in’ / fashionable 1 or ‘good for entertaining (17%) Other 2 6 8 2009 Survey: Q35b 3 Base: All MGB (2009 = 1015)
  3. 3.  Fat content was always an issue In the 1980s a number of researchers started to look at benefits of avocados and good fats Slow expansion of information Industry promotion of good fats International research continued slowly
  4. 4.  California, Mexico, Chile, Peru, New Zealand Australia Continue to search and build the base information
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