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Social Media Demystified


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  • 1. Demystifying Social Media 4th September 2012 Vivian Yang
  • 2. In the beginning…..People used to meet up and talk.. of course it was hard when you do not live near each other.
  • 3. As time passed…New ways of communication developedpost, pigeons, telegraph, light signals,telephones, couriers, newspapers, TV, radio, emails, fax…
  • 4. Today…we have SOCIAL MEDIA
  • 5. WHAT IS SOCIAL MEDIA??“a group of Internet-based applications that build on the ideological and technologicalfoundations of Web 2.0, and that allow the creation and exchange of user generated content.” - Wikipedia
  • 6. Or simply put.. social media is people have conversations online,powered by online tools which help groups of people come together.
  • 7. The conversations take place on…• Social Networking e.g. Facebook, LinkedIn, My space• Blogs• Micro-blogging e.g. Twitter• Media Sharing – Video Sharing, Photo Sharing e.g. Youtube, Picassa, Flickr• Discussion Forums & Message Boards• Social Events (Gets the word out about events) e.g. Meetup• Customer Reviews• Knowledge Sharing e.g. Wikipedia,• Social News (allows people to submit news stories) - Digg, Reddit• Social Bookmarking (allows you to bookmark and share your websites) e.g. Delicious• Check-ins e.g. Foursquare• Podcast and lots, lots more…
  • 8. The power of social media Co-workers Vendors YOU YOU Employees Friends Colleagues
  • 9. The power of social mediaCo-workers Vendors Co- workers Vendors YOU FriendsEmployees Employees Friends Colleagues Colleagues
  • 10. The power of social media Co-workersCo-workers Vendors Vendors Co-workers Vendors Employees YOU FriendsEmployees Colleagues Friends Employees Friends Colleagues Colleagues
  • 11. Social Media isn’t a fad .. it’s afundamental shift in the way we communicate
  • 13. Years taken to reach 50 million users RADIO – 38 years TV – 13 years Internet – 4 years IPOD – 3 years Facebook added 200 million users in less than a year
  • 14. SOCIAL MEDIA has overtakenPornography as the #1 activity in the web
  • 15. 1 in 8 couples married in the US met via social media
  • 16. If FACEBOOK was a country, itwould be the world’s 3rd largest country.
  • 17. More Facebook Facts• One in 9 people in the world are on Facebook• Monthly active users now total nearly 850 million• One in 7 minutes spent online is on Facebook• 100 billion connections
  • 18. 11.5m Australians on Facebook That’s half our population
  • 19. 4 billion views per day on YouTube..During this preso, a few hundred hours of video would be uploaded onto YouTube
  • 20. If Wikipedia were made into abook, it would be 2.25 million pages long
  • 21. Lady Gaga, Justin Bieber & Britney Spearshave more twitter followers than the entire populations of NorthKorea, Australia, Chile, ..Sweden and Greece combined
  • 22. More Twitter Facts• There are over 465 million accounts• 175 million tweets a day• Most number of followers: 1) Lady Gaga 29m, 2) Justin Bieber 27m 3) Kate Perry 26m• In Australia… there are 2.1m accounts
  • 23. Australian users Ave time spent per visit (Australia)Facebook 11.5m 21 minYouTube 11m 20 minBlogspot 4m 6 min 40 sLinkedIn 2.2m 8 min 50 s Twitter 2.1m 10 min 50 sWordpress 1.6m 5 min 30 s
  • 24. Numbers we cannot ignore!
  • 25. Social Media & Rotary
  • 26. FACEBOOK
  • 27. Our Rotary Club Facebook
  • 28. Rotaract Club of Macquarie Uni (191 likes) Rotary Club of Sydney (225 likes)
  • 29. End Polio Now – 17,000 likes Rotary International -188,000 likes Polio-Now/78976274836
  • 30. Facebook page allows us toshowcase our Club activities
  • 31. You can stay in touch even if you missed an event
  • 32. Engage with the public andwith members
  • 33. Demonstrate our successes
  • 34. Promote our club
  • 35. Publicise our events
  • 36. Share members’activities
  • 37. Promote other clubs’activities
  • 38. Rotarians on Social Networking Rotaract Club of Macquarie Uni Fellowship Facebook Groups- facilitates morediscussions within a group
  • 39. And here’s ournewest page –Rotary Carols on theCommon
  • 40. TWITTER
  • 41. What is TwitterTwitter is a social network where you post short bursts of thoughts and information.
  • 42. “You say what you’re doing in 140 characters or less, & people who are interested in you get those updates.. Twitter lets people share moments of theirlives…momentous occasions or mundane ones. “ Evan Williams, Co-founder of Twitter
  • 43. Twitter SpeakTweet A message on TwitterTwitter Handle username e.g. @macparkrotaryFollow when you subscribe to messages from another individual, you follow the person on Twitter@reply public message sent from one person to anotherDM Direct message from one individual to anotherRT Retweet – sharing someone else’s postHashtag Allows a tweet to be easily searched and located e.g. #tedxmacuni
  • 44. Followers &Handle Following-username@rotary@macparkrotary RT Retweet – sharing someone else’s post HashtagTweets Allows a tweet to be easily searched and located #Rotary
  • 45. @reply -public message sent from one person to another Aka “mentions”
  • 46. Sharing of news
  • 47. Sharing of news
  • 48.
  • 49. Benefits of Twitter: Real time Quick Simple
  • 50. It allows you to - stay connected - stay informed- network & collaboration with likeminded people - promotion and outreach - research “It’s my water cooler”
  • 51. So, what’s next?
  • 52. If you are not on social networks yet, just join one and observe…
  • 53. FacebookJoin up and see what your friends are doing“Like” some organisations and stay in touch
  • 54. Step-by-step guide to joining Facebookin September issue of RDU life & leisure
  • 55. TWITTER Join up and search for your favourite topicse.g. #coffee, #rotary etc and see what people are saying
  • 56. Only start interacting when you are ready.
  • 57. And remember to share yourstories..especially Rotary stories
  • 58. And when you have someexciting news, send me the infoand some pictures, and we can share it on social media.
  • 59. Facebook Twitter
  • 60. YouTube Channel LinkedIn Group Twitter Follow @rotary at Facebook
  • 61. For any questions, please feel free to connect with me on: Email Facebook Personal: Twitter Follow @vivianmyang at LinkedIn
  • 62. THANK YOU