Alan Gardner – Global Marketing Manager
Steve Sheffield – UK Sales Manager
Anochrome Key Account Manager

Mark Baker –

Eu...
Interior Automotive Coatings
MacDermid have developed “Fashion Finishes” which uses the latest
coating metallic and organi...
What are Fashion Finishes?

• Our “Fashion Finish” range comprises
Hardcoat, metallic and coloured films
into new dimensio...
Environmental Compliance

• Our Fashion Finishes not only deliver
beautiful new styling options they are
also tested in ac...
Metallic Coated Plastic
•
•
•
•

Applied to „platable‟ plastics such as ABS / ABS-PC
Electrodeposited metallic layers
Fina...
Dark Chromium with Performance

• New Dark Chromium takes colour to a
totally new dimension. Never before has
chrome been ...
The Next Generation

• Metallic colours

• UV Electrophoretic lacquer.
• Range of metallic pastel shades and
colours
Decorative Fashion Finishes

Full pallet of shades, colour and styles for today and tomorrow…
Hard Coat IMD Films

• Formable Hard-Coated film
• Scratch & chemical resistance surface

• Graphics behind the film
• Pos...
IMD - Main Process Steps
Print

Form

Cut

Mould
www.macdermidautotype.com
Mercedes S Class Interior

44 discrete components
Fiat Punto Evo, Punto Evo Abarth
Global Standards

• Master samples with
numeric values will
define each Fashion
Finish allowing global
specifications to b...
Potential Uses in Vehicle Cab Area
Satin and dark chromium
Potential Uses in Vehicle Cab Area

Coloured chromium
Potential Uses in Vehicle Cab Area
IMD
Alan Gardner – Global Marketing Manager
Steve Sheffield – UK Sales Manager
Anochrome Key Account Manager

Mark Baker –

Eu...
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Decorative coatings for Agricultural and Construction vehicles

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Presented at the Anochrome seminar at JCB world headquarters March 2014

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Decorative coatings for Agricultural and Construction vehicles

  1. 1. Alan Gardner – Global Marketing Manager Steve Sheffield – UK Sales Manager Anochrome Key Account Manager Mark Baker – European Business Manager
  2. 2. Interior Automotive Coatings MacDermid have developed “Fashion Finishes” which uses the latest coating metallic and organic coating technology for this application • Used to enhance and protect many plastic components including: • Door handles • Dash board • Handles / knobs • Radio facias • Steering wheel trim
  3. 3. What are Fashion Finishes? • Our “Fashion Finish” range comprises Hardcoat, metallic and coloured films into new dimensions of choice, style and performance • “Fashion Finishes” offer stylish high performance coatings and films designed to enhance the value and appeal of a vehicles interior • The “Fashion Finishes” range offers many new styling ideas beyond anything that has been available before
  4. 4. Environmental Compliance • Our Fashion Finishes not only deliver beautiful new styling options they are also tested in accordance with the most stringent OEM performance specifications • Utilizing only environmentally sensitive chemistry and materials, systems meet increasing global regulations regarding hazardous materials
  5. 5. Metallic Coated Plastic • • • • Applied to „platable‟ plastics such as ABS / ABS-PC Electrodeposited metallic layers Final chromium layer, very hard and corrosion resistant Optional UV lacquer to provide coloured metallic film
  6. 6. Dark Chromium with Performance • New Dark Chromium takes colour to a totally new dimension. Never before has chrome been so intense, warm and alluring • The most advance dark chrome systems available, with a performance profile to match its exceptional colour
  7. 7. The Next Generation • Metallic colours • UV Electrophoretic lacquer. • Range of metallic pastel shades and colours
  8. 8. Decorative Fashion Finishes Full pallet of shades, colour and styles for today and tomorrow…
  9. 9. Hard Coat IMD Films • Formable Hard-Coated film • Scratch & chemical resistance surface • Graphics behind the film • Possibility of selective Texturing Selective texture Hard coat Base Film Ink
  10. 10. IMD - Main Process Steps Print Form Cut Mould www.macdermidautotype.com
  11. 11. Mercedes S Class Interior 44 discrete components
  12. 12. Fiat Punto Evo, Punto Evo Abarth
  13. 13. Global Standards • Master samples with numeric values will define each Fashion Finish allowing global specifications to be set • OEM‟s may decide unique finishes defined by Q-Klad reference numbers
  14. 14. Potential Uses in Vehicle Cab Area Satin and dark chromium
  15. 15. Potential Uses in Vehicle Cab Area Coloured chromium
  16. 16. Potential Uses in Vehicle Cab Area IMD
  17. 17. Alan Gardner – Global Marketing Manager Steve Sheffield – UK Sales Manager Anochrome Key Account Manager Mark Baker – European Business Manager
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