Importance of Managing Your Digital Identity | Macalester College | 10.29.13

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  • Importance of Managing Your Digital Identity | Macalester College | 10.29.13

    1. 1. the importance of managing your digital identity Lisa Ray @lisa_ray Career Development Center
    2. 2. Managing your Digital Identity 1. Who cares? 2. Scrub or Screen. 3. Use to your benefit.
    3. 3. Recruiters say best thing about 2013 is increased access to passive candidates via social media. Bullhorn Research, North American Staffing and Recruiting Trends Report, 2013
    4. 4. Macalester College Career Development Center
    5. 5. Hiring managers are using social media to see applicants’ behavior and personality outside of the interview, and are most interested in professional presentation. Harris Interactive on behalf of CareerBuilder; surveyed from February 11 to March 6, 2013.
    6. 6. Between and 99% rejected
    7. 7. um, no.
    8. 8. Discovering a person’s online footprint can take hours. 360social.me reduces this to seconds. Download the 360social toolbar now!
    9. 9. Bro! Google yourself!
    10. 10. SCRUB http://bit.ly/outofgoogle http://www.google.com/goodtoknow/
    11. 11. SCREEN Macalester College Career Development Center
    12. 12. Macalester College Career Development Center
    13. 13. *hover* Choose MORE Macalester College Career Development Center
    14. 14. Visibility Expand network Generate professional opportunities Show communication skills, interests, personality
    15. 15. 1. Review, scrub and/screen 2. Create consistency 3. Create/complete

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