Curation101 final

#Curation101 #NewhouseSM4 Team Presentation1

#C u r a t i o n 10 1 2Te a m Jeanine Stanislaus Cristina Nogueras @j_stanis @cmnoguer Alex Perez Mabel Marte @AlexP255 @mabel_marte

3 W h a t is C o nte ntC u r a t io n ?

W h a t is C o n t e n t 4C u r a t io n ? Sean Carton  “The act of sorting through the vast amounts of content on the web and presenting it in a coherent way, organized around a specific topic(s).” @sugarcartoon

W h a t is C o n t e n t 5C u r a t io n ? Oliver Starr  “Content Curation is the collection, virtual warehousing of information in a digital or physical format.” @OWStarr

6How does it fit with content marketing?Wha t is C o n t e n t M a r k e t in g ? The art of communicating with your customers and prospects without selling. C u r a t io n a s a c o n t e n t m a r k e t in g s tra te g y

C r e a t io n VS . 7 C u r a t io n P ros  P ros  Easier access  Evidence of knowledge &  Faster experience  Less threatening  Recognition  Original content  C ons  Lack of original contentC ons  Copyright problems  Time consuming  Creativity & originality needed  Content overload C r e a t io n C u r a t io n

Th e C u r a to r s 8C ode  Keep it legal  Link to original content  Credit authors and creators  Don’t take too much  Balance between creation & curation

C o nte ntC u r a t i o n To o l s 9

C u r a t io n t o o l o n it ss im p le s t f o r m … 10

11Content organization platform which utilizes a “pearling” tool to takesites from the internet chosen by the user for compiling informationabout a particular topic.

12Oliver Starr @OWStarr

13A v is u a l-b o o k m a r k in g s it e O v e r 8 0 % o f p in s a r e a c t u a lly r e -p in sPros:• Clean visuals & User-friendly• Simple images grouped together in one board• Leading referral traffic generator for retail brandsCons:• Predominantly female users• Copyright policy restricts and violates *

Syracuse University’s Pinterest Page 14

Easily Publish Gorgeous MagazinesMarc Rougier  Why we curate  Filter incoming data flow 15  Generate outgoing data flow  “Publication by curation” President and  Engaging in the long run Co-founder  Content marketing@MarcFuseki  “Humanrithm”

 The journalistic curation tool17  Progressive stories  People love stories

User driven social content website  Content discovery  Easy for users to navigate 18  Strong community  One stop place to find out the latest news  Directs them back to businesses website

W h y C u r a t io n M a tte rs  Helps make the internet a more organized place20  As a marketer - It will allow you tap into and respond to what people are searching for, what they like to read and share, what influences their buying decisions and so on.  Everyone can talk, who gets heard?  “Attention is a currency.” - @chrisbrogan

Wha t C o nte nt C u r a t io n C a n D oSusan McKittrick  Build trust 21  Establish traffic for a specific website which can then be leveraged for other marketing purposes  Create active channels of funneled@ssmck conversations  Building an audience that eventually buys

22 @OWStarrW h e r e is it g o in g ? Channel.it Photo sharing will be key. “Telling stories with other peoples stories.”

23W h e r e is it g o in g ? Curators contribute to put human sense back into the internet. @MarcFuseki More of it, different methods, tools and objectives.

24Special thanks tofor giving us the tools to prepare our presentation!

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Curation101 final

by Mabeluzka on Apr 23, 2012

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Curation101 final Presentation Transcript