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Presentation held in Moderna Galerija, Ljubljana during seminar Acces2CA, organized by ICN and museum Reina Sofia

Presentation held in Moderna Galerija, Ljubljana during seminar Acces2CA, organized by ICN and museum Reina Sofia

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  • 1. Museum tours a way to entertain and educate visitors
  • 2. Introduction
    • Museum visitors, used to TV and the Internet, long for new ways of visiting museums.
    • Handheld devices with mobile museum tours.
    • Not only big museums with a large budget.
    • 3 examples of small Dutch museums that use museum tours.
    • Other technologies that activate visitor participation
  • 3.
    • Exhibition facility and glass blowing workshop
    • 25.000 visitors a year at the museum and 40.000 a year at the workshop.
    • Target group: families with children.
    • Director considers the museum a knowledge center: information about the objects must be available for everyone.
    • Multimedia tour on IPodTouch.
    • Text, audio and video.
    • Non-liniair, the visitor chooses his own path.
  • 4. Glass Museum tour
    • Not only art historians and glass blowers are interviewed.
    • Web application, tour is downloaded via the museums network.
    • Gaming facility.
    • Budget € 40.000,- for software and hardware
    • € 30.000,- for content and advise
    • € 15.000,- for testing and remodeling tour.
  • 5.
    • With an Ipod through the Glass Museum
  • 6. Museum Jan Cunen
    • Museum for 19 th century and contemporary art.
    • Education department focuses on children and teens.
    • To attract adult visitors a new project was launched: MJCTV.
    • IPodTouch, movies by artists.
  • 7. MJCTV
    • Artists were paired with professional filmmakers.
    • Movies give an insight in the way the artist thinks and works.
    • Some movies are very conventional, others became work of art on their own.
    • Movies are placed on Artcast website: can be downloaded before or after museum visit.
  • 8.
    • Budget: €40.000,- to buy devices and produce movies.
    • Team of three museum employees reviewed the movies and led the project.
  • 9.
    • Museum Jan Cunen TeleVision MJCTV
  • 10. Bonnefanten Museum
    • Modern and Contemporary art
    • 100.000 visitors a year.
    • Multimedia tour pilot: €25.000,-
    • Audio recorded in-house by students from theater academy.
    • Devices rented at Guide ID and content hosted by RGBmedia.
  • 11.
    • Pilot tour was free: all age groups were interested and took the tour.
    • Exhibition tour had to be paid for: mostly used by visitor in age group between 35 and 55 years old.
    • Pilot: artwork information and info about the building through a map.
    • Difficult to combine these two sorts of information.
  • 12.
    • The tour was not placed on computers, but on the device itself. There were no connection difficulties.
    • Updated via network at night.
    • Also input from visitors was downloaded from the device at night.
    • Tip from project leader Ton Quik: keep the interface as simple as possible.
  • 13.  
  • 14. What makes these tours participatory?
    • Glass Museum: visitor is his own guide.
    • Museum Jan Cunen: not the visitor gets to participate, but the artists whose works are on display.
    • Bonnefanten Museum: visitors are asked to respond to questions asked on the device.
  • 15. Participatory project on Internet
    • Help locating Wall Art – Help Wandkunst Opsporen
    • Project by Netherlands Institute for Cultural Heritage,
    • Bureau for monumental buildings Amsterdam, Rotterdam and Den Haag,
    • Governmental department of Archeology, Culture and Monuments,
    • department of Governmental Buildings and the
    • Bureau of Art historical documentation.
    • Website
  • 16.
    • General public is asked to photograph and register wall art in their own neighborhood.
    • Many Postwar era buildings are destroyed, but have important artwork on or in them. Mosaics, and so on.
    • The website has a connection to Google Earth: places information in the national inventory of wall art.
  • 17. Tips from professionals on museum tours and participatory projects
    • Decide what your target group will be
    • Choose a technology that fits your target group and goal
    • It is all about the story, try to capture visitors attention with the narrators voice and enthusiasm
  • 18.
    • Think about the context of the tour
    • Use Internet and Television as examples
    • Make your visitors into participants: learning by doing
    • Build in extra time in your planning and budget.
    • Think practical!
  • 19. The future …
    • Audio, video and so on:
    • On one device?
    • Thank you!