Museum Tours97


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Presentation held in Copenhagen. Meeting for co-organisers PRACTICs (European project on art conservation)

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Museum Tours97

  1. 1. Museum tours A Gateway to Conservation and Restoration Practices
  2. 2. Introduction <ul><li>Maartje Swinkels </li></ul><ul><li>Master Student Rijksuniversiteit Groningen </li></ul><ul><li>Arts, Culture and Media </li></ul><ul><li>Analysis and Criticism of Fine Arts </li></ul><ul><li>Intern at Netherlands Institute for Cultural Heritage </li></ul><ul><li>Research about Museum tours </li></ul><ul><li>Administrative assistance INCCA </li></ul>
  3. 3. Goal of this research <ul><li>Finding (new) ways to guide museum visitors through interesting questions of conservation-presentation and increase public appreciation of contemporary art. </li></ul>
  4. 4. Different kinds of museumtours <ul><li>Only considering handheld devices </li></ul><ul><li>Audio tour </li></ul><ul><li>Multimedia tour </li></ul><ul><li>Interactive museumtour </li></ul>
  5. 5. Audio tours <ul><li>Pre-recorded messages </li></ul><ul><li>Earphones </li></ul><ul><li>First tour in Stedelijk Museum Amsterdam 1952 </li></ul><ul><li> </li></ul>
  6. 6. The first audiotour devices in the Stedelijk Museum, 1952 Photography: Loic Tallon
  7. 7. Multimedia tour <ul><li>Visitors are used to television, Internet </li></ul><ul><li>Offers extra information that doesn't fit on labels. </li></ul><ul><li>Artist Interviews, restorationpractices etc. </li></ul><ul><li>Audio and video, games and puzzles </li></ul>
  8. 8. The multimedia tour in the National Museum of Singapore
  9. 9. Interactive tour <ul><li>Visitors participate, answer questions, AND can create content </li></ul><ul><li>User Generated Content (UGC) </li></ul><ul><li>Games for learning </li></ul><ul><li>Also bookmarking, creating Podcasts and new games for future- </li></ul><ul><li>visitors. </li></ul>
  10. 10. Interactive Art tour by the Gallaria in Tokyo, Japan
  11. 11. Platforms <ul><li>Different tours ask for different technologies </li></ul><ul><li>Most used platforms at the moment: </li></ul><ul><li>Museum-specific devices </li></ul><ul><li>Cell-phones </li></ul><ul><li>MP3-player and / or IPod </li></ul><ul><li>Personal Digital Assistants (PDA) </li></ul>
  12. 12. Pro’s and con’s Museum-specific devices <ul><li>Pro: </li></ul><ul><li>Devices are robust and reliable </li></ul><ul><li>Content with relatively high quality and complexity </li></ul><ul><li>Visitors know and trust the devices from earlier visits </li></ul><ul><li>Con: </li></ul><ul><li>Interface is set in most cases </li></ul><ul><li>Devices need storage and maintenance </li></ul><ul><li>Museum staff needs education to help visitors </li></ul><ul><li>Can be expensive </li></ul><ul><li>Prejudices and habits are set: people tend to be users or not </li></ul>
  13. 14. Pro’s and Con’s Cell Phones <ul><li>Pro: </li></ul><ul><li>Almost every visitor has a cell phone and knows how his own device works </li></ul><ul><li>Different possibilities: voice recordings, photo, text messages </li></ul><ul><li>Con: </li></ul><ul><li>Unlikely to be used by foreigners or pay-as-you-go plans </li></ul><ul><li>Requires the visitor to use minutes and phone battery </li></ul><ul><li>Reception issues (monumental buildings in Europe) </li></ul>
  14. 15. Pro’s and con’s Ipod and MP3-players <ul><li>Pro: </li></ul><ul><li>Many visitors carry one with them, especially youngsters </li></ul><ul><li>The devices support high quality audio </li></ul><ul><li>The exterior design can trigger interest </li></ul><ul><li>Con: </li></ul><ul><li>Tour needs to be downloaded </li></ul><ul><li>Security is important, theft sensitive </li></ul>
  15. 16. Ipod used for museum tour in New Sealand, Christchurch Art Gallery
  16. 17. Linear vs. non-linear tours <ul><li>Linear: The information is provided along a route </li></ul><ul><li>Convenient for tour creator </li></ul><ul><li>Visitor has little to no freedom in choosing a route; bottleneck effect </li></ul><ul><li>Non linear: information about works of art </li></ul><ul><li>No story from A to Z </li></ul><ul><li>Visitors skip things </li></ul><ul><li>Visitor feel more free </li></ul>
  17. 18. How does the tour get on the device? <ul><li>Downloading at home </li></ul><ul><li>Downloading at the museum </li></ul><ul><li>Calling a specific phone number with a cell phone </li></ul><ul><li>Museum specific device: staff downloads the tour from the museums computer </li></ul>
  18. 19. Tips <ul><li>1. It is not about the technology </li></ul><ul><li>2. It's about the story: talk to your visitors </li></ul><ul><li>3. Think about voice </li></ul><ul><li>4. Think about context (kind of museum, visitors etc.) </li></ul><ul><li>5. Think global, but act local (use the Internet as example) </li></ul><ul><li>6. Make visitors into ambassadors, teachers and museum partners </li></ul>
  19. 20. Conservation and restoration practices <ul><li>Museums try to make these practices clear to their public: YouTube, Twitter, Facebook, museum websites </li></ul><ul><li>Restoration Victory Boogie Woogie </li></ul><ul><li>Rijksmuseum </li></ul>
  20. 21. What is next? <ul><li>Think about the context, goal and audience for your tour </li></ul><ul><li>What questions do you want answered at the Access to Contemporary Art seminar in Ljubljana? </li></ul><ul><li>Museum mobile </li></ul>
  21. 22. Questions? <ul><li>Photo’s courtesy of Loic Tallon. </li></ul>