HP Storyline

“We’re on our way to Palo Alto for an interview with Michael Mendenhall. Is there anything you want to ask him concerning sustainability?” We take the HP audiences (employees, customers, other stakeholders) on a trip to explore the brand. Looking for interaction and creating ‘talk-value’ to stimulate ‘word of mouth’. Turning employees into super promoters and customers into brand fans. Act 1: From the Route 66 to Palo Alto We’re driving on our Harley Davidson the Route 66 from Flagstaff to Santa Monica Pier. From there up north to San Francisco to visit HP in Palo Alto. Scene 1 - detour to Grand Canyon Scene 2 - detour to San Gorgonio Wind Farm Scene 3 - detour to Los Angeles Scene 4 - Palo Alto to interview HP Michael tells us about HP and Sustainability Glenna or Greg tells us about Social innovation Act 2: Discover the HP Sustainability story Scene 1 - Reducing the Carbon Foot Print Let’s check out their operation in Geneva. Scene 2 - Michael told us about Sustainable design, let’s check out the Wynyard Data Center. Scene 3 - “Just arrived in London. We’re on our way to the HP Wynyard Data center” “We will post a video later today. Are there things you want to see?”

Act 3: The HP Social Innovation story Scene 1 - We’re in Nigeria looking for a woman who started a chicken farm with the help of HP technology. Scene 2 - What about healthcare and HP in Africa? Are there some HP stories to tell? Scene 3 - At the same time we’re taking audiences of other brands as well on our exploration quest. Michelin (sustainability, cradle 2 cradle, Rainforest alliance) Nespresso (fair trade, social responsibility) Kuoni (Ecotourism, sustainable tourism) Etc… “We’re in Nigeria to interview a woman who started a chicken farm, for which she used HP technology. Does somebody know similar stories?”

HP Storyline

by Maarten Schäfer

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