CoolBrands Global Project
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CoolBrands Global Project

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PROJECT GOAL: Share the 50 best brand cases and the 50 best people-planet-profit visions with the top of the pyramid, opinion leaders worldwide: 10.000 Top executives - 5.000 University Students - ...

PROJECT GOAL: Share the 50 best brand cases and the 50 best people-planet-profit visions with the top of the pyramid, opinion leaders worldwide: 10.000 Top executives - 5.000 University Students - 10.000 Marketing and PR Professionals.

OBJECTIVES: Reinforce Corporate Reputation – Create Brand Ambassadors – Create Talk Value and stimulate storytelling about your brand

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CoolBrands Global Project Presentation Transcript

  • 1. CoolBrands Global PROJECT GOAL: Share the 50 best brand cases and the 50 best people-planet-profit visions with the top of the pyramid, opinion leaders worldwide: 10.000 Top executives - 5.000 University Students - 10.000 Marketing and PR Professionals. OBJECTIVES: Reinforce Corporate Reputation – Create Brand Ambassadors – Create Talk Value and stimulate storytelling about your brand
  • 2. CoolBrands Global STEP 1: INTERVIEW STEP 2: PUBLISH ONLINE (NO COSTS) STEP 3: (OPTIONAL) MASSIVE GLOBAL DISTRIBUTION TO OPINION LEADERS PARTICIPATION FEE: 60.000 EURO
  • 3.
    • 1.CoolBrands Book
    • Global distribution:
    • 10.000 Top executives
    • 5.000 University Students
      • 10.000 Marketing Professionals
    • 2. Online seeding
    • Stimulate word of mouth
      • Increase search engine results
      • Create entry points to the brand
    • 3. Global election
    • Consumer survey on social media
      • Main goal: communication
      • Stimulate word of mouth
      • Create talk value
    • 4. Global Launch
    • 10 Universities worldwide
      • Global video conference
        • 10 top speakers
  • 4. 8 REASONS TO PARTICIPATE 1. Power of Context Your story among 50 top visionaries - Steve Jobs - Richard Branson - Lee Kun-hee - Ratan Tata … [Reinforce personal brand image] Your brand story among the top brand stories worldwide - Louis Vuitton – Apple - Samsung – Virgin … [Reinforce brand image] 2. Global distribution Your story will be distributed to 10.000 top executives worldwide Your story will be read by 10.000 marketing and PR professionals Your case will be studied at international universities worldwide [Reach opinion leaders – Create Brand Ambassadors] 3. Corporate reputation Your brand story will be seeded to opinion leaders worldwide, written with a wow-factor and stickiness to facilitate storytelling [Reinforce corporate reputation]
  • 5. 8 REASONS TO PARTICIPATE 4. Exclusivity Only 50 brand stories and 50 vision stories will be published 10 brands per continent [Reinforce brand image] 5. High quality publication to give away to your best relations [Reinforce relationship with stakeholders - Create Brand Ambassadors] 6. Global launch and presentation at 10 international universities [Create Talk Value and stimulate storytelling about your Brand] [Create Brand Ambassadors] 7. Global election of the best story – Consumer survey on Social media [Reinforce brand image] [Create Talk Value and stimulate storytelling about your Brand]
  • 6. 8. Fight Sustainable Ignorance [Increase Sustainable Consciousness]