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Smart Social Media for Small Businesses - MaRS Best Practices

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Where? What? Who(m)? Smart Social Media for Small Businesses Your Host: Melanie Baker
•  Let s assume that the answer to Should my business get social? is Yes ... •  Who is our audience? •  What sites should we be using? •  What content should we publish? •  Whose job is this? •  Did we win?
Q&A Protocol •  For quick questions, ask throughout. •  For bigger questions, ask at the end. •  Judge of the size of your question will be me.
Who is our audience? •  Good news: Knowing this will answer almost all of the other questions. •  Bad news: The answer is not Everyone .
What sites should we be using? •  Good news: All of them! is not the answer. •  Bad news: There s no one-size-fits-all answer…
?
What content should we publish? •  What sites are you using? •  What does your business need? •  What does your audience like?
Whose job is this? •  Good news: Everyone is probably not the answer. •  Bad news: The right person may not work for you… yet.
Did we win? •  Good news: Yes, you can determine this. •  Bad news: There is no one-size-fits-all answer…
Questions? Comments? If you think of something later… @melle mcbaker@gmail.com

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Smart Social Media for Small Businesses - MaRS Best Practices

  • 1.
  • 2. Where? What? Who(m)? Smart Social Media for Small Businesses Your Host: Melanie Baker
  • 3. •  Let s assume that the answer to Should my business get social? is Yes ... •  Who is our audience? •  What sites should we be using? •  What content should we publish? •  Whose job is this? •  Did we win?
  • 4. Q&A Protocol •  For quick questions, ask throughout. •  For bigger questions, ask at the end. •  Judge of the size of your question will be me.
  • 5. Who is our audience? •  Good news: Knowing this will answer almost all of the other questions. •  Bad news: The answer is not Everyone .
  • 6.
  • 7.
  • 8.
  • 9.
  • 10.
  • 11.
  • 12. What sites should we be using? •  Good news: All of them! is not the answer. •  Bad news: There s no one-size-fits-all answer…
  • 13.
  • 14. ?
  • 15. What content should we publish? •  What sites are you using? •  What does your business need? •  What does your audience like?
  • 16.
  • 17. Whose job is this? •  Good news: Everyone is probably not the answer. •  Bad news: The right person may not work for you… yet.
  • 18.
  • 19. Did we win? •  Good news: Yes, you can determine this. •  Bad news: There is no one-size-fits-all answer…
  • 20.
  • 21. Questions? Comments? If you think of something later… @melle mcbaker@gmail.com