CIBC Presents Entrepreneurship 101
TELLING A GREAT STORY
SCIENTIFICALLY
April 17, 2007
WHERE HAVE I COME FROM -
ACADEMICALLY SPEAKING!
• Honours BSc Guelph
• Accelerated PhD (4.5 years)
– Department of Medical...
DECISION POINTS
• BSc to where?
– Enjoyed the lab, natural leader
(poor follower)
– Encouraged to do PhD
– Accepted at OCI...
ACADEMIA IN CANADA IS NOT FOR ME
WHERE TO NEXT?
DECISION POINTS
BIOTECHNOLOGY in 2000
• Industry booming
• Young and dynamic –fun
• Excellent growth opportunities
• Good money, stock opt...
MDS Proteomics
Scientist
↓
Manager Molecular Biology
↓
Liaison to CSO/ IP Licensing/
Bioinformatics/Scientist Special Proj...
DECISION POINTS
• Industry busting
• Everyone’s position uncertain- mood dark – money tight
WHERE TO NEXT?
• Biotech? Phar...
acne
eczema
skin barrier
cleansers
skin infections
skin infestations
moisturizers
ingredients matter
BONNIE KUEHL –
SCIENTIST/CONSULTANT
 Research to address biological questions
 Write white papers
 Write scientific art...
BONNIE KUEHL –
SCIENTIST/CONSULTANT
• Network
• Ask questions of industry people
– MBA?
– Biotech?
– Pharma?
• Business Co...
BONNIE KUEHL –
SCIENTIST/CONSULTANT
SKILLS
– PhD
– Excellent communicator
– Outgoing
– Like to NETWORK
– Stubborn – don’t ...
Scientific Insights Consulting Group
• Scientific Consultant to Service
Industry and Pharma
– August 2002
UPSIDE
• Mine
• ...
Scientific Insights Consulting Group
• DOWNSIDE
• Age
• Scientific experience (only 10 years post-BSc)
• No longer a scien...
TELL ME A STORY!
ALL COMMUNICATION CAN BE
BROKEN DOWN TO THE SIMPLE
ACT OF TELLING A STORY
THE STORY
• BEGINNING → what I am going to tell you
• MIDDLE → now I am telling you
• END → what I told you and/or why it ...
What happens next?
SO WHAT?
What is in it for me?
WHAT DOES
SCIENTIFIC INSIGHTS®
DO?
Transdermal Drug Delivery
Stratum Corneum/Skin Barrier
• fluid interaction: corneocytes, lipids and natural
moisturizing f...
WHAT WE CAN’T SHOW YOU!
• White papers
• Industry reports
• FDA submissions
• Clinical reports
• Training material for sal...
WHAT DOES SCIENTIFIC INSIGHTS® DO?
COMMUNICATES
TEACHES
EDUCATES
BRIDGES
DIRECTS/GUIDES
CONNECTS
DISOREINTING DILEMMA
WHICH OF THE FOLLOWING IS
BEST AT REMOVING BACTERIA?
Prevention for traveller’s illnesses should include
avoidance of all of the following except (choose
one):
a)Ice
b)Salad b...
c) beer is considered safe since the brewing
process should kill most micro-organisms
WHAT HAVE I/ WE LEARNED
ABOUT BUSINESS?
Believe it or NOT
• IT is all about NETWORKING
Who you know
Who you know
Who you know knows
Life/Work/Business is all abou...
STARTING UP!
• Branding
– Name
– Logo
• Office
– Telephone/fax/ e-mail
– Paper/ files
• Marketing materials
– Website
– Bu...
MENTORS - EXPERIENCED VOICES
• Identify your weaknesses
• Ask questions
• Every encounter is a learning opportunity
• Ask ...
Scientific Insights® Consulting Group Inc.
• Lawyer
• Bookkeeper
• Accountant
• Administration
• Graphic Design
• Marketin...
YOU CAN’T DO IT ALONE -TEAMWORK
GREATEST CHALLENGES
• What to charge?
• Asking for the project –closing the sale
• Invoicing and collecting money
• Priori...
GROWTH
• More brains –
more projects
• More hands on deck
• Good turnaround
• Greater diversity
– Team
– Projects
• Larger...
 KNOW THE PURPOSE/OBJECTIVE
OF THE COMMUNICATION
 TELL A GREAT STORY
DON’T FORGET THE SO WHAT!
EVERY ENCOUNTER IS A
BUSINESS OPPORTUNITY
PLACES TO BE SEEN
• Check out:
• ontbi.org
• marsdd.com
• yorkbiotech.ca
• ghbn.org
Science and business do mix: The Scientific Insights Story
Science and business do mix: The Scientific Insights Story
Science and business do mix: The Scientific Insights Story
Science and business do mix: The Scientific Insights Story
Science and business do mix: The Scientific Insights Story
Science and business do mix: The Scientific Insights Story
Science and business do mix: The Scientific Insights Story
Science and business do mix: The Scientific Insights Story
Science and business do mix: The Scientific Insights Story
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Science and business do mix: The Scientific Insights Story

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Speaker: Bonnie L. Kuehl
Science doesn't make sense to most people; it's like a foreign language they can't understand, let alone speak. Scientific Insights works with companies and organizations to translate science into a language they understand. Bonnie will tell us her story and how she and her fellow scientists work with companies to communicate science in a clear and practical manner.
For more information and the webcast: http://www.marsdd.com/Events/Event-Calendar/Ent101/2008/Science-and-business-do-mix-20080130.html

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Science and business do mix: The Scientific Insights Story

  1. 1. CIBC Presents Entrepreneurship 101
  2. 2. TELLING A GREAT STORY SCIENTIFICALLY April 17, 2007
  3. 3. WHERE HAVE I COME FROM - ACADEMICALLY SPEAKING! • Honours BSc Guelph • Accelerated PhD (4.5 years) – Department of Medical Biophysics U of T – Drug metabolism • Post-Doctoral Fellowship (3 years) – p53 with David Lane, University of Dundee, Scotland • Post-Doctoral Fellowship (2 years) – Telomerase with Silvia Bacchetti, McMaster University
  4. 4. DECISION POINTS • BSc to where? – Enjoyed the lab, natural leader (poor follower) – Encouraged to do PhD – Accepted at OCI PhD to where? – Enjoyed the lab – Managed the lab – President of Student Executive – Held NCI studentships – Become a PI - future likely Pharma
  5. 5. ACADEMIA IN CANADA IS NOT FOR ME WHERE TO NEXT?
  6. 6. DECISION POINTS
  7. 7. BIOTECHNOLOGY in 2000 • Industry booming • Young and dynamic –fun • Excellent growth opportunities • Good money, stock options, bonuses • Like academia – but with lots of $$$ • No grant applications
  8. 8. MDS Proteomics Scientist ↓ Manager Molecular Biology ↓ Liaison to CSO/ IP Licensing/ Bioinformatics/Scientist Special Projects
  9. 9. DECISION POINTS • Industry busting • Everyone’s position uncertain- mood dark – money tight WHERE TO NEXT? • Biotech? Pharma? Service Industry? • Bench Scientist? Clinical? Regulatory? Communications?
  10. 10. acne eczema skin barrier cleansers skin infections skin infestations moisturizers ingredients matter
  11. 11. BONNIE KUEHL – SCIENTIST/CONSULTANT  Research to address biological questions  Write white papers  Write scientific articles  Assist with writing consumer information  Assist with writing physician information
  12. 12. BONNIE KUEHL – SCIENTIST/CONSULTANT • Network • Ask questions of industry people – MBA? – Biotech? – Pharma? • Business Course  Lack of affiliation → lack of credibility
  13. 13. BONNIE KUEHL – SCIENTIST/CONSULTANT SKILLS – PhD – Excellent communicator – Outgoing – Like to NETWORK – Stubborn – don’t give up – Understanding of business development – Understanding of IP – Understanding of management mindset – Understanding of marketing
  14. 14. Scientific Insights Consulting Group • Scientific Consultant to Service Industry and Pharma – August 2002 UPSIDE • Mine • I’m the boss • Follow personal objectives/goals • Business skills – growth opportunity • Experience • Choices
  15. 15. Scientific Insights Consulting Group • DOWNSIDE • Age • Scientific experience (only 10 years post-BSc) • No longer a scientist • Business experience (minimal) • Limited connections outside of Biotech • Lack of Focus – Jack of all Trades • Every project a learning experience • No $ safety net
  16. 16. TELL ME A STORY!
  17. 17. ALL COMMUNICATION CAN BE BROKEN DOWN TO THE SIMPLE ACT OF TELLING A STORY
  18. 18. THE STORY • BEGINNING → what I am going to tell you • MIDDLE → now I am telling you • END → what I told you and/or why it is important that you know
  19. 19. What happens next? SO WHAT? What is in it for me?
  20. 20. WHAT DOES SCIENTIFIC INSIGHTS® DO?
  21. 21. Transdermal Drug Delivery Stratum Corneum/Skin Barrier • fluid interaction: corneocytes, lipids and natural moisturizing factors. • corneocytes cluster together in groups of 2-10 cells • lipids fill the spaces between the cells forming lamellar bilayers • Three routes: transcellular, lipid partitioning, transappendageal
  22. 22. WHAT WE CAN’T SHOW YOU! • White papers • Industry reports • FDA submissions • Clinical reports • Training material for sales and marketing groups • Professional slide kits • Newsletters • Advisory Board Reports • And more…….
  23. 23. WHAT DOES SCIENTIFIC INSIGHTS® DO? COMMUNICATES TEACHES EDUCATES BRIDGES DIRECTS/GUIDES CONNECTS
  24. 24. DISOREINTING DILEMMA
  25. 25. WHICH OF THE FOLLOWING IS BEST AT REMOVING BACTERIA?
  26. 26. Prevention for traveller’s illnesses should include avoidance of all of the following except (choose one): a)Ice b)Salad bars c)Local beer d)Seafood e)Wading in ocean or lake
  27. 27. c) beer is considered safe since the brewing process should kill most micro-organisms
  28. 28. WHAT HAVE I/ WE LEARNED ABOUT BUSINESS?
  29. 29. Believe it or NOT • IT is all about NETWORKING Who you know Who you know Who you know knows Life/Work/Business is all about MARKETING yourself and your skills
  30. 30. STARTING UP! • Branding – Name – Logo • Office – Telephone/fax/ e-mail – Paper/ files • Marketing materials – Website – Business cards – Pamphlets • Visibility – Networking – Word of mouth – Referrals – Cold calls
  31. 31. MENTORS - EXPERIENCED VOICES • Identify your weaknesses • Ask questions • Every encounter is a learning opportunity • Ask questions • Admit you don’t have a clue • Be open to trying and learning different things • Learn to ask for help • Ask questions LEARN TO STRECH YOURSELF
  32. 32. Scientific Insights® Consulting Group Inc. • Lawyer • Bookkeeper • Accountant • Administration • Graphic Design • Marketing • Web support • Bank – investment • Insurance • Cleaning • Advisors Scientific Insights® WE OWN IT!!!
  33. 33. YOU CAN’T DO IT ALONE -TEAMWORK
  34. 34. GREATEST CHALLENGES • What to charge? • Asking for the project –closing the sale • Invoicing and collecting money • Prioritizing jobs • Getting the work done – wearing too many hats • Juggling projects • CHOICES – Family – Clients – Networking – Volunteering
  35. 35. GROWTH • More brains – more projects • More hands on deck • Good turnaround • Greater diversity – Team – Projects • Larger client base
  36. 36.  KNOW THE PURPOSE/OBJECTIVE OF THE COMMUNICATION
  37. 37.  TELL A GREAT STORY DON’T FORGET THE SO WHAT!
  38. 38. EVERY ENCOUNTER IS A BUSINESS OPPORTUNITY
  39. 39. PLACES TO BE SEEN • Check out: • ontbi.org • marsdd.com • yorkbiotech.ca • ghbn.org

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