Our future matters
The quality of that future depends on
innovation
Innovation ______
matters
Entrepreneurship ___________
matters
Talent __
matters
You _
matter
The quality of our future depends on you
Tonight’s Agenda
I.  Why entrepreneurship matters
II.  About MaRS
III.  What is entrepreneurship?
IV.  Do you have what it...
I. Why entrepreneurship matters
Dennis Whittle on Why Entrepreneurship Matters
Why entrepreneurship matters
-  Innovation and entrepreneurship drive productivity and global
competitiveness"

-  The maj...
Young high growth firms create
the majority of new jobs in
modern economies.
II. About MaRS
-  MaRS is focused on building the next generation of Canadian companies.
We help entrepreneurs start and g...
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SUBTITLE [Helvetica-neue / Medium] – 24pt.!
Bold text [Helvetica-neue / Medium] – 18p...
TITLE [Helvetica-neue / Bold – 36pt.
SUBTITLE [Helvetica-neue / Medium] – 24pt.!
Bold text [Helvetica-neue / Medium] – 18p...
Gardiner Museum of Ceramic Art
Royal Ontario Museum
Women’s College 
The MaRS Centre
UHN Toronto General"
Hospital for Sic...
The MaRS Centre
University	
  of	
  Toronto	
  Asset	
  Management	
  
PRIVATE! PUBLIC!
How do we help entrepreneurs?
Acceleration programs for high growth firms !
Business 

Advice & Mentorship
Market 

Researc...
MaRS Entrepreneurship Programs
Events!
Online !
Resources!
Workshops!
Comprehensive suite of "
integrated, high quality
ed...
Memory at Work
Pg 21"
Our Programs
"
Largest and most comprehensive entrepreneurship education 
in the world 
• 60 events/...
Entrepreneurship and innovation series


Entrepreneurship 101 | MaRS Best Practices | MaRS Market Insights 

MaRS Global L...
Online resources
Entrepreneur’s Toolkit!
1,200,000!
400,000!
Number of views of articles "
and workbooks
Number of videos ...
How do we help entrepreneurs?
Acceleration programs for high growth firms !
Business 

Advice & Mentorship
Market 

Researc...
Who do we work with? 
MaRS Business Advisory Services!
SECTORS
SUPPORT
ADVISORS
Health | ICT | Cleantech | Social
Due Dili...
MaRS Advisory Services
Clients by sector! Information Technology,
Communication and
Entertainment"
46%
Materials and "
Adv...
Pg 27
III. What is entrepreneurship?
Entrepreneurship: individuals identify
opportunities, allocate resources, and create
value ...
“If people aren't calling you crazy, you
aren't thinking big enough.” 

 
 
 —Richard Branson
IV. Do you have what it takes?
Entrepreneurs’ capabilities (Five Minds for the Entrepreneurial Future):


1.  Opportunity ...
The key traits of a serial entrepreneur
Based on a control group of 17,000 working adults, serial!
entrepreneurs tested ab...
What motivates entrepreneurs?
What motivates entrepreneurs?
Money is rarely the chief motivator for tech entrepreneurs!
!
Impact
68% Experience
27%
Mone...
Entrepreneur's Oath: 
I will fail and fail again until I succeed
V. Can entrepreneurship be taught?
TITLE [Helvetica-neue / Bold – 36pt.
SUBTITLE [Helvetica-neue / Medium] – 24pt.!
Bold text [Helvetica-neue / Medium] – 18p...
How entrepreneurship education
has changed
1.  Business plans rarely survive their first contact with customers/market. Lon...
Startups evolve through 

discrete stages of 

development


The Startup Genome stages:

-Discovery (the value of the inno...
The impact of mentors
Startups with a mentor raise significantly more money!
$0"
$500,000"
$1,000,000"
$1,500,000"
$2,000,0...
Searching for a business model is different
than executing against one
Searching for a business model is different
than executing against one
Startups
Searching for a business model is different
than executing against one
Startups
Established businesses
Lean definition of a startup: !
A temporary organization designed to
search for a repeatable and scalable
business model
How can this course help you?
-  We can’t create entrepreneurial drive that desire has to come from
you"

-  What we can d...
VI. Course overview
Entrepreneurship 101 is a 30-session weekly lecture series with:!

-  23 lectures on key topics relate...
The Modules: Our building blocks
-  The Journey Begins"

-  Model: How you’ll make money"

-  Market: Targeting your marke...
The journey begins
-  Finding/validating your idea"

-  Different types of entrepreneurship"

-  Nuts and bolts of startin...
Model: How you’ll make money


-  IP management"

-  Business model"

-  Business plan and other "
communication tools
Market: Targeting your 

market / selling


-  Market analysis"

-  Marketing communications"

-  Go-to-market strategy"

...
Management: Building your A team
-  Board/Governance"

-  Financial planning"

-  Recruiting"

-  Entrepreneurial leadersh...
Money: Funding your business
-  Bootstrapping"

-  Terms of investment"

-  Raising money from VCs"

-  The pitch
Following Entrepreneurship 101
1.  Attend the live events (get stamps for certificate)"

2.  Watch the live webcasts: www.m...
VII. The Up-Start! Competition
MaRS Business Advisory Services!
Business pitch competition open to Ent 101 participants:!
...
Up-Start! Competition eligibility
-  Participants must be registered in Ent 101 and have attended at least 20
sessions (20...
Up-Start! Competition past winners
-  2013: TrendyMED - invented the MobileIV infusion device
-  2012: LifeBike – lightwei...
VIII. Other resources
SUBTITLE [Helvetica-neue / Medium] – 24pt.!
Bold text [Helvetica-neue / Medium] – 18pt.!
Text [Helvetica-neue / Light] – 1...
TITLE [Helvetica-neue / Bold – 36pt.
SUBTITLE [Helvetica-neue / Medium] – 24pt.!
Bold text [Helvetica-neue / Medium] – 18p...
SUBTITLE [Helvetica-neue / Medium] – 24pt.!
Bold text [Helvetica-neue / Medium] – 18pt.!
Text [Helvetica-neue / Light] – 1...
The Funding Portal Search Tool


A new tool in the Entrepreneur’s Toolkit to help !
entrepreneurs connect to more than $30...
Entrepreneur’s Toolkit Workshops
Suggested workshop path:
Pg 64"
•  5 hands on workshop series facilitated by experienced
...
New Program Launching in October 2013
Pg 65"
IX. Finding your idea
Steven Johnson’s ‘Where Good Ideas Come From’
Where ideas come from
-  Solve problems; create products you would use

-  Iterate: Ideas are not always flashes of insight...
Validating your idea
-  Validation is testing your value proposition and other assumptions inherent in
your business model...
Customer development
Get out of the building! Talk to your customer/s: !

-  Learn more about the problem
-  Does your sol...
Why startups are hard
1.  High costs of getting first customer
Why startups are hard
1.  High costs of getting first customer
2.  High costs of getting first product right
Why startups are hard
1.  High costs of getting first customer
2.  High costs of getting first product right
3.  Long techno...
Why startups are hard
1.  High costs of getting first customer
2.  High costs of getting first product right
3.  Long techno...
Why startups are hard
1.  High costs of getting first customer
2.  High costs of getting first product right
3.  Long techno...
Why now is a good time
1.  Entry barriers not as limited by technology
Why now is a good time
1.  Entry barriers lowered by technology
2.  98% of startups bootstrapped
Why now is a good time
1.  Entry barriers lowered by technology
2.  98% of startups bootstrapped
3.  Can reduce risk with ...
Why now is a good time
1.  Entry barriers lowered by technology
2.  98% of startups bootstrapped
3.  Can reduce risk with ...
Why now is a good time
1.  Entry barriers lowered by technology
2.  98% of startups bootstrapped
3.  Can reduce risk with ...
Why now is a good time
1.  Entry barriers lowered by technology
2.  98% of startups bootstrapped
3.  Can reduce risk with ...
X. Stamp cards


Pick up your attendance card on the way out. To register it, send your
name and card number to: entrepren...
Questions?






Contact us at entrepreneurship101@marsdd.com!
Introduction to Entrepreneurship 101/Finding and Validating your Idea - Entrepreneurship 101 (2013/2014)
Introduction to Entrepreneurship 101/Finding and Validating your Idea - Entrepreneurship 101 (2013/2014)
Introduction to Entrepreneurship 101/Finding and Validating your Idea - Entrepreneurship 101 (2013/2014)
Introduction to Entrepreneurship 101/Finding and Validating your Idea - Entrepreneurship 101 (2013/2014)
Introduction to Entrepreneurship 101/Finding and Validating your Idea - Entrepreneurship 101 (2013/2014)
Introduction to Entrepreneurship 101/Finding and Validating your Idea - Entrepreneurship 101 (2013/2014)
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Introduction to Entrepreneurship 101/Finding and Validating your Idea - Entrepreneurship 101 (2013/2014)

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Starting a business? Start here.

Entrepreneurship 101 is a free, non-credit, introductory course by entrepreneurs for entrepreneurs.

Over 30 weeks, Entrepreneurship 101 takes you through the fundamental steps of building a business, covering everything from business structures to strategic marketing to market intelligence to funding models―and more!

Join us for our inspiring introductory lecture to see how the course educates, motivates and connects aspiring and existing entrepreneurs. We talk about why entrepreneurship matters in today’s world, what makes entrepreneurs successful and how you can transform your idea into a business.

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Introduction to Entrepreneurship 101/Finding and Validating your Idea - Entrepreneurship 101 (2013/2014)

  1. 1. Our future matters
  2. 2. The quality of that future depends on innovation
  3. 3. Innovation ______ matters
  4. 4. Entrepreneurship ___________ matters
  5. 5. Talent __ matters
  6. 6. You _ matter
  7. 7. The quality of our future depends on you
  8. 8. Tonight’s Agenda I.  Why entrepreneurship matters II.  About MaRS III.  What is entrepreneurship? IV.  Do you have what it takes? V.  Can entrepreneurship be taught? VI.  Course overview VII.  Up-Start! Competition VIII.  Other resources IX.  Finding and validating your idea X.  Stamp cards
  9. 9. I. Why entrepreneurship matters Dennis Whittle on Why Entrepreneurship Matters
  10. 10. Why entrepreneurship matters -  Innovation and entrepreneurship drive productivity and global competitiveness" -  The majority of new jobs in modern economies are created " by firms that are less than 5 years old " -  4-10% of startups become high growth firms – they create " most new jobs, and they create them faster
  11. 11. Young high growth firms create the majority of new jobs in modern economies.
  12. 12. II. About MaRS -  MaRS is focused on building the next generation of Canadian companies. We help entrepreneurs start and grow successful new companies, creating the jobs of tomorrow. -  We connect science, business and capital to improve " the efficiency and output of the commercialization process. -  MaRS is connected to 16 regional innovation centres that are " part of the Ontario Network of Entrepreneurs (ONE).
  13. 13. TITLE [Helvetica-neue / Bold – 36pt. SUBTITLE [Helvetica-neue / Medium] – 24pt.! Bold text [Helvetica-neue / Medium] – 18pt.! Text [Helvetica-neue / Light] – 18pt.
  14. 14. TITLE [Helvetica-neue / Bold – 36pt. SUBTITLE [Helvetica-neue / Medium] – 24pt.! Bold text [Helvetica-neue / Medium] – 18pt.! Text [Helvetica-neue / Light] – 18pt.
  15. 15. Gardiner Museum of Ceramic Art Royal Ontario Museum Women’s College The MaRS Centre UHN Toronto General" Hospital for Sick children Entertainment District Four Seasons Centre University of Toronto UHN Princess Margaret Mount Sinai Art Gallery of Ontario Royal Conservatory of Music TIFF & OCAD Financial District Toronto Rehab Ryerson University MaRS: Urban innovation hub Linking Toronto’s creative and business assets!
  16. 16. The MaRS Centre University  of  Toronto  Asset  Management   PRIVATE! PUBLIC!
  17. 17. How do we help entrepreneurs? Acceleration programs for high growth firms ! Business 
 Advice & Mentorship Market 
 Research High Growth Firms Networks | Talent | Customers | Partners Networks | Talent | Customers | Partners Access to Capital Business Advice & Mentorship Market " Research Entrepreneurship" Education
  18. 18. MaRS Entrepreneurship Programs Events! Online ! Resources! Workshops! Comprehensive suite of " integrated, high quality educational programs to support Ontario entrepreneurs through the different stages of growing their businesses.
  19. 19. Memory at Work Pg 21" Our Programs " Largest and most comprehensive entrepreneurship education in the world • 60 events/year with 11,000 attendees in 2012 • 120 workshops delivered to 1,500 attendees in 2012 • 18 workbooks • 500 articles • 850 videos • 1,000,000 page views • 300,000 video views WORKSHOPS EVENTS ONLINE RESOURCES
  20. 20. Entrepreneurship and innovation series
 Entrepreneurship 101 | MaRS Best Practices | MaRS Market Insights 
 MaRS Global Leadership | MaRS Startup Bookclub | MaRS Future Leaders Entrepreneur’s Toolkit Workshops 179! Number of entrepreneurship educational events programmed " and delivered in 2012 12,415! Number of MaRS entrepreneurship education attendees in 2012 18,995! Hours of live education provided to entrepreneurs in 2012
  21. 21. Online resources Entrepreneur’s Toolkit! 1,200,000! 400,000! Number of views of articles " and workbooks Number of videos viewed Since Launch in Q4, 2009 to December 31, 2012 marsdd.com/toolkit! Articles | Videos | How-to Guides | Workbooks | Funding Database!
  22. 22. How do we help entrepreneurs? Acceleration programs for high growth firms ! Business 
 Advice & Mentorship Market 
 Research High Growth Firms Networks | Talent | Customers | Partners Networks | Talent | Customers | Partners Access to Capital Business Advice & Mentorship Market " Research Entrepreneurship" Education
  23. 23. Who do we work with? MaRS Business Advisory Services! SECTORS SUPPORT ADVISORS Health | ICT | Cleantech | Social Due Diligence Financing HR & Talent Mgmt Intellectual Property Market/Competitive Intelligence Marketing & Sales Corporate Governance Financial Management, Accounting, Tax Legal Product Development and Marketing Operations and Process Strategic Partnerships Strategy and Business Planning MaRS Advisor | EIRs | Volunteers
  24. 24. MaRS Advisory Services Clients by sector! Information Technology, Communication and Entertainment" 46% Materials and " Advanced Manufacturing" 5% Cleantech" 18% Social Purpose" 14% Life Sciences and Healthcare" 17% •  1,200+ active clients receiving " Advisory Services" •  ~65% in GTA
  25. 25. Pg 27
  26. 26. III. What is entrepreneurship? Entrepreneurship: individuals identify opportunities, allocate resources, and create value through the identification of unmet needs or opportunities. Social entrepreneurship is identifying a social problem and using entrepreneurial principles to organize, create, and manage " a venture to make social change. “The purpose of a business is to find and serve customers profitably.” —Peter Drucker
  27. 27. “If people aren't calling you crazy, you aren't thinking big enough.” —Richard Branson
  28. 28. IV. Do you have what it takes? Entrepreneurs’ capabilities (Five Minds for the Entrepreneurial Future): 1.  Opportunity recognizing mind 2.  Designing mind 3.  Risk managing mind 4.  Resilient mind 5.  Effectuating mind
  29. 29. The key traits of a serial entrepreneur Based on a control group of 17,000 working adults, serial! entrepreneurs tested above or below average in the! following skills: ! Above or below the control group’s average Persuasion Leadership Personal accountability Goal orientation Interpersonal skills Analytical problem solving Empathy Planning & organizing Self-management +1.17 +1.02 +.86 +.48 +.03 -.20 -.80 -.80 -.80 SOURCE TARGET TRAINING INTERNATIONAL | HBR.ORG
  30. 30. What motivates entrepreneurs?
  31. 31. What motivates entrepreneurs? Money is rarely the chief motivator for tech entrepreneurs! ! Impact 68% Experience 27% Money 5%
  32. 32. Entrepreneur's Oath:  I will fail and fail again until I succeed
  33. 33. V. Can entrepreneurship be taught?
  34. 34. TITLE [Helvetica-neue / Bold – 36pt. SUBTITLE [Helvetica-neue / Medium] – 24pt.! Bold text [Helvetica-neue / Medium] – 18pt.! Text [Helvetica-neue / Light] – 18pt. “Most of what you hear about entrepreneurship is all wrong. It’s not magic; it is not mysterious; and it has nothing to do with genes. It’s a discipline and, like any discipline, it can be learned.” —Peter Drucker
  35. 35. How entrepreneurship education has changed 1.  Business plans rarely survive their first contact with customers/market. Long range forecasts in multiple areas of uncertainty are essentially fiction. 2.  Startups are NOT smaller versions of large companies. Startups must search for a business model and product/market fit. 3.  New tools and methodologies specifically for startups are being developed: Steve Blank’s Customer Development, Eric Ries’ Lean Startup, and Osterwalder’s Business Model Canvas.
  36. 36. Startups evolve through 
 discrete stages of 
 development
 The Startup Genome stages: -Discovery (the value of the innovation is assessed) -Validation (first customers are acquired) -Efficiency (the business model is refined) and -Scale (where growth is aggressive). Ideation Discovery Validation Efficiency Scaling
  37. 37. The impact of mentors Startups with a mentor raise significantly more money! $0" $500,000" $1,000,000" $1,500,000" $2,000,000" $2,500,000" $3,000,000" $3,500,000" $4,000,000" Discovery" Validation" Efficiency" Scale" Have Helpful Mentors Don't Have Helpful Mentors
  38. 38. Searching for a business model is different than executing against one
  39. 39. Searching for a business model is different than executing against one Startups
  40. 40. Searching for a business model is different than executing against one Startups Established businesses
  41. 41. Lean definition of a startup: ! A temporary organization designed to search for a repeatable and scalable business model
  42. 42. How can this course help you? -  We can’t create entrepreneurial drive that desire has to come from you" -  What we can do is help you accelerate your ideas and build your " company by providing you with tools, advice, and networks to help
  43. 43. VI. Course overview Entrepreneurship 101 is a 30-session weekly lecture series with:! -  23 lectures on key topics related to starting and growing a business" -  2 ‘Lived It Lectures’ with celebrated entrepreneurs -  4 ‘Meet the Entrepreneurs’ events: sector-specific panel session " with startup entrepreneurs -  The ‘Up-Start! Competition’: business pitch competition to recognize and reward promising participants
  44. 44. The Modules: Our building blocks -  The Journey Begins" -  Model: How you’ll make money" -  Market: Targeting your market" -  Management: Building your team" -  Money: Funding your business
  45. 45. The journey begins -  Finding/validating your idea" -  Different types of entrepreneurship" -  Nuts and bolts of starting a business" -  Intro to entrepreneurial management" -  Value proposition" -  Product development
  46. 46. Model: How you’ll make money
 -  IP management" -  Business model" -  Business plan and other " communication tools
  47. 47. Market: Targeting your 
 market / selling
 -  Market analysis" -  Marketing communications" -  Go-to-market strategy" -  Sales" -  Negotiations"
  48. 48. Management: Building your A team -  Board/Governance" -  Financial planning" -  Recruiting" -  Entrepreneurial leadership
  49. 49. Money: Funding your business -  Bootstrapping" -  Terms of investment" -  Raising money from VCs" -  The pitch
  50. 50. Following Entrepreneurship 101 1.  Attend the live events (get stamps for certificate)" 2.  Watch the live webcasts: www.marsdd.com/ent101-webcasts " 3.  View past videos and other resources online: www.marsdd.com/ent101-online" 4.  Join the Entrepreneurship 101 LinkedIn Group for related " resources and conversations." 5.  Weekly e-newsletters are sent to registrants of the live course.
  51. 51. VII. The Up-Start! Competition MaRS Business Advisory Services! Business pitch competition open to Ent 101 participants:! -  Stage 1: Those interested in the competition will be invited in November to attend a series of Entrepreneur’s Toolkit Workshops to help them prepare their application. -  Stage 2: Apply for the competition in early February. Ten individuals (or teams) will be selected by end of February. -  Stage 3: Selected participants work with MaRS Advisors on their pitch in March and April. -  Stage 4: Competition in May (10-minute pitch to panel of investors) for $15,000 first prize.
  52. 52. Up-Start! Competition eligibility -  Participants must be registered in Ent 101 and have attended at least 20 sessions (20 stamps or watched 20 live webcasts or combination thereof)" -  Can be a business you wish to start or have already started" -  Since inception, entrants must have received no more than $100K investment money and earned no more than $100K in cumulative revenue" -  Eligible ventures must fall into one of four categories: ICT (ICE), cleantech, social ventures, or life sciences and be able to work with an advisor from the ONE network
  53. 53. Up-Start! Competition past winners -  2013: TrendyMED - invented the MobileIV infusion device -  2012: LifeBike – lightweight electric bike -  2011: Eve Medical (medical device to test for STDs at home) and The Hot Plate (multimedia platform for quick, simple, affordable cooking) -  2010: Shape Collage – automatic photo collage maker -  2009: Dreamcube – working with Apple on UiRemote (turns iPhone into universal remote) -  2008 (2nd): CognoVision – Acquired by Intel in 2010, their interactive digital signage changes screen content in real time based on face detection and tracking technology
  54. 54. VIII. Other resources
  55. 55. SUBTITLE [Helvetica-neue / Medium] – 24pt.! Bold text [Helvetica-neue / Medium] – 18pt.! Text [Helvetica-neue / Light] – 18pt. ≈  
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  58. 58. The Funding Portal Search Tool
 A new tool in the Entrepreneur’s Toolkit to help ! entrepreneurs connect to more than $30 billion! in funding sources! Three easy steps to access:! -  $30 billion in more than 7,000 total funding sources updated 24/7 -  4,500 government sources in the form of grants, contributions and tax credits" -  2,500 private sources, including angel investors and venture capitalists, private equity and bank financing, and foundations and alternate financing
  59. 59. Entrepreneur’s Toolkit Workshops Suggested workshop path: Pg 64" •  5 hands on workshop series facilitated by experienced entrepreneurs for groups of 9-15 entrepreneurs individually or together as an intensive program •  Offer entrepreneurs tools, mentoring and peer feedback to solve specific problems and build essential business components
  60. 60. New Program Launching in October 2013 Pg 65"
  61. 61. IX. Finding your idea Steven Johnson’s ‘Where Good Ideas Come From’
  62. 62. Where ideas come from -  Solve problems; create products you would use -  Iterate: Ideas are not always flashes of insight, they are often developed and refined over time -  Reassemble: Creativity is often the act of reassembling many known elements in new ways -  Collaborate: Talk and listen to those around you -  Ask questions: Find the customer problem and then develop the solution
  63. 63. Validating your idea -  Validation is testing your value proposition and other assumptions inherent in your business model in the market. -  Remember startups are searching for a business model, not executing one: validation is key to their survival and success. -  “There is only one boss. The customer. And they can fire everybody in the company from the chairman on down, simply by spending their money somewhere else.” - Sam Walton -  The number one reason start-ups die is because they didn’t have enough customers.
  64. 64. Customer development Get out of the building! Talk to your customer/s: ! -  Learn more about the problem -  Does your solution solve it? -  Is the problem a ‘bleeding neck wound’ meaning a real problem that they are they willing to pay to solve? -  Can you build it economically? -  Can you sell it profitably? The goal is to achieve product/market fit via trial and error early on in the development of your product. !
  65. 65. Why startups are hard 1.  High costs of getting first customer
  66. 66. Why startups are hard 1.  High costs of getting first customer 2.  High costs of getting first product right
  67. 67. Why startups are hard 1.  High costs of getting first customer 2.  High costs of getting first product right 3.  Long technology/product development cycles
  68. 68. Why startups are hard 1.  High costs of getting first customer 2.  High costs of getting first product right 3.  Long technology/product development cycles 4.  People not always willing to take risks
  69. 69. Why startups are hard 1.  High costs of getting first customer 2.  High costs of getting first product right 3.  Long technology/product development cycles 4.  People not always willing to take risks 5.  Finding financing – structure of VC industry, competition
  70. 70. Why now is a good time 1.  Entry barriers not as limited by technology
  71. 71. Why now is a good time 1.  Entry barriers lowered by technology 2.  98% of startups bootstrapped
  72. 72. Why now is a good time 1.  Entry barriers lowered by technology 2.  98% of startups bootstrapped 3.  Can reduce risk with customer development/lean startup
  73. 73. Why now is a good time 1.  Entry barriers lowered by technology 2.  98% of startups bootstrapped 3.  Can reduce risk with customer development/lean startup 4.  Communities to help
  74. 74. Why now is a good time 1.  Entry barriers lowered by technology 2.  98% of startups bootstrapped 3.  Can reduce risk with customer development/lean startup 4.  Communities to help 5.  Decentralization of funding (crowdsourcing, accelerators, impact investing)
  75. 75. Why now is a good time 1.  Entry barriers lowered by technology 2.  98% of startups bootstrapped 3.  Can reduce risk with customer development/lean startup 4.  Communities to help 5.  Decentralization of funding (crowdsourcing, accelerators, impact investing) 6.  Availability of tools and information online
  76. 76. X. Stamp cards
 Pick up your attendance card on the way out. To register it, send your name and card number to: entrepreneurship101@marsdd.com. Attendance to 20 out of 30 lectures (or watching live webcasts) required for certificate and/or participation in Up-Start! Competition.
  77. 77. Questions? Contact us at entrepreneurship101@marsdd.com!
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