Learn how to create an action plan that defines how you will reach your target customers and achieve competitive advantage. This session is geared for startups that have not yet entered the market and are contemplating what needs to be in place for product launch.

1. Christopher Charlesworth
Twitter: C_Charlesworth
info@hivewire.ca

2. About HiveWire
2
FWYC
• March
2014
-­‐
present
• >$425K
raised
• 240
Projects
• Arts
based
rewards
pla>orm
CSI’s Catalyst
• 1
year
project
(2013-­‐2014)
• $140K
raised
• 25
Projects
• Focused
on
social
enterprise
and
social
innovaGon
©
2016,
All
rights
reserved
HiveWire
Inc.
à HiveWire has facilitated
over $860K in capital raising
3rd Generation Engine
• Equity
crowdfunding
• Hybrid
offers
• Full
regulatory
compliance
support
• Advanced
architecture
Data & Analytics
At
HiveWire
we’ve
supplied
crowdfunding
industry
data
and
analysis
to
the
Canadian
Federal
and
Ontario
Provincial
Governments,
and
we
conGnue
to
drive
towards
illuminaGng
a
complete
picture
of
industry
acGvity.

3. Crowdfunding 101
©
2016,
All
rights
reserved
HiveWire
Inc.
3
Crowdfunding
is
the
aggregaGon
of
small
amounts
of
money
from
a
large
group
of
people
via
the
internet
in
order
to
fund
something
(business,
project,
etc.)
Four
Types
Equity
Ownership
/
Profit
Sharing
Lending
Percent
Return
(peer
to
peer
or
aggregaGon)
Donation:
Non-­‐tangible
feel
good
return.
Rewards:
Non-­‐monetary
Returns
(e.g.
t-­‐shirt,
product,
lunch
with
founders.
Legally
a
donaGon.)
Keep What You Raise
Ø You
keep
the
total
you
have
raised
regardless
of
reaching
your
target
All or Nothing
Ø You
only
get
the
money
raised
if
you
reach
(or
exceed)
your
target
Vs.

4. Equity Crowdfunding Arrives in Ontario
General
• Registered
portals
only.
• January
25,
2016
–
Go
live
date
• ‘Harmonized’
with
Manitoba,
Quebec,
New
Brunswick,
Saskatchewan
(soon).
Cap
On
Raise
Amount
• $1.5m
over
12
months.
Investment
Caps
• Non-­‐accredited
investors
will
be
limited
to
a
maximum
of
$2,500
per
investment.
In
Ontario,
they
will
face
an
annual
limit
of
$10,000
on
crowdfunding
investments.
©
2016,
All
rights
reserved
HiveWire
Inc.
4

5. Crowdfunding vs. Traditional Fundraising
Value
Exchange
• Create
value:
Surprise,
delight,
entertain,
engage,
or
offer
quality
goods
and
services.
Answering
the
donor’s
quesGon
of
“what’s
in
it
for
me?”
Specificity
• Crowdfunding
involves
a
specific
ask
for
a
specific
project.
Time-­‐bound
• Crowdfunding
campaigns
are
of
a
specific,
defined
length
that
allows
for
markeGng,
buzz,
and
momentum
to
feed
onto
itself
and
peak
appropriately.
It’s
a
Sprint
• It’s
an
intense
effort
that
requires
all
hands
on
deck
for
a
specific
period
of
Gme.
The
Campaign
Lives
On
• Crowdfunding
is
open
and
transparent
and
this
should
be
seen
more
as
an
advantage
than
a
disadvantage
as
the
public
welcomes
this
kind
of
transparency.
©
2016,
All
rights
reserved
HiveWire
Inc.
5

6. Benefits & Strategies
©
2016,
All
rights
reserved
HiveWire
Inc.
6
Quality
Idea
&
Pitch
Strength
of
Your
Network
EnNcing
Rewards
MarkeNng
Campaign
Benefits:
• First
step
of
‘funding
escalator’
• Flexible
funding
types
• (i.e.
donaGon,
rewards,
equity,
debt)
• Rapid
capital
raising
(30
–
60
days)
• Exposure
and
customer
engagement
• Market
validaGon
leads
to
rapid
iteraGon
• Limitless
ceiling
(i.e.
rewards
based
crowdfunding)

7. Online Resources
©
2016,
All
rights
reserved
HiveWire
Inc.
7
• Visit
www.hivewire.ca
to
download
our
free
guidebook.
• Tim
Ferris
2012
hacking
kickstarter
arGcle:
hnp://bit.ly/1ZkO5Zs
•
Shopify
UlGmate
Guide
to
Crowdfunding:
hnps://www.shopify.ca/guides/crowdfunding

8. 215 Spadina Ave, Suite 400
Toronto, ON
Canada
M5T 2C7
info@hivewire.ca
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2016,
All
rights
reserved
HiveWire
Inc.