The Bright Economic Future of Inclusive Design
Jutta Treviranus
Inclusive Design Research Centre
OCAD University
The Inclusive Design Research Centre
•  inclusive design of emerging information and communication systems and
practices
•...
Inclusive Design
•  Design that is inclusive of the full
range of human diversity with
respect to ability, language,
cultu...
The Inclusive Design Institute
•  Regional research hub
•  Eight postsecondary institutions as partners:
•  University of ...
Global Demand 
•  Growing market for inclusively
designed products and services
•  Rising demand for personnel with
skills...
Legislative Trend
•  In addition to AODA
•  United Nations Convention on
the Rights of Persons with
Disabilities
•  US Reh...
Digital Exclusion
•  access to online systems no
longer an option
•  estimated social and economic
cost of digital exclusi...
The Aging of the
Western World
•  increasing the demand
© 2001 Trace R&D Center, University of Wisconsin
9.5% of the
population
between the ages
of 18 and 24
years has some
level...
© 2001 Trace R&D Center, University of Wisconsin
10% of the
population
between the ages
of 24 and 34
years has some
level ...
© 2001 Trace R&D Center, University of Wisconsin
14% of the
population
between the ages
of 35 and 44
years has some
level ...
© 2001 Trace R&D Center, University of Wisconsin
21.2% of the
population
between the ages
of 45 and 54
years has some
leve...
© 2001 Trace R&D Center, University of Wisconsin
34% of the
population
between the ages
of 55 and 64
years has some
level ...
© 2001 Trace R&D Center, University of Wisconsin
42.3% of the
population
between the ages
of 65 and 74
years has some
leve...
© 2001 Trace R&D Center, University of Wisconsin
64% of the
population ages
75 and above has
some level of
disability.
© 2001 Trace R&D Center, University of Wisconsin
Begin group aging
animation (slides 9-15) –
allow 1-2 seconds on each
sli...
© 2001 Trace R&D Center, University of Wisconsin
© 2001 Trace R&D Center, University of Wisconsin
© 2001 Trace R&D Center, University of Wisconsin
© 2001 Trace R&D Center, University of Wisconsin
© 2001 Trace R&D Center, University of Wisconsin
© 2001 Trace R&D Center, University of Wisconsin
Aging and the
Labour Gap
•  Impact of labour gap greater
than the numbers
•  Corporations hoping to address
accessibility
“We do better when we are equal”
•  “The Spirit Level : Why More Equal Societies Almost
Always Do Better” by Richard Wilki...
Inclusive Design and
Innovation
•  True innovation occurs at the
margins...
•  We are pushed further by:
•  disruptive not...
Diversity and Innovation
•  “diversity trumps ability” Scott Page
•  more effective problem solving
•  better decision mak...
Not the Current
Business Models
•  Standard information and communication
technology (ICT) developers design for the
typic...
One-size-fits-one Inclusive Design
•  the Global Public Inclusive Infrastructure
•  http://gpii.org
• the GPII is not a sin...
The Education Crisis
•  addressing the needs of the
“doubly marginalized”
•  recognizing that learners learn
differently a...
Literacy Levels
•  addressing both literacy and
eliteracy
•  providing scaffolds for literacy
development
•  assisting sec...
Prosperity and the
Global Economy...
•  move from “push” market with
high cost of start up, to “pull”
market with very low...
Pooling Resources
•  a diversity of resources for a diversity of
needs
•  a common platform
•  incremental innovation
•  a...
The Direct Demand-Supply Pipeline
•  expression of diverse individual needs
•  connection to a diversity of producers
and ...
The Innovation Gap
•  The demand for diverse
products and services prompts
innovation
•  Support for diverse teams which
i...
Youth
Unemployment
•  Young entrepreneurs and SMEs
have a chance to enter the
market
•  No need for large infrastructure
o...
Even "
Waste Reduction
•  “How to Reach Me” program
•  Demand-supply match
Support for AODA
compliance...
•  AODA as economic driver
•  just-in-time not just-in-case
accessibility
•  impetus to inn...
Questions,
Suggestions ??
Accessible Customer Service
Accessibility is good for business
Are you ready? ood for
business?
Agenda
  Disability Stats
  Disability Types
  Five Standards
1.  Customer Service Standard
2.  Information & Communica...
People with Disabilities
  Approximately 1.8 million Ontarians (15.5%)
  Increasing as population gets older:
65 and old...
General Types of Disabilities
  Physical
  Hearing
  Vision
  Deaf-Blind
  Speech
  Mental Health
  Learning
Other Disabilities
  Intellectual
  Sensory: Taste, Smell, Touch
  Other conditions: cancer, diabetes,
asthma, allergie...
Purpose:
To achieve a fully accessible Ontario by 2025
Develop accessibility standards
Enforce the standards - Fines: $100...
AODA Standards
F i v e S t a n d a r d s
1. Customer Service - Accessible Customer
Service
2. Information and Communicatio...
Customer Service Standard
  How we interact with people with various disabilities
and provide service.
  Requires:
  ac...
Customer Service Standard
Ask if you can help
It doesn’t have to cost a lot.
  Signage, price tags, brochures/flyers
(clear print guidelines)
  Alternative formats – ...
5 things you can do NOW!
1.  Review the Accessible Customer Service Standard
– Compliance (polices & procedures and traini...
Accessibility Experts Ltd.
Training:
  Accessible Customer Service
Training
- One Hour
- Three Hour
- E-Learning
- Train ...
The smart yet
simple
communication aid
Design advice from the team
behind
Video: 
“Meet MyVoice”
Customize 
in seconds.
Location-awareness finds phrases
fast.
Speak with
personality.
Add dozens of free vocab
books.
Rest easy
with
automatic
backup.
What design ideas
went into
MyVoice?
1) Assistive technology
doesn’t have to be ugly	

Assistive
technology doesn’t
have to be
UGLY
1) Assistive technology
doesn’t have to be ugly
2) Get personal with
your users	

Get personal
with your users
2) Get personal with
your users
3) There’s no
substitute for domain
expertise	

There’s no
substitute
for domain
expertise
3) There’s no
substitute for domain
expertise
4) Our key idea:
anticipatory makes
accessible	

Anticipatory =
Accessible
4) Our key idea:
anticipatory makes
accessible
4) Our key idea:
anticipatory makes
accessible	

Thank
You
AAC.com
Beyond Compliance to Innovation: The business case for accessibilty - MaRS Best Practices
Beyond Compliance to Innovation: The business case for accessibilty - MaRS Best Practices
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Beyond Compliance to Innovation: The business case for accessibilty - MaRS Best Practices

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Come 2012, Ontario will enforce its new Customer Service Standards for people with disabilities. Legal obligations aside, companies that view accessibility as an obstacle rather than an opportunity miss tapping into a market segment that wields $25 billion. Hear from consultants and product developers on how you can turn accessibility into profitability.

Alexander Levy
Edie Forsyth
Jutta Treviranus

http://www.marsdd.com/events/details.html?uuid=39abcd71-153e-4217-9bdb-ec0e8825aadd

Published in: Business, Technology
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Beyond Compliance to Innovation: The business case for accessibilty - MaRS Best Practices

  1. 1. The Bright Economic Future of Inclusive Design Jutta Treviranus Inclusive Design Research Centre OCAD University
  2. 2. The Inclusive Design Research Centre •  inclusive design of emerging information and communication systems and practices •  established in 1993 as the Adaptive Technology Resource Centre at the University of Toronto, moved to OCAD in August 2010 •  currently largest centre of it’s kind in the world •  over 96 research partner organizations globally •  from 15 to 23 multi-sector, multi-partner projects at any one time •  a wealth of resources and tools to support inclusive design •  open source and open access - free to commercialize •  URL: idrc.ocad.ca
  3. 3. Inclusive Design •  Design that is inclusive of the full range of human diversity with respect to ability, language, culture, gender, age and other forms of human difference •  Designing for Diversity •  Addressing the beginning of the ICT “food chain” to support integrated accessibility from the start
  4. 4. The Inclusive Design Institute •  Regional research hub •  Eight postsecondary institutions as partners: •  University of Toronto •  UOIT •  Ryerson •  Seneca •  Sheridan •  George Brown •  York •  Funded by ORF-RI and CFI
  5. 5. Global Demand •  Growing market for inclusively designed products and services •  Rising demand for personnel with skills and knowledge in inclusive design
  6. 6. Legislative Trend •  In addition to AODA •  United Nations Convention on the Rights of Persons with Disabilities •  US Rehab 508 Refresh •  US 21st Century Communication and Video Accessibility Act •  Every trading partner...
  7. 7. Digital Exclusion •  access to online systems no longer an option •  estimated social and economic cost of digital exclusion •  required for government, commerce, education, employment, recreation, social engagement, civic engagement.... •  focus of public policy globally
  8. 8. The Aging of the Western World •  increasing the demand
  9. 9. © 2001 Trace R&D Center, University of Wisconsin 9.5% of the population between the ages of 18 and 24 years has some level of disability.
  10. 10. © 2001 Trace R&D Center, University of Wisconsin 10% of the population between the ages of 24 and 34 years has some level of disability.
  11. 11. © 2001 Trace R&D Center, University of Wisconsin 14% of the population between the ages of 35 and 44 years has some level of disability.
  12. 12. © 2001 Trace R&D Center, University of Wisconsin 21.2% of the population between the ages of 45 and 54 years has some level of disability.
  13. 13. © 2001 Trace R&D Center, University of Wisconsin 34% of the population between the ages of 55 and 64 years has some level of disability.
  14. 14. © 2001 Trace R&D Center, University of Wisconsin 42.3% of the population between the ages of 65 and 74 years has some level of disability.
  15. 15. © 2001 Trace R&D Center, University of Wisconsin 64% of the population ages 75 and above has some level of disability.
  16. 16. © 2001 Trace R&D Center, University of Wisconsin Begin group aging animation (slides 9-15) – allow 1-2 seconds on each slide for effect.
  17. 17. © 2001 Trace R&D Center, University of Wisconsin
  18. 18. © 2001 Trace R&D Center, University of Wisconsin
  19. 19. © 2001 Trace R&D Center, University of Wisconsin
  20. 20. © 2001 Trace R&D Center, University of Wisconsin
  21. 21. © 2001 Trace R&D Center, University of Wisconsin
  22. 22. © 2001 Trace R&D Center, University of Wisconsin
  23. 23. Aging and the Labour Gap •  Impact of labour gap greater than the numbers •  Corporations hoping to address accessibility
  24. 24. “We do better when we are equal” •  “The Spirit Level : Why More Equal Societies Almost Always Do Better” by Richard Wilkinson and Kate Picket •  Equality and inclusion benefits the whole society •  Inequality causes shorter, unhealthier and unhappier lives •  Increases the rate of violence, obesity, imprisonment and addiction •  Adversely affects mental and physical health
  25. 25. Inclusive Design and Innovation •  True innovation occurs at the margins... •  We are pushed further by: •  disruptive notions •  perspectives that do not fit in •  unpredictable inspirations that burst our neat categories •  true innovation is experienced by the majority as uncomfortable, foreign and strange
  26. 26. Diversity and Innovation •  “diversity trumps ability” Scott Page •  more effective problem solving •  better decision making and planning •  more accurate prediction •  greater innovation
  27. 27. Not the Current Business Models •  Standard information and communication technology (ICT) developers design for the typical or average user •  Assistive technology (AT) is intended to bridge the gap to reach anyone that requires alternative access systems •  the Assistive Technology bridge is inadequate and crumbling •  AT has an impossible technical and business task •  updates, upgrades, proprietary systems, quickly changing technology •  small enterprises with small customer base •  only addressing some disabilities •  only reaching a few countries
  28. 28. One-size-fits-one Inclusive Design •  the Global Public Inclusive Infrastructure •  http://gpii.org • the GPII is not a single entity, a single technology, a single set of tools or a single architecture but the orchestration and linking of a large diversity of tools, infrastructures, applications, contributors, organizations and participants globally - like the Web
  29. 29. The Education Crisis •  addressing the needs of the “doubly marginalized” •  recognizing that learners learn differently and we need a diversity of learners
  30. 30. Literacy Levels •  addressing both literacy and eliteracy •  providing scaffolds for literacy development •  assisting second language learners
  31. 31. Prosperity and the Global Economy... •  move from “push” market with high cost of start up, to “pull” market with very low entry costs •  shift to diversification of market and away from direct competition •  more resilient business environment •  encourages participation of small enterprises, new entrepreneurs and Indie developers
  32. 32. Pooling Resources •  a diversity of resources for a diversity of needs •  a common platform •  incremental innovation •  a critical mass needed to reach the margins
  33. 33. The Direct Demand-Supply Pipeline •  expression of diverse individual needs •  connection to a diversity of producers and suppliers •  global •  reduces need for marketing infrastructure
  34. 34. The Innovation Gap •  The demand for diverse products and services prompts innovation •  Support for diverse teams which in turn are more creative and innovative •  New, innovative ideas can “break” into the market
  35. 35. Youth Unemployment •  Young entrepreneurs and SMEs have a chance to enter the market •  No need for large infrastructure or capital investment •  Support for new ideas and approaches
  36. 36. Even " Waste Reduction •  “How to Reach Me” program •  Demand-supply match
  37. 37. Support for AODA compliance... •  AODA as economic driver •  just-in-time not just-in-case accessibility •  impetus to innovate with technology •  cloud-based service that meets needs of all users
  38. 38. Questions, Suggestions ??
  39. 39. Accessible Customer Service Accessibility is good for business Are you ready? ood for business?
  40. 40. Agenda   Disability Stats   Disability Types   Five Standards 1.  Customer Service Standard 2.  Information & Communication Standard 3.  Employment Standard 4.  Transportation 5.  Built Environment   Next Steps
  41. 41. People with Disabilities   Approximately 1.8 million Ontarians (15.5%)   Increasing as population gets older: 65 and older – 47%   Baby boomers 1946 – 1964   In 2026 approximately 16% of people in Canada will have a disability   Spending power of $21 to $25 billion a year in Canada
  42. 42. General Types of Disabilities   Physical   Hearing   Vision   Deaf-Blind   Speech   Mental Health   Learning
  43. 43. Other Disabilities   Intellectual   Sensory: Taste, Smell, Touch   Other conditions: cancer, diabetes, asthma, allergies ….…   Temporary disabilities
  44. 44. Purpose: To achieve a fully accessible Ontario by 2025 Develop accessibility standards Enforce the standards - Fines: $100,000 per day $ 50,000 per Director The AODA will apply to broader public, private sectors and non profits. - Municipalities & Government Ministries - Hospitals - Schools, Colleges & Universities -  Public Transit -  Non profit organizations - Stores, Restaurants, Dental Offices…… everyone Accessibility for Ontarians with Disabilities Act, 2005 (AODA) Legislated Background
  45. 45. AODA Standards F i v e S t a n d a r d s 1. Customer Service - Accessible Customer Service 2. Information and Communication - Provide information & Communicate 3. Employment – Recruit, Retain and Accommodate 4. Transportation – Accessible Transit 5. Built Environment - Physical and Architectural
  46. 46. Customer Service Standard   How we interact with people with various disabilities and provide service.   Requires:   accessible customer service policy, procedures and practices   staff training   a feedback method   alternate communication methods, service animals, support persons and assistive devices   notice of service disruption Compliance January 1, 2010 – designated public sector January 1, 2012 – private sector/NFP’s
  47. 47. Customer Service Standard Ask if you can help
  48. 48. It doesn’t have to cost a lot.   Signage, price tags, brochures/flyers (clear print guidelines)   Alternative formats – large print, electronic, audio, read aloud, write down instructions, draw diagram   Exterior and interior routes   Way finding   Rest area – chair   Portable ramps   Provide assistance   Inaccessible access building - home visits or on-line shopping Customer Service Standard
  49. 49. 5 things you can do NOW! 1.  Review the Accessible Customer Service Standard – Compliance (polices & procedures and training) – Capitalize 2.  Educate and expand expertise on accessibility – all 5 standards 3.  Determine the level of accessibility in your facilities and plan to build “no new barriers” 4.  Evaluate your website as an accessible service delivery method 5.  Keep accessibility “top of mind” for your staff and volunteers - newsletters, tips…
  50. 50. Accessibility Experts Ltd. Training:   Accessible Customer Service Training - One Hour - Three Hour - E-Learning - Train the Trainer   Accessible Web Design   Accessible Audits Consulting Services Website www.accessibilityexperts.ca
  51. 51. The smart yet simple communication aid
  52. 52. Design advice from the team behind
  53. 53. Video: “Meet MyVoice”
  54. 54. Customize in seconds.
  55. 55. Location-awareness finds phrases fast.
  56. 56. Speak with personality.
  57. 57. Add dozens of free vocab books.
  58. 58. Rest easy with automatic backup.
  59. 59. What design ideas went into MyVoice?
  60. 60. 1) Assistive technology doesn’t have to be ugly Assistive technology doesn’t have to be UGLY
  61. 61. 1) Assistive technology doesn’t have to be ugly
  62. 62. 2) Get personal with your users Get personal with your users
  63. 63. 2) Get personal with your users
  64. 64. 3) There’s no substitute for domain expertise There’s no substitute for domain expertise
  65. 65. 3) There’s no substitute for domain expertise
  66. 66. 4) Our key idea: anticipatory makes accessible Anticipatory = Accessible
  67. 67. 4) Our key idea: anticipatory makes accessible
  68. 68. 4) Our key idea: anticipatory makes accessible Thank You
  69. 69. AAC.com
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