7P's of Social Media Management

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This is the presentation I gave at the ADMA Forum 2012 conference. …

This is the presentation I gave at the ADMA Forum 2012 conference.

You can read the full post supporting the presentation here: http://mikehickinbotham.com/7ps-of-social-media-management-revised/

The 7P's is a basic social media management structure I've developed that directly stems from working in social media at one of Australia's biggest brands since 2008.

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  • 1. 7P’s of Social Media Management ADMA Forum 2012 Mike Hickinbotham
  • 2. Hi, my name is …
  • 3. Is your brand keeping pace?• Fragmentation of the media landscape.• Rampant creative destruction.• Brands are publishers.• People are broadcasters.• Attention is a scarce resource.
  • 4. 1. Purpose• What is your business objective?
  • 5. 2. Performance• What is your business and social media activity performance indicators? Purpose Business Social Media
  • 6. 3. Proposition• Why should people care?
  • 7. 4. People (external)• Consumers or customers?
  • 8. 4b. People (internal)• Educate employees about new media’s opportunities and risks. Telstra’s 3R’s of Social Media Engagement 1.Representation 2.Responsibility 3.Respect
  • 9. 5. Platforms• Rent or own? External Publishers Social Assets Brand. com
  • 10. 6. Programming• Content creation and distribution
  • 11. 7. Process• New or existing? Static or dynamic?
  • 12. mikehickinbotham.com