7P's of Social Media Management
by Mike Hickinbotham, Head of New Media at Telstra on Sep 02, 2012
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This is the presentation I gave at the ADMA Forum 2012 conference. ...
This is the presentation I gave at the ADMA Forum 2012 conference.
You can read the full post supporting the presentation here: http://mikehickinbotham.com/7ps-of-social-media-management-revised/
The 7P's is a basic social media management structure I've developed that directly stems from working in social media at one of Australia's biggest brands since 2008.
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