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7P’s of Social Media   Management   ADMA Forum 2012   Mike Hickinbotham
Hi, my name is …
Is your brand keeping pace?• Fragmentation of the  media landscape.• Rampant creative  destruction.• Brands are publishers...
1. Purpose• What is your business objective?
2. Performance• What is your business and social media  activity performance indicators?        Purpose      Business   So...
3. Proposition• Why should people care?
4. People (external)• Consumers or customers?
4b. People (internal)• Educate employees about new media’s  opportunities and risks.                             Telstra’s...
5. Platforms• Rent or own?       External      Publishers     Social Assets        Brand.         com
6. Programming• Content creation and distribution
7. Process• New or existing? Static or dynamic?
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7P's of Social Media Management

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This is the presentation I gave at the ADMA Forum 2012 conference.

You can read the full post supporting the presentation here: http://mikehickinbotham.com/7ps-of-social-media-management-revised/

The 7P's is a basic social media management structure I've developed that directly stems from working in social media at one of Australia's biggest brands since 2008.

Published in: Business, Technology
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Transcript of "7P's of Social Media Management "

  1. 1. 7P’s of Social Media Management ADMA Forum 2012 Mike Hickinbotham
  2. 2. Hi, my name is …
  3. 3. Is your brand keeping pace?• Fragmentation of the media landscape.• Rampant creative destruction.• Brands are publishers.• People are broadcasters.• Attention is a scarce resource.
  4. 4. 1. Purpose• What is your business objective?
  5. 5. 2. Performance• What is your business and social media activity performance indicators? Purpose Business Social Media
  6. 6. 3. Proposition• Why should people care?
  7. 7. 4. People (external)• Consumers or customers?
  8. 8. 4b. People (internal)• Educate employees about new media’s opportunities and risks. Telstra’s 3R’s of Social Media Engagement 1.Representation 2.Responsibility 3.Respect
  9. 9. 5. Platforms• Rent or own? External Publishers Social Assets Brand. com
  10. 10. 6. Programming• Content creation and distribution
  11. 11. 7. Process• New or existing? Static or dynamic?
  12. 12. mikehickinbotham.com
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