7P's of Social Media Management
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7P's of Social Media Management

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This is the presentation I gave at the ADMA Forum 2012 conference. ...

This is the presentation I gave at the ADMA Forum 2012 conference.

You can read the full post supporting the presentation here: http://mikehickinbotham.com/7ps-of-social-media-management-revised/

The 7P's is a basic social media management structure I've developed that directly stems from working in social media at one of Australia's biggest brands since 2008.

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    7P's of Social Media Management 7P's of Social Media Management Presentation Transcript

    • 7P’s of Social Media Management ADMA Forum 2012 Mike Hickinbotham
    • Hi, my name is …
    • Is your brand keeping pace?• Fragmentation of the media landscape.• Rampant creative destruction.• Brands are publishers.• People are broadcasters.• Attention is a scarce resource.
    • 1. Purpose• What is your business objective?
    • 2. Performance• What is your business and social media activity performance indicators? Purpose Business Social Media
    • 3. Proposition• Why should people care?
    • 4. People (external)• Consumers or customers?
    • 4b. People (internal)• Educate employees about new media’s opportunities and risks. Telstra’s 3R’s of Social Media Engagement 1.Representation 2.Responsibility 3.Respect
    • 5. Platforms• Rent or own? External Publishers Social Assets Brand. com
    • 6. Programming• Content creation and distribution
    • 7. Process• New or existing? Static or dynamic?
    • mikehickinbotham.com