"Bandwagonesque" - Do we deserve to be on the content bus/train/plane?
Here's Stefan Hull & Mark Henshall's (Propellernet) deck from Brighton SEO 2013 on the importance of putting the customer first and why Content needs to be integrated with SEO.
Introducing the Analogic framework for business planning applications
BrightonSEO 2013: Propellernet
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14. One piece of advice I give to SEO
masters is, don't chase after Google's
algorithm; chase after your best
interpretation of what users
want, because that's what Google's
chasing after.
Matt Cutts (Google) (2011)
15. If you offer long-lasting, unique and
compelling content - something that
lets your expertise shine - people
will want to recommend it to others
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27. Listen to the questions people are asking
and use this insight to create relevant
and recommendable content ideas that
influencers will engage with (and which
you can encourage them to engage with)
so that everyone is inspired to search and
share, which will deliver a positive
business impact.
