The Mobile Sunscreen Project by Max Zamkow Challenge: Utilize Mobile and/or Social Technology to influence people to apply sunscreen as part of their morning routine. habits.stanford.edu
Focus: University Students (18 – 25) Assumptions: Most students check their email as soon as they wake
Email has become central to a university student’s life (communication between peers, course info distributed via email)
Plan: Trigger Inform participants to place their sunscreen in the bathroom Trigger participants to put on sunscreen by placing a different sticky-note on the bathroom mirror each day that reminds them to put on their daily sunscreen Cool Kids Wear Sunscreen It’s sunny. Put on Sunscreen! Wear Sunscreen!
Plan: Pre-Trigger Assumption: Students are sleepy in the morning and forgetful => Send an email each morning reminding participants to look for the sticky-note Good Morning [Participant Name]! Check out today’s Sunscreen Sticky!
Results Collection Have the participants respond to the morning email after they’ve put on the sunscreen Send an email in the evening reminding participants who did not respond to reply Hey [Participant Name]! Did you remember to put on sunscreen this morning? Reply back if you did!
Discussion Worked decently for some, not for others How well would it have worked if we used random participants instead of friends? How many participants will continue to apply sunscreen daily? A follow-up study would be interesting