Mobile Sunscreen

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Mobile Sunscreen

  1. 1. The Mobile Sunscreen Project<br />by Max Zamkow<br />Challenge:<br />Utilize Mobile and/or Social Technology to influence people to apply sunscreen as part of their morning routine.<br />habits.stanford.edu<br />
  2. 2. Focus: University Students (18 – 25)<br />Assumptions: <br />Most students check their email as soon as they wake<br /><ul><li>Email has become central to a university student’s life (communication between peers, course info distributed via email) </li></li></ul><li>Plan: Trigger<br />Inform participants to place their sunscreen in the bathroom<br />Trigger participants to put on sunscreen by placing a different sticky-note on the bathroom mirror each day that reminds them to put on their daily sunscreen <br />Cool Kids Wear Sunscreen<br />It’s sunny. Put on Sunscreen!<br />Wear Sunscreen!<br />
  3. 3. Plan: Pre-Trigger<br />Assumption: Students are sleepy in the morning and forgetful<br />=> Send an email each morning reminding participants to look for the sticky-note<br />Good Morning [Participant Name]! Check out today’s Sunscreen Sticky! <br />
  4. 4. Results Collection<br />Have the participants respond to the morning email after they’ve put on the sunscreen<br />Send an email in the evening reminding participants who did not respond to reply<br />Hey [Participant Name]! Did you remember to put on sunscreen this morning? Reply back if you did!<br />
  5. 5. Results<br />
  6. 6. Discussion<br />Worked decently for some, not for others<br />How well would it have worked if we used random participants instead of friends?<br />How many participants will continue to apply sunscreen daily? A follow-up study would be interesting<br />

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