Mobile Sunscreen
Upcoming SlideShare
Loading in...5
×
 

Mobile Sunscreen

on

  • 787 views

 

Statistics

Views

Total Views
787
Views on SlideShare
785
Embed Views
2

Actions

Likes
0
Downloads
0
Comments
1

1 Embed 2

http://www.slideshare.net 2

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Mobile Sunscreen Mobile Sunscreen Presentation Transcript

  • The Mobile Sunscreen Project
    by Max Zamkow
    Challenge:
    Utilize Mobile and/or Social Technology to influence people to apply sunscreen as part of their morning routine.
    habits.stanford.edu
  • Focus: University Students (18 – 25)
    Assumptions:
    Most students check their email as soon as they wake
    • Email has become central to a university student’s life (communication between peers, course info distributed via email)
  • Plan: Trigger
    Inform participants to place their sunscreen in the bathroom
    Trigger participants to put on sunscreen by placing a different sticky-note on the bathroom mirror each day that reminds them to put on their daily sunscreen
    Cool Kids Wear Sunscreen
    It’s sunny. Put on Sunscreen!
    Wear Sunscreen!
  • Plan: Pre-Trigger
    Assumption: Students are sleepy in the morning and forgetful
    => Send an email each morning reminding participants to look for the sticky-note
    Good Morning [Participant Name]! Check out today’s Sunscreen Sticky!
  • Results Collection
    Have the participants respond to the morning email after they’ve put on the sunscreen
    Send an email in the evening reminding participants who did not respond to reply
    Hey [Participant Name]! Did you remember to put on sunscreen this morning? Reply back if you did!
  • Results
  • Discussion
    Worked decently for some, not for others
    How well would it have worked if we used random participants instead of friends?
    How many participants will continue to apply sunscreen daily? A follow-up study would be interesting