Keeping Veggies In Mind Report
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Keeping Veggies In Mind Report

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Keeping Veggies In Mind Report Keeping Veggies In Mind Report Presentation Transcript

  • Keeping Veggies in Mind a project by Max Zamkow habits.stanford.edu
  • Challenge:
    • Influence at least 5 people to create a stronger habit of eating vegetables each day.
  • General Target : University Students (18 - 25) Specific Target : A group of students who                               see each other daily Assumptions : Most mobile devices are MMS enabled Seeing each other daily increases likelihood of communication
  • The Plan: Competition
    • Use Competition to motivate the participants to eat more veggies and become the Veggie King / Queen!
  • Methods: Trigger At least once a day, before meal-times, each participant was sent a MMS with a (humorous) picture of a vegetable and caption regarding eating veggies
  • Methods: Motivation Each evening, each participant was sent a scoreboard showing a comparison between their veggies eaten and all of the other participants for the previous days
  • Methods: Results Collection
    • Embedded in the evening scoreboard email was a google form to input the number of veggies eaten that day
  • Results
  • Discussion
      • Worked pretty well for a couple people, less for others
      • One person blew out the competition, left others not wanting to continue competing
      • Early competition was interesting. Participant 1 bought a large bag of veggies, pointed to the number of servings (7) and proceeded to eat them all in front of the others