Keeping Veggies In Mind ReportPresentation Transcript
Keeping Veggies in Mind a project by Max Zamkow habits.stanford.edu
Influence at least 5 people to create a stronger habit of eating vegetables each day.
General Target : University Students (18 - 25) Specific Target : A group of students who see each other daily Assumptions : Most mobile devices are MMS enabled Seeing each other daily increases likelihood of communication
The Plan: Competition
Use Competition to motivate the participants to eat more veggies and become the Veggie King / Queen!
Methods: Trigger At least once a day, before meal-times, each participant was sent a MMS with a (humorous) picture of a vegetable and caption regarding eating veggies
Methods: Motivation Each evening, each participant was sent a scoreboard showing a comparison between their veggies eaten and all of the other participants for the previous days
Methods: Results Collection
Embedded in the evening scoreboard email was a google form to input the number of veggies eaten that day
Worked pretty well for a couple people, less for others
One person blew out the competition, left others not wanting to continue competing
Early competition was interesting. Participant 1 bought a large bag of veggies, pointed to the number of servings (7) and proceeded to eat them all in front of the others