Keeping Veggies In Mind

366 views

Published on

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
366
On SlideShare
0
From Embeds
0
Number of Embeds
4
Actions
Shares
0
Downloads
3
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Keeping Veggies In Mind

  1. 1. Keeping Veggies in Mind a project by Max Zamkow habits.stanford.edu
  2. 2. Challenge: <ul><li>Influence at least 5 people to create a stronger habit of eating vegetables each day. </li></ul>
  3. 3. General Target : University Students (18 - 25) Specific Target : A group of students who                               see each other daily Assumptions : Most mobile devices are MMS enabled Seeing each other daily increases likelihood of communication
  4. 4. The Plan: Competition <ul><li>Use Competition to motivate the participants to eat more veggies and become the Veggie King / Queen! </li></ul>
  5. 5. Methods: Trigger At least once a day, before meal-times, each participant was sent a MMS with a (humorous) picture of a vegetable and caption regarding eating veggies
  6. 6. Methods: Motivation Each evening, each participant was sent a scoreboard showing a comparison between their veggies eaten and all of the other participants for the previous days
  7. 7. Methods: Results Collection <ul><li>Embedded in the evening scoreboard email was a google form to input the number of veggies eaten that day </li></ul>
  8. 8. Results
  9. 9. Discussion <ul><ul><li>Worked pretty well for a couple people, less for others </li></ul></ul><ul><ul><li>One person blew out the competition, left others not wanting to continue competing </li></ul></ul><ul><ul><li>Early competition was interesting. Participant 1 bought a large bag of veggies, pointed to the number of servings (7) and proceeded to eat them all in front of the others </li></ul></ul>

×