MWG Big Data & Media - Stephan Noller (nugg.ad)

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De MWG organiseerde op dinsdag 20 november 2012 in CoolBrands House in Amsterdam een kennis- en inspiratiesessie rondom het thema Big Data. Wat is het en wat zijn de trends? Big Data wordt ook in de media-industrie ongetwijfeld een big issue.

Moderator: John Faasse (Uitbijter). Sprekers: Marjolijn Kamphuis (Medeoprichter en CEO Foodzy.com/Eigenaar OKGO), Stef van Grieken (Voorzitter Het Nieuwe Stemmen), Nick North (Global lead media GfK UK), Stephan Noller (CEO nugg.ad), Mervyn Brookson (Manager Business Information & Performance UM)

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MWG Big Data & Media - Stephan Noller (nugg.ad)

  1. 1. THE BIG DATAMEDIA REVOLUTIONStephan Noller – CEO nugg.adMWG – Big Data & MediaAmsterdam, November 20th 2012
  2. 2. THE VALUE OF ONLINE APPR. APPR. DATA 310 BN. EUR 910 BN. EUR (2,7 % OF (7,9 % OF EU 27 GDP) EU 27 GDP) Source: EDiMA, European Digital Media Association, 2012DATA DRIVEN TECHNOLOGY ON THE RISE
  3. 3. FOR THE MEDIA INDUSTRYBIG DATA MEANS ...
  4. 4. 1.1 Bn. active profilesAUTOMATISATION OF THE ENTIREMEDIA & DATA INFRASTRUCTURE
  5. 5. Intent to buy a car + Interested in consumer electronics Hot Spots e.g.: income: 3.000- + Household size Luxury Shoppers 2 and more Car Buyers 4.000 EUR Health/Fitness ... High affinity Business .... econonmy Shopping preference: Decision+ Geo-Targeting supermarket Makers Gender: male Age: 30-39 yearsCOUNTLESS OPTIONS TO DEFINE &REACH THE RIGHT AUDIENCE
  6. 6. CONTACT CLASS CONTACT CLASS OPTIMISATION MEASUREMENT (OPTIONAL)ANONYMOUS USER PROFILE PREDICTIVE AD INSIGHTS & i.e. FMCG products REPORTINGS BRAND ENGAGEMENT BRANDING OPTIMISER MEASUREMENT (OPTIONAL) Brand Awareness Brand Awareness Brand Affinity Brand Affinity Purchase Intention Purchase Intention TOOLS FOR REAL-TIME OPTIMISATION, BRAND METRICS & INSIGHTS
  7. 7. CASE STUDY:BIG DATA AT WORKIncrease brand awareness& sales for De Cecco pastaAn online only campaignacross leadingDanish publishers
  8. 8. nugg.ad Branding Technology:Powered by our targeting engineworking with up to 15.000 profile updates per second
  9. 9. RESULTSSALES & BRAND IMPACT AIDED BRAND AWARENESS PRE-TEST MID-TEST POST-TEST TNS Gallup measurement
  10. 10. MAJOR ADVERTISERS ALREADY BENEFITFROM THE DATA DRIVEN REVOLUTION
  11. 11. TWO EFFECTS ...
  12. 12. IN A DATA DRIVEN WORLD OF MEDIA: The role ofmedia plannerswill significantly change
  13. 13. IN A DATA DRIVEN WORLD OF MEDIA: One major priority: The role of To balance privacymedia planners requirements andwill significantly business change opportunities
  14. 14. EUROPE‘STHANK YOU! AUDIENCE EXPERTSFOLLOW US: 1.1 Bn. active profiles twitter.com/stephannoller twitter.com/nuggad 15.000 profile updates per facebook.com/nuggad second (peak) 40 Bn.www.nugg.ad predictions per month

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