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SBS BROADCASTING                   MWG 14th OF JUNE 2012
WHO?EDWIN VALENTSTARTED FIRST OF MARCH 2012 AS                                                          INTRODUCTIONCHIEFC...
MAIN GOAL 2012TRANSFORM SBS INTO A FULL MEDIA FORMATCOMPANY THAT IS FUTURE PROOF.A COMPANY THAT DICTATES THE DUTCH MEDIA  ...
FULLMEDIA                                    INTRODUCTIONFORMATSTRATEGY           4   MWG 14-06-2012 - SBS/CREATIE
FULL MEDIA FORMAT VISIONTELL OUR STORY PERFECTLYTO OUR TARGET GROUPWHERE, WHEN AND HOW THEY WANT TO INTERACT              ...
FULL MEDIA FORMAT VISIONWE WILL CREATE FORMATS & DOMAINS WITH THE MOST IDEALMEDIAMIX (WHICH WILL BE FINETUNED CONSTANTLY I...
IN PRACTICE...CREATING A FULL MEDIA FORMAT:1. WHAT IS OUR MESSAGE2. WHO IS OUR AUDIENCE                                   ...
SBS/CREATIE    INTERACTIVE MEDIA >>       SBS/CREATIE        TELL                                                         ...
BIGGER & COHERENT MEDIA MIX                                                   INTRODUCTION                     9        MW...
2ND SCREEN        SANOMA BOARD VISIT - SBS (C) 2012
WHAT’S HAPPENING                                                      SBS 2NDSCREEN STRATEGYMOSTLY PROGRAM-RELATED APPS   ...
OUR WHY                                                                            SBS 2NDSCREEN STRATEGY1. RE-CONNECT WIT...
OUR WHY                                                                      SBS 2NDSCREEN STRATEGYWITH OUR SECOND SCREEN ...
SBS 2NDSCREEN STRATEGYGETTHEFEELING          14   MWG 14-06-2012 - SBS/CREATIE
SBS 2NDSCREEN STRATEGY15   MWG 14-06-2012 - SBS/CREATIE
SBS 2NDSCREEN STRATEGY16   MWG 14-06-2012 - SBS/CREATIE
SBS 2NDSCREEN STRATEGY17   MWG 14-06-2012 - SBS/CREATIE
SBS 2NDSCREEN STRATEGY18   MWG 14-06-2012 - SBS/CREATIE
SBS 2NDSCREEN STRATEGY19   MWG 14-06-2012 - SBS/CREATIE
INTEGRATED IN FULL MEDIA FORMATS                                                        SBS 2NDSCREEN STRATEGY            ...
DIGITAL DEVELOPMENTS21   MWG 14-06-2012 - SBS/CREATIE
NEW BUSINESS MODELS                                                SBS 2NDSCREEN STRATEGY                      22   MWG 14...
SBS 2NDSCREEN STRATEGY23   MWG 14-06-2012 - SBS/CREATIE
RESUME                                                      SBS 2NDSCREEN STRATEGYEVERY DAYYOU GET MOREAT SBS6!sept 2012en...
QUESTIONS?
SBS BROADCASTING                   THANK YOU
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MWG Second Screen - Edwin Valent (SBS)

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Themamiddag MWG Second Screen op donderdag 14 juni 2012, Strandzuid. Moderator: Ruud Hendriks. Met sprekers: Jeroen Doucet (Station10/IAB), Edwin Valent (SBS) en Matthijs Wolff (Civolution).

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Transcript of "MWG Second Screen - Edwin Valent (SBS)"

  1. 1. SBS BROADCASTING MWG 14th OF JUNE 2012
  2. 2. WHO?EDWIN VALENTSTARTED FIRST OF MARCH 2012 AS INTRODUCTIONCHIEFCREATIVEOFFICER 2 MWG 14-06-2012 - SBS/CREATIE
  3. 3. MAIN GOAL 2012TRANSFORM SBS INTO A FULL MEDIA FORMATCOMPANY THAT IS FUTURE PROOF.A COMPANY THAT DICTATES THE DUTCH MEDIA INTRODUCTIONMARKET BY SHOWING HOW TO CREATE CONTENT FORLOYAL COMMUNITIES AND BUILD NEW SUCCESSFULBUSINESS MODELS. 3 MWG 14-06-2012 - SBS/CREATIE
  4. 4. FULLMEDIA INTRODUCTIONFORMATSTRATEGY 4 MWG 14-06-2012 - SBS/CREATIE
  5. 5. FULL MEDIA FORMAT VISIONTELL OUR STORY PERFECTLYTO OUR TARGET GROUPWHERE, WHEN AND HOW THEY WANT TO INTERACT INTRODUCTIONWITH THE STORY... 5 MWG 14-06-2012 - SBS/CREATIE
  6. 6. FULL MEDIA FORMAT VISIONWE WILL CREATE FORMATS & DOMAINS WITH THE MOST IDEALMEDIAMIX (WHICH WILL BE FINETUNED CONSTANTLY IN TIME)USING EVERY INDIVIDUAL PLATFORM IN THE MOST PROPERWAY, REACHING THE TARGETGROUP PERFECTLY ANDDELIVERING LOYALITY & RELATIONSHIPS. INTRODUCTIONTECHNIQUE IS NOT IMPORTANT, AS IT IS JUST A TOOL TO BRINGTHE CONTENT TO YOUR TARGETGROUPS.CONTENT IS KING.ESPECIALLY AS A FULL MEDIA COMPANY! 6 MWG 14-06-2012 - SBS/CREATIE
  7. 7. IN PRACTICE...CREATING A FULL MEDIA FORMAT:1. WHAT IS OUR MESSAGE2. WHO IS OUR AUDIENCE INTRODUCTION3. WHAT IS THE BEST MEDIAMIX FOR OUR CONTENT AND AUDIENCE4. OPTIMIZE CONTENT FOR EVERY INDIVIDUAL PLATFORM5. CONTINUOUS COMMUNICATION 7 MWG 14-06-2012 - SBS/CREATIE EDWIN VALENT - SBS (C) 2012
  8. 8. SBS/CREATIE INTERACTIVE MEDIA >> SBS/CREATIE TELL INTRODUCTION STORIES 8 MWG 14-06-2012 - SBS/CREATIE
  9. 9. BIGGER & COHERENT MEDIA MIX INTRODUCTION 9 MWG 14-06-2012 - SBS/CREATIE
  10. 10. 2ND SCREEN SANOMA BOARD VISIT - SBS (C) 2012
  11. 11. WHAT’S HAPPENING SBS 2NDSCREEN STRATEGYMOSTLY PROGRAM-RELATED APPS 11 MWG 14-06-2012 - SBS/CREATIE EDWIN VALENT - SBS (C) 2012
  12. 12. OUR WHY SBS 2NDSCREEN STRATEGY1. RE-CONNECT WITH OUR AUDIENCE (WHEN/WHERE/HOW) - LOYALITY // COMMUNITY // MOST ACCESSIBLE WAY2. DELIVER A MORE IN-DEPTH EXPERIENCE DURING PRIMETIME3. CREATE LOYALITY >> COMMUNITY4. LONGER VIEWER ATTENTION, LESS CHANNEL SWITCHIN’5. INNOVATIVE6. MORE GRP’S7. NEW TOUCHPOINTS >> NEW BUSINESS MODELS 12 MWG 14-06-2012 - SBS/CREATIE EDWIN VALENT - SBS (C) 2012
  13. 13. OUR WHY SBS 2NDSCREEN STRATEGYWITH OUR SECOND SCREEN STRATEGY WE WILLCLAIM A MORE IN-DEPTH AND EXTENDEDEXPERIENCE ON PRIME TIME(19.00 HRS - 23.00 HRS) EVERY DAY.WE ARE THE FIRST IN THE NETHERLANDS (AND ABROAD)THAT DELIVERS THIS RICH EXPERIENCE ON PRIMETIME.* WHERE, WHEN & HOW OUR AUDIENCE WANTS IT:- IPHONE (SEPT 2012)- IPAD (SEPT 2012)- WEBBASED (SEPT 2012)- ANDROID PHONE (NOV 2012)- ANDROID TABLETS (NOV 2012)- (WINDOWS8) 13 MWG 14-06-2012 - SBS/CREATIE EDWIN VALENT - SBS (C) 2012
  14. 14. SBS 2NDSCREEN STRATEGYGETTHEFEELING 14 MWG 14-06-2012 - SBS/CREATIE
  15. 15. SBS 2NDSCREEN STRATEGY15 MWG 14-06-2012 - SBS/CREATIE
  16. 16. SBS 2NDSCREEN STRATEGY16 MWG 14-06-2012 - SBS/CREATIE
  17. 17. SBS 2NDSCREEN STRATEGY17 MWG 14-06-2012 - SBS/CREATIE
  18. 18. SBS 2NDSCREEN STRATEGY18 MWG 14-06-2012 - SBS/CREATIE
  19. 19. SBS 2NDSCREEN STRATEGY19 MWG 14-06-2012 - SBS/CREATIE
  20. 20. INTEGRATED IN FULL MEDIA FORMATS SBS 2NDSCREEN STRATEGY 20 MWG 14-06-2012 - SBS/CREATIE
  21. 21. DIGITAL DEVELOPMENTS21 MWG 14-06-2012 - SBS/CREATIE
  22. 22. NEW BUSINESS MODELS SBS 2NDSCREEN STRATEGY 22 MWG 14-06-2012 - SBS/CREATIE
  23. 23. SBS 2NDSCREEN STRATEGY23 MWG 14-06-2012 - SBS/CREATIE
  24. 24. RESUME SBS 2NDSCREEN STRATEGYEVERY DAYYOU GET MOREAT SBS6!sept 2012end of year veronica & net5 24 MWG 14-06-2012 - SBS/CREATIE EDWIN VALENT - SBS (C) 2012
  25. 25. QUESTIONS?
  26. 26. SBS BROADCASTING THANK YOU
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