MWG Second Screen - Edwin Valent (SBS)
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MWG Second Screen - Edwin Valent (SBS)

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Themamiddag MWG Second Screen op donderdag 14 juni 2012, Strandzuid. Moderator: Ruud Hendriks. Met sprekers: Jeroen Doucet (Station10/IAB), Edwin Valent (SBS) en Matthijs Wolff (Civolution).

Themamiddag MWG Second Screen op donderdag 14 juni 2012, Strandzuid. Moderator: Ruud Hendriks. Met sprekers: Jeroen Doucet (Station10/IAB), Edwin Valent (SBS) en Matthijs Wolff (Civolution).

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MWG Second Screen - Edwin Valent (SBS) MWG Second Screen - Edwin Valent (SBS) Presentation Transcript

  • SBS BROADCASTING MWG 14th OF JUNE 2012
  • WHO?EDWIN VALENTSTARTED FIRST OF MARCH 2012 AS INTRODUCTIONCHIEFCREATIVEOFFICER 2 MWG 14-06-2012 - SBS/CREATIE
  • MAIN GOAL 2012TRANSFORM SBS INTO A FULL MEDIA FORMATCOMPANY THAT IS FUTURE PROOF.A COMPANY THAT DICTATES THE DUTCH MEDIA INTRODUCTIONMARKET BY SHOWING HOW TO CREATE CONTENT FORLOYAL COMMUNITIES AND BUILD NEW SUCCESSFULBUSINESS MODELS. 3 MWG 14-06-2012 - SBS/CREATIE
  • FULLMEDIA INTRODUCTIONFORMATSTRATEGY 4 MWG 14-06-2012 - SBS/CREATIE
  • FULL MEDIA FORMAT VISIONTELL OUR STORY PERFECTLYTO OUR TARGET GROUPWHERE, WHEN AND HOW THEY WANT TO INTERACT INTRODUCTIONWITH THE STORY... 5 MWG 14-06-2012 - SBS/CREATIE
  • FULL MEDIA FORMAT VISIONWE WILL CREATE FORMATS & DOMAINS WITH THE MOST IDEALMEDIAMIX (WHICH WILL BE FINETUNED CONSTANTLY IN TIME)USING EVERY INDIVIDUAL PLATFORM IN THE MOST PROPERWAY, REACHING THE TARGETGROUP PERFECTLY ANDDELIVERING LOYALITY & RELATIONSHIPS. INTRODUCTIONTECHNIQUE IS NOT IMPORTANT, AS IT IS JUST A TOOL TO BRINGTHE CONTENT TO YOUR TARGETGROUPS.CONTENT IS KING.ESPECIALLY AS A FULL MEDIA COMPANY! 6 MWG 14-06-2012 - SBS/CREATIE
  • IN PRACTICE...CREATING A FULL MEDIA FORMAT:1. WHAT IS OUR MESSAGE2. WHO IS OUR AUDIENCE INTRODUCTION3. WHAT IS THE BEST MEDIAMIX FOR OUR CONTENT AND AUDIENCE4. OPTIMIZE CONTENT FOR EVERY INDIVIDUAL PLATFORM5. CONTINUOUS COMMUNICATION 7 MWG 14-06-2012 - SBS/CREATIE EDWIN VALENT - SBS (C) 2012
  • SBS/CREATIE INTERACTIVE MEDIA >> SBS/CREATIE TELL INTRODUCTION STORIES 8 MWG 14-06-2012 - SBS/CREATIE
  • BIGGER & COHERENT MEDIA MIX INTRODUCTION 9 MWG 14-06-2012 - SBS/CREATIE
  • 2ND SCREEN SANOMA BOARD VISIT - SBS (C) 2012
  • WHAT’S HAPPENING SBS 2NDSCREEN STRATEGYMOSTLY PROGRAM-RELATED APPS 11 MWG 14-06-2012 - SBS/CREATIE EDWIN VALENT - SBS (C) 2012
  • OUR WHY SBS 2NDSCREEN STRATEGY1. RE-CONNECT WITH OUR AUDIENCE (WHEN/WHERE/HOW) - LOYALITY // COMMUNITY // MOST ACCESSIBLE WAY2. DELIVER A MORE IN-DEPTH EXPERIENCE DURING PRIMETIME3. CREATE LOYALITY >> COMMUNITY4. LONGER VIEWER ATTENTION, LESS CHANNEL SWITCHIN’5. INNOVATIVE6. MORE GRP’S7. NEW TOUCHPOINTS >> NEW BUSINESS MODELS 12 MWG 14-06-2012 - SBS/CREATIE EDWIN VALENT - SBS (C) 2012
  • OUR WHY SBS 2NDSCREEN STRATEGYWITH OUR SECOND SCREEN STRATEGY WE WILLCLAIM A MORE IN-DEPTH AND EXTENDEDEXPERIENCE ON PRIME TIME(19.00 HRS - 23.00 HRS) EVERY DAY.WE ARE THE FIRST IN THE NETHERLANDS (AND ABROAD)THAT DELIVERS THIS RICH EXPERIENCE ON PRIMETIME.* WHERE, WHEN & HOW OUR AUDIENCE WANTS IT:- IPHONE (SEPT 2012)- IPAD (SEPT 2012)- WEBBASED (SEPT 2012)- ANDROID PHONE (NOV 2012)- ANDROID TABLETS (NOV 2012)- (WINDOWS8) 13 MWG 14-06-2012 - SBS/CREATIE EDWIN VALENT - SBS (C) 2012
  • SBS 2NDSCREEN STRATEGYGETTHEFEELING 14 MWG 14-06-2012 - SBS/CREATIE
  • SBS 2NDSCREEN STRATEGY15 MWG 14-06-2012 - SBS/CREATIE
  • SBS 2NDSCREEN STRATEGY16 MWG 14-06-2012 - SBS/CREATIE
  • SBS 2NDSCREEN STRATEGY17 MWG 14-06-2012 - SBS/CREATIE
  • SBS 2NDSCREEN STRATEGY18 MWG 14-06-2012 - SBS/CREATIE
  • SBS 2NDSCREEN STRATEGY19 MWG 14-06-2012 - SBS/CREATIE
  • INTEGRATED IN FULL MEDIA FORMATS SBS 2NDSCREEN STRATEGY 20 MWG 14-06-2012 - SBS/CREATIE
  • DIGITAL DEVELOPMENTS21 MWG 14-06-2012 - SBS/CREATIE
  • NEW BUSINESS MODELS SBS 2NDSCREEN STRATEGY 22 MWG 14-06-2012 - SBS/CREATIE
  • SBS 2NDSCREEN STRATEGY23 MWG 14-06-2012 - SBS/CREATIE
  • RESUME SBS 2NDSCREEN STRATEGYEVERY DAYYOU GET MOREAT SBS6!sept 2012end of year veronica & net5 24 MWG 14-06-2012 - SBS/CREATIE EDWIN VALENT - SBS (C) 2012
  • QUESTIONS?
  • SBS BROADCASTING THANK YOU