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Time for Mobile is now!<br />Inan Aras<br />Industry Manager Mobile<br />
Human?<br />
Check this out!<br />
Mobile Ad Formats: Search – New UI<br />
4<br />Mobile Ad Formats: Search (video) <br />2<br />1<br />Site-Links<br />Click-to-call<br />3<br />Hyperlocal<br />Cli...
Mobile Ad Formats: Search – Location Extensions<br />Location Extensions with Multiple Addresses on GMM <br />
Mobile Ad Formats: Search - Product Extensions<br />
Mobile Ad Formats: Display – AdMob (video)<br />Display Ads<br />Video Display Ads<br />Canvas<br />Video<br />Audio<br />...
Relevant?<br />
Mobile Internet isgrowingfasterthanDesktop Internet did in thebeginning<br />Usage<br />Datenverkehr TB/Monat<br />GAP 8 Y...
10%<br />12<br />
Video Tesco & AXA<br />
14<br />But businesses are not keeping up with demand<br />
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MWG Go Mobile - Inan Aras (Google)

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  • http://www.youtube.com/watch?v=CZHvbS0qfbk&amp;feature=results_video&amp;playnext=1&amp;list=PL1C0234764B299CB3
  • Video: HebIk op mijn laptop
  • TESCOhttp://www.youtube.com/watch?v=fGaVFRzTTP4AXAhttp://www.youtube.com/watch?v=8vWVtpCfLX8
  • Transcript of "MWG Go Mobile - Inan Aras (Google)"

    1. 1. Time for Mobile is now!<br />Inan Aras<br />Industry Manager Mobile<br />
    2. 2. Human?<br />
    3. 3. Check this out!<br />
    4. 4. Mobile Ad Formats: Search – New UI<br />
    5. 5. 4<br />Mobile Ad Formats: Search (video) <br />2<br />1<br />Site-Links<br />Click-to-call<br />3<br />Hyperlocal<br />Click-to-download<br />5<br />
    6. 6. Mobile Ad Formats: Search – Location Extensions<br />Location Extensions with Multiple Addresses on GMM <br />
    7. 7. Mobile Ad Formats: Search - Product Extensions<br />
    8. 8. Mobile Ad Formats: Display – AdMob (video)<br />Display Ads<br />Video Display Ads<br />Canvas<br />Video<br />Audio<br />Web<br />iTunes<br />Maps<br />App Store<br />Call<br />Social Media<br />Interactive Video<br />Animated GIF<br />Multi-Panel<br />Scrolling Canvas<br />Expandable<br />8<br />8<br />
    9. 9.
    10. 10. Relevant?<br />
    11. 11. Mobile Internet isgrowingfasterthanDesktop Internet did in thebeginning<br />Usage<br />Datenverkehr TB/Monat<br />GAP 8 Years<br />2009*<br />2001<br />2003<br />2007<br />2008<br />2002<br />2004<br />2005<br />2006<br />2000<br />2009<br />2011*<br />2013*<br />2012*<br />2010*<br />In the next years there will be more Users using the internet via mobile devices than via desktop PCs.<br />Quelle: adapted from Ovum Estimates, Morgan Stanley Research 2009, *Forecast<br />
    12. 12. 10%<br />12<br />
    13. 13. Video Tesco & AXA<br />
    14. 14. 14<br />But businesses are not keeping up with demand<br />
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