MWG Congres 2014 - Diederik Reitsma - BMW
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MWG Congres 2014 - Diederik Reitsma - BMW






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  • BMW approachesserviceworld in 2 dimensions – horizontally out of the carto „carindependent“ services, verticallystartingatourcustomers, BMW mobilityservicesisfocusing the wholegroupof mobile users. Target is the mobile user, independentfromanyvehicleandanybrand. Coming from the car BMW offersalreadytoday a comprehensiveserviceportfolio. Connecteddrive – a long time establishedand well usedplatformfor all different kindsofservicesandtechnologiesoffered in BMW vehicles. In the sectionofcarrelatedservices BMW establishedduring the last twoyearsfurtherservices, whichareoperatedby JVs orsoleyby BMW. For car independent services BMW is incorporating different investments, which are mostly early stage start ups.

MWG Congres 2014 - Diederik Reitsma - BMW Presentation Transcript

  • 1. Diederik Reitsma, BMW Group Nederland. MWG, February 13th, 2014. BMW GROUP: DELEN = VERMENIGVULDIGEN?
  • 2. THE BMW GROUP. THREE AUTHENTIC PREMIUM BRANDS. Sheer driving pleasure The world’s most exciting premium small car brand The pinnacle of automobile luxury
  • 3. CONSISTENT GROWTH. RECORD SALES IN 2013. Sales 2013 BMW Group Sales development [in units] 1,845,186 1,655, 138 1,963,798 1,668,982 1,500,678 1,461,166 1,435,876 1,286,310 305,030 3,630 + 6,4 % MWG, February 13th, 2014. 2007 2008 2009 2010 2011 2012 2013 Page 3
  • 4. THE BMW GROUP. LEAN BACK AND ENJOY THE RIDE? MWG, February 13th, 2014. Page 4
  • 5. THE BMW GROUP. MWG, February 13th, 2014. Page 5
  • 6. THE WORLD IS CHANGING FASTER THAN EVER. THINK AHEAD. “Nobody needs a computer at home.” (IBM to Steve Jobs) MWG, February 13th, 2014. Page 6
  • 7. THE BMW GROUP. The BMW Group is the world’s leading provider of premium products and premium services for individual mobility.
  • 8. THE BMW GROUP. Play
  • 9. PROJECT MOBILITY SERVICES - STRATEGY AND PORTFOLIO MATRIX. Car-enabled Mobility Services BMW and MINI Drivers Car-related Mobility Services Car-independent Mobility Services Connected Drive 360° Electric Automobile User Mobile User MWG, February 13th, 2014. Page 9
  • 10. DRIVENOW. THE PRODUCT OFFERING. MWG, February 13th, 2014. Page 10
  • 11. DELEN = VERMENIGVULDIGEN ? …ja, de wereld verandert. …ja, bepaal je eigen toekomst. …hoe groot is/ wordt de vijver? …niet alles is geschikt om te delen MWG, February 13th, 2014. Page 11
  • 12. IN SUMMARY WE ARE… …providing a premium solution for urban mobility. …strengthening our brands. …engaging with new consumers. …generating new revenue streams. …in the mobility services business today. MWG, February 13th, 2014. Page 12