Core Belief
Mobile Enterprise.
Deep Dive.
Dr. Henning Dransfeld, Executive Consultant, Corporate Marketing




           ...
Mobile Enterprise – anytime, anywhere access to data.

                    MOBILE
                    ENTERPRISE



      ...
Mobile Enterprise.
Key drivers.




 1 Mobility              2 Resources             3„Consumerisation of IT“ 4 Converge...
Mobile Enterprise solutions involve complex value chains and
integration scenarios with multiple interfaces, technologies,...
Mobile Enterprise.
Opportunity or threat? Issues for discussion!
Impact of Mobile Enterprise on the business
model of my o...
Mobile Enterprise
Innovation: an end-to-end approach.

                  Business processes: mobile enablement
           ...
“It works!!” Unique SAP CRM feature set empowered with device
related content integration.

 Mobile CRM – Core features

 ...
Example Case




               T-Systems International GmbH   Mobile Enterprise – 2010
Taking on a customer lead.


 Contact Centre Agent responds to lead and puts it into CRM




                             ...
Sales takes over.


 Sales person accepts the lead and calls the prospect via blackberry




                             ...
After a successful sales call – lead turns into opportunity.


 The call was successful – logged as opportunity in CRM – o...
Sales director tracks opportunities on the iPhone.


 The opportunity gets the attention of sales director – who wants to ...
Sales director decides on a personal customer visit.


 To arrange a customer visit – CRM is linked with calendar and navi...
Mobile Enterprise Services: Complex value chain, integration
scenario, interfaces, technology and players.

              ...
Strong partnerships with leading industry partners like SAP and
Sybase ensure a strong business model.

 Innovation

     ...
For more information, please contact:
henning.dransfeld@t-systems.com
mobile-enterprise@t-systems.com
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Mobilising Your Enterprise

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Business travel continue to increase and top executives, middle managers and sales professionals are spending more and more time away from their offices.
Any customer facing employee is under rising pressure to work productively from anywhere and reach decisions to better customer service. In addition, digital natives enter the business world with high expectations regarding mobile work devices and features.

But the mobile enterprise world is becoming increasingly complex as telecoms and IT infrastructures are merging. CIOs have valid concerns with expense management and security being top of the list. This presentation describes how the wholistic service proposition of T-Systems can address these issues. By gaining an in-depth understanding of your specific needs, we can then leverage powerful and innovative technologies to create solutions that truly benefit your business.

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Mobilising Your Enterprise

  1. 1. Core Belief Mobile Enterprise. Deep Dive. Dr. Henning Dransfeld, Executive Consultant, Corporate Marketing T-Systems International GmbH Mobile Enterprise – 2010
  2. 2. Mobile Enterprise – anytime, anywhere access to data. MOBILE ENTERPRISE T-Systems ensures employees can access their data anytime, anyplace and from any device:  Role-based access to data and applications  Secure Internet connections The benefit: increased productivity for mobile workers T-Systems International GmbH Mobile Enterprise – 2010
  3. 3. Mobile Enterprise. Key drivers. 1 Mobility  2 Resources  3„Consumerisation of IT“ 4 Convergence  5 Optimisation  As travel time Qualified staff is Innovations such as The border between The economic crisis increases and getting harder to find the iPhone are traditional IT and is accelerating deadlines get tighter, -- so highly-skilled increasingly making fixed/ mobile pressure on more and more digital natives will their way from the telecommunication is companies to cut qualified resources increasingly chose consumer into the blurring. costs, turn fixed costs must stay productive their employer. business world. into variable costs, while on the move. and cut innovation budgets. T-Systems International GmbH Mobile Enterprise – 2010
  4. 4. Mobile Enterprise solutions involve complex value chains and integration scenarios with multiple interfaces, technologies, and stakeholders. Hardware Service Software Managed Services Project Services (Mobile) Consulting/ Enterprise Mobile Enterprise Mobile Device Smart phones Mobile Device Enterprise Integration/ Connectivity Middleware Application Application Management based on OS Mgmt Software Application Individual Dev. Software SW-Products Services Operations /ALM Symbian Housing of Deployment Backend Mobile Solution (Nokia) Framework for Business customer HW for Backend Consulting Mobile Apps Apps OS deployment & and Mobile Subscription Application configuration BlackBerry (SIM-Card) Standard, OS (RIM) Mobile Front End Develop. & Applications over the air Customization / Framework for as Products software Individual Mobile Apps (incl. Frontend distribution & Development Device Mobile removal Win Mobile and Backend) Manageme Application, (e.g. HTC) nt Tools Backend Backend Backend Hosting system Integration / Application configurations, Airtime/ Data Mobilization Customization / iPhone OS asset inventory & Tariffs Framework Configuration (Apple) Backend patches Integration Remote Device Adaption security & remote Mobile Standalone and Application other management Application Blackberry Apps (eg.via management (Android, Lifecycle Maemo) Service App Store) Management T-Systems International GmbH Mobile Enterprise – 2010
  5. 5. Mobile Enterprise. Opportunity or threat? Issues for discussion! Impact of Mobile Enterprise on the business model of my organisation? Is my organisation prepared to support devices chosen by the end user? How can we exploit the benefits of social Impact of Mobile Enterpries on the business networks? processes of my organisation? Which are the new possibilities for the Is the enduser accepting the limitations organisation? posed by security? T-Systems International GmbH Mobile Enterprise – 2010
  6. 6. Mobile Enterprise Innovation: an end-to-end approach. Business processes: mobile enablement Current situation  No modular solutions  Low market penetration  High complexity Applications: completely integrated Device management: consolidated and secure T-Systems International GmbH Mobile Enterprise – 2010
  7. 7. “It works!!” Unique SAP CRM feature set empowered with device related content integration. Mobile CRM – Core features CRM Core Features  Accounts  Leads  Contacts  Activities  Opportunities  Unified Inbox  Analytics  Sync Addressbook Note: CRM=Customer Relationship Management;  Google Map Integration  Contact Details Match T-Systems International GmbH Mobile Enterprise – 2010
  8. 8. Example Case T-Systems International GmbH Mobile Enterprise – 2010
  9. 9. Taking on a customer lead. Contact Centre Agent responds to lead and puts it into CRM T-Systems International GmbH Mobile Enterprise – 2010
  10. 10. Sales takes over. Sales person accepts the lead and calls the prospect via blackberry Motorworld Motorwo Motorwo Motorwo Motorwo rld rld rld rld T-Systems International GmbH Mobile Enterprise – 2010
  11. 11. After a successful sales call – lead turns into opportunity. The call was successful – logged as opportunity in CRM – open questions remain Motorworld T-Systems International GmbH Mobile Enterprise – 2010
  12. 12. Sales director tracks opportunities on the iPhone. The opportunity gets the attention of sales director – who wants to meet the prospect T-Systems International GmbH Mobile Enterprise – 2010
  13. 13. Sales director decides on a personal customer visit. To arrange a customer visit – CRM is linked with calendar and navigation to get there T-Systems International GmbH Mobile Enterprise – 2010
  14. 14. Mobile Enterprise Services: Complex value chain, integration scenario, interfaces, technology and players. Integration Application Service PIM, FMC Security Device Mgmt. 2. application Voice & data 3. application 4. application 5. application … Device T-Systems International GmbH Mobile Enterprise – 2010
  15. 15. Strong partnerships with leading industry partners like SAP and Sybase ensure a strong business model. Innovation T-Systems Accountable for End to End sales and integration from device to back-end systems Platform operations and mobile management SAP Enable full apps set to provide data and workflows Design statistic mobile workflow to enhance productivity Sybase Ensure high performance and Integrator and interaction between different device mgd service provider platforms and backend systems Provide development tools for statistic mobile apps Device provider/T-Mobile Tight integration in product roadmap to ensure best in class customer experience Driving force for new BizApps T-Systems International GmbH Mobile Enterprise – 2010
  16. 16. For more information, please contact: henning.dransfeld@t-systems.com mobile-enterprise@t-systems.com
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